Clubhouse provides you with the opportunity to increase your brand awareness and to develop your brand. There are a number of ways that you can do this, and in this article, we will discuss 3 ways that very few people know about. It is good to be different on the Clubhouse platform as most of the members are going to employ the marketing tactics that most people are aware of.
Standing out from the crowd is very important on Clubhouse right now and will be even more important as the platform grows. We will reveal a great way that you can get help with your promotional efforts on the platform and also show you two ways that you can use Clubhouse to get some good results.
1. Use other People in your Company as Brand Ambassadors
It is always better if you have more than one person on a social platform spreading the word about your business and your brand. If you have a business with more than one person involved, you can persuade them to act as brand ambassadors on the Clubhouse platform.
You can invite other members of your company to join Clubhouse. Make sure that you brief them to the role that you want them to play on the platform. Tell them that you want them to join niche relevant rooms and also to find and follow niche relevant clubs.
Show the other brand ambassadors from your company how to complete their profiles properly so that they stand out. Make sure that it is clear from their profiles the role that they have in your company. Ask them to add good photographs and to write compelling descriptions.
When your brand ambassadors join Clubhouse, ask them to join rooms and ask questions. They can then move on to creating their own niche related rooms. Ensure that they are aware that they cannot be too promotional on Clubhouse. Ask them to help you out with the moderation of large rooms that you host.
2. Use Clubhouse to make Announcements
Clubhouse members are always interested in new things so this provides a great opportunity for you to make announcements using the platform. If you are planning on the launch of a new product or service you can create a Clubhouse room around this and get the opinions of your audience.
The feedback that you get from these types of announcements will be of great value to your business. It may result in you tweaking your new product or service by adding new features that the Clubhouse audience suggested for example.
3. Host Roundtable Rooms
A roundtable is where you can run a fairly open room to discuss the specific issues that your target audience is experiencing in your niche. Here you will use your experience and knowhow to help your audience. If you get your roundtable rooms right then you will start to attract large audiences in no time.
In order to run successful roundtable rooms, you really need to know your target audience well. It is vital that you chose subjects for each roundtable that will resonate well with your audience. Tell your audience how you overcame these problems and help them all that you can. Word will soon spread about you and your brand when you run a series of roundtable rooms.