Showing posts with label Search Engine Marketing SEM. Show all posts
Showing posts with label Search Engine Marketing SEM. Show all posts

Monday, 23 January 2023

How to Use PPC to Build Your Brand?


The most obvious way to use PPC is to try and make sales. When you place PPC adverts on Google or Bing, you are paying per click. This means you can calculate precisely how much each visitor to your site is costing you and that means in turn that you can work out whether or not you’re likely to make a profit.

 

In other words, look at your number of visitors in a given timeframe, look at the amount of money you make in that timeframe and then calculate an income per visitor. That’s how much you can afford to spend on PPC.

 

The Power of Brand

 

But, is it? Because not every visitor to your site is going to of course buy from you the very first time they visit your site. Much better for you, would be to build your brand and to build trust up to the point where you can sell a ‘big ticket item’, such as an expensive course or a retreat. If you can do this, you can make much more per customer over time.

 

Likewise, it might be that by exposing people to your brand, you are later better able to sell to them the next time they visit your site.

 

The only problem is that it’s much harder to quantify the value of a brand and to know how much to spend on this kind of advertising. So what do you do?

 

Free Exposure

 

One thing to keep in mind is that you can use a PPC advert to get free exposure if no one clicks on it. Remember: this is pay per click. So no clicks equal no payment. But just because no one clicked on your ad, that doesn’t mean no one saw it and no one noticed it subliminally.

 

That means that if you design a PPC advert with a heading and a description that people are less likely to click on, you can build a lot more visibility for your brand!

 

The other thing you can do is to use PPC by carefully choosing your search term. Normally, the keywords chosen are picked to try and directly sell the product. The example often used is ‘buy hats online’. Buy hats online is a keyword people will search if they’re trying to buy hats there and then.

 

But instead, consider making your keyword something that is not sales-oriented. For instance: ‘improving VO2 max’. Perhaps you sell cycle helmets; this is the perfect way to reach and talk with the very same audience. People who want to increase their VO2 max may well cycle and that means they might need cycle helmets. 

 

This is all about knowing your ‘why’. That means knowing why it is your business exists and what it hopes to accomplish. If you understand this, then you can find other people who will believe in your brand and want the same thing. Once you can do that, then you can find people who will likely become loyal followers and fans.

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


Top Ways That Bing Ads Beat Google AdWords


When it comes to PPC advertising, more and more people are now starting to wake up to Bing and to think about it as a viable option to use alongside Google. Of course, the biggest PPC network with Google AdWords, which people will use to appear on Google searches. This makes sense, seeing as Google is the biggest search engine there is.

 

But Bing is big too. With 20% of the market (and 30% if you count Yahoo!), this is not an insignificant amount. Moreover, it is a very good idea to make sure that you have advertising on both platforms in case Google ever changes its policies or in case it ever goes down for some reason.

But you shouldn’t just think of Bing as Google’s ‘poor cousin’. You should think of it as a ‘useful addition’.

 

In some ways, Bing trumps Google. We’ll look at how here and demonstrate why it’s important to make sure that you give Bing the attention it deserves.

 

Bing is Less Competitive

 

The first BIG advantage that Bing offers is that it is less competitive. With fewer other advertisers trying to get seen on Bing, that means that there will be less competition for ad spaces. Seeing as PPC works using a ‘bidding system’ this is very good news: it means that you won’t have the price of your CPC driven up through a bidding war.

 

In turn, that then also means that you’ll get more customers for a cheaper amount. Specifically, you’ll pay 33.5% less for Bing traffic!

 

Bing Has Better Targeting

 

Another big advantage of Bing is that it gives you some more precise controls in many ways. This largely relates to the ‘targeting’ that Bing offers.

 

For example, Bing allows you to target your ads only to people on tablets and smartphones. This can be very useful if you combine it with location targeting as it allows you to target people literally out in the street looking for place to stay, eat or shop.

 

At the same time, Bing also allows you to target your users based on things like their gender and age. It can do this because it will look at the Microsoft profile associated with the account. 

 

Bing Offers More Control (In Some Areas)

 

In some ways, Bing also lets you control certain aspects of your ads better.

 

For example, if you use Bing, then you’ll be able to target based on the time of day. You can control what time of day your ads show and this can then help you to ensure that you’re not showing your ads at 3 am in a specific location. 

 

Bing Has Nice Big Images

 

Okay, so this isn’t exactly a game-changer… But Bing’s homepage is nice. Go to search Bing and you’ll be greeted by a huge and very attractive ‘photo of the day’. Someday, that beautiful big image could end up being the one thing Google doesn’t have…

 

It’s unlikely but it could happen!

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


Why Goals Are the Secret to PPC Success?


If you want to be as successful as you possibly can be at PPC, then the most important thing to pay attention to is data. The more data you collect, the more precise and efficient you can be with the way you spend money and the more guaranteed your ROI will be.

 

And the very best way to collect data? That would be to use goals.

 

Let’s rewind a little and look at what those are and why they matter so much…

 

How to Collect Data for Your PPC Campaign

 

The best way to collect data for your PPC campaign is to make sure you know exactly how much each customer is worth to you. Once you know that, you can then go on to know how much you can afford to spend per visitor and still guarantee profit (or near as).

 

So to work out how much money each visitor is worth for you, you first need to look at how much your website is currently earning regularly. Perhaps it’s $100 a day, which is a result of having 1,000 unique visitors to your site (unique visitors are more important here than repeat visitors). That’s a very good amount of profit for 1,000 visitors but let’s imagine this for the sake of argument.

 

So if you are getting $100 from 1,000 visitors, that then means that each visitor is worth 10cents to you. This, therefore, means that if you pay 9 cents per click then you should always eventually make your money back. You can then set your budget to drive that higher and higher.

 

Why it’s More Complex than That

 

But $100 per 1,000 visitors is unrealistic for most people as we’ve already discussed. You’re much more likely to be making $10 per 1,000 visitors or even $1. So that means you can only spend 1cent or .1 cent on each visitor…

 

Or at least that would be the case if it wasn’t for CLV (Customer Lifetime Value) – the fact that some of those customers will become repeat customers.

 

Likewise, it’s somewhat ignoring the fact that the customers you get through PPC will be worth even more to you. That’s because those customers will have come from highly targeted ads and they will have searched for your products! Of course, those people are more likely to want to buy from you!

 

So the thing is to ask yourself instead, what the value of each customer is for each search. 

And fortunately, Bing lets you do this by setting up goals. A goal is created by using a cookie that can – for example – be placed on your checkout page. If someone makes it to that page, then Bing will know that that person has completed your goal and therefore they have earned you money. 

 

This then means you can see how much each search is earning you because you can see which advert led to that sale. That in turn means you can work out the maximum bid for each search term and thereby know precisely where to invest to grow!

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


Why Google and Bing Are a Match Made in Heaven?


Despite what you may hear about Bing, the numbers don’t lie– Bing Ads reach 63 million searchers. If you aren’t using Bing Ads, that’s a whole lot of missed opportunities. That number of Bing users contributes to the 5.4 billion searches on the Bing Network.

 

If you’re still skeptical about the true power Bing holds, you can rest assured knowing 136 million unique searchers use the Bing Network. Based on the facts, it’s clear there are plenty of people out there using Bing to find the answer to what they’re searching for. It’s now up to you to take advantage of the new opportunity and expose your business to a new audience.

 

How to bridge the gap between Bing Ads and AdWords:

 

1. Import AdWords Campaigns into Bing Ads

 

What if I told you, you can immediately open up your business to the millions of searchers across the Bing Network, at the click of a button? Well, you can! Bing created a simple and efficient tool to import your campaigns directly from Google AdWords. Easily import details from your AdWords campaigns right into your Bing Ads campaigns, such as Bids and Budgets and Product Ads.

 

As a “fast follower to Google AdWords,” Bing Ads strives to innovate in their own, unique ways by creating a seamless experience for users managing campaigns across both platforms.  The Google Import tool is Bing’s gift to all of you Google AdWords users, so now there’s no excuse not to utilize Bing Ads. 

 

2. Streamline Management

 

If importing your AdWords campaigns isn’t easy enough, managing Bing Ads in conjunction with AdWords is a breeze. The fundamentals and best practices of each platform parallel one another, so the transition from one to the other is smooth.

 

Keep in mind, Bing Ads is its PPC platform, so if you choose to import your AdWords campaigns, not everything will line up perfectly. Use Bing’s Keyword Research Tool to tweak your campaigns to better serve Bing Network users. Ensure your target keywords have enough search volume to be successful, and that your campaigns are structured well as you would do for your AdWords campaigns.

 

Although the platform is different, you don’t have to worry about studying loads of new information or passing any grueling certification courses. Simply take the knowledge you already have with your AdWords campaigns and apply it to your Bing Ads. 

 

3. Capitalize on New Opportunities

 

The real question you should be asking yourself is, “If I’m using Google AdWords, why the heck am I not using Bing Ads?” The goal of running a PPC campaign is to get your business in front of more people, so it’s smart not to put all of your eggs in one basket. Test the performance of your campaigns across Bing Ads and AdWords to capitalize on golden opportunities you may have missed.

 

Making use of Bing Ads is a no-brainer. Showcase your business to an entirely new audience that could give your campaigns that little extra push you’ve been looking for. You won’t know what you’re missing until you give it a try. Get on Bing Ads today to find your golden opportunity!

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


Why It’s Time to Pay Attention to Microsoft and Bing?


If you’re a marketer or a small business trying to be found online, then there’s a good chance that you will currently spend a fair amount of time performing SEO and probably setting up PPC campaigns.

 

SEO is ‘search engine optimization’ and is the process of building up your links and your site content to make your site more discoverable through Google. This can help more potential customers find your site, which will lead to more people buying from you (at least that’s the plan!).

 

PPC meanwhile is ‘Pay Per Click’ and is a method of advertising where you only pay for adverts that get clicked. Often this will mean paying for adverts that will appear on Google searches, which you do by using the Google AdWords advertising network.

 

But why should you only focus on Google?

 

The Current Lay of the Land

 

The reason that most people will focus the majority of their efforts on Google is that they know Google has by far the largest share of search traffic. This is indeed true but it’s not as much of a majority as you might think.

 

Because actually, Bing owns 20% of search traffic while Yahoo (which is powered by Bing) earns 10%. If you aren’t paying any attention to Bing then, that means that you’re walking away from a whopping 30% of your visitors. This is something that you would never do in any other area of business, so why do it now?

 

What’s more, is that Bing is less competitive than Google for advertising. Seeing as PPC works on a ‘bidding system’ (whereby you set a maximum amount you’re willing to pay for each click and never pay more than that), this means you’ll end up paying less for the same amount of clicks on Bing.

 

How much less? 33.5%. That means with the same budget, you can afford 33.5% more visitors! That makes a big difference to your business.

 

The Future of Microsoft

 

But more importantly, you shouldn’t be putting all your eggs in one basket and entirely ignoring the possibility that someday this might all change. And there is a lot of reason to suspect that Microsoft might someday have a bigger stake in the search. After all, its market share is currently growing and that’s without considering all the steps it’s making in the right direction.

 

For instance, Microsoft now makes a lot of hardware. The Surface line of computers is very popular and rumors about a ‘Surface Phone’ are also very interesting. Then you have the Xbox One and even things like the Microsoft Band.

 

All of these uses Bing as the default search option and all of them use Cortana. What does Cortana do if it can’t answer a question? It loads a Bing search and puts you on that page!

 

Microsoft and Bing are continuing to grow, so why not try and get a headstart there now?

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


Monday, 28 March 2022

Search Engines


Search engines have the chief purpose to index 1000s of 1000000s of web pages. Once you search a word or a phrase, the search engine scans automatically the entire database where it has the stored pages indexed and it returns to you as a result a list containing the most relevant outcomes for that search. 

 

Search engines came along someplace in the early 90’s when Alan Emtage, a student at the McGill University in Montreal produced the first search engine like tool. It was named Archie. Its purpose was to search through the data available on the FTP servers. The files on these servers were available for anybody, but one couldn’t utilize them unless knowing the exact address of the server and of the file. Archie looked through this database and amassed lists of files for each server. It was utilized by individuals to match phrases and characters in order to take them to the server address the file they were seeking was on.

 

Archie is today an old technique, but its creation was the first step in the search engine rally that's going on today. As the public grew more and more aware of the existence of the Net, the need for a search tool became obvious. 

 

So, first there were a few software robots, using the concept of spidering to index the web, following links from one web site to the other and saving the text from all visited sites in a database.

 

Between 1994 and 1995 3 crucial search engines appeared: Lycos, WebCrawler and AltaVista. At about the same time Yahoo! appeared but Yahoo! Isn't a search engine. Yes, it has a search engine routine, but yahoo is firstly a director or data and articles, supplying different services as email and hosting. 


Nowadays search engines are in a ceaseless competition. There are 1000s of search engines, but just a couple of big ones. This small group of top search engines is responsible for more than 90% of net searches.

 

But the query arises: if search engines are free and they can be utilized by everybody what keeps them financially alive? The answer to the question is really easy: advertising and traffic. The more visits they have, the greater the traffic then the more money they may make providing promotion space.

 

Search engines are competing to evolve the best formulas and algorithms to evaluate the web pages accordingly to the keywords supplied.

 

If somebody is seeking a top position in search engines, then he has to be sure that his site is projected in such a way that search engines would discover it easily, being relevant for the keywords and phrases the owner wishes it to be found by.



Internet Business Tips


You've your net business up and running. But are you making as much as you may? Do you wish to stay at current level or do better and make this full time revenue? If you're thinking this way you might want to consider some making a few changes.

 

The 1st thing to consider would be changing your site or sales letter. There are a few sites that offer free content to help draw in buyers and establish your credibility. Then you've sites that are just one single sales letter. There are a lot of individuals who believe that the creation of mini sites is better for producing sales. The reason is they don’t have any additional content and will center on you message. If you don't feel you write well it's a really worthwhile expenditure to hire somebody. A well written sales letter will pay for itself many times over.

 

Can your net business bring repeat buyers? What sort of ideas do you have about complimenting products? If somebody is happy with a product they bought from you they'll be less hesitant on buying again. Make sure to let your current buyers know of any fresh product additions. If you're selling services contact your buyers to let them know you're available for work and perhaps offer some discount or other incentive to utilize you again. These repeat and satisfied buyers may be great referrals to other people about your net business.

 

You never know what fresh information you have might significantly alter your business for the better. There are so many manuals that offer advice it would be essentially impossible to read them all. Choose one or two and really study them, put the ideas to work after you've read them and track the progress.

 

Attempt widening your income opportunities. For instance, if you sell a home repair book, you might also then market blueprints or a series of common project plans like a deck, utility shed to name a couple. The trick is to occasionally find a natural connection. Occasionally this might also be profitable to consider a new market to become jointly involved with. Such as home repair book and then become a home loan or construction loan affiliate. It's a matter of finding a different target group that may benefit from your service or product.

 

Occasionally it is just a matter of some slight changes that will bring the desired revenue increase from your net business.

 


Monday, 17 January 2022

Good SEO Can Be Cheap


SEO is the most red-hot way to drive targeted hits to your site. Maximizing the advantages of a well optimized site will bring about lots of earnings for the marketer. But, optimizing your web site may cost you thousands of dollars if you're not skilled in that area.

 

But to tell you the truth, you are able to basically get info on low cost SEO anyplace on the Net. But only several truly show you how to figure out an affordable SEO attempt. And those few that truly inform are included in this article. 

 

1. Link exchanges

 

One inexpensive SEO technique that may get you best results is through link exchanges or linking to and from other sites. Depending upon the sites that you would like to exchange links with, this instrument may even cost you zip. Get hold of the author or owner of the site you prefer to have a link exchange with. You'll be surprised with the eventual spiking up of your page ranking utilizing this means of getting your site optimized.

 

2. Author or acquire key word rich material

 

Authoring truly enlightening and keyword-rich material is one surefire way to make your Net business more visible than ever. It's either you author your own material or you get them from article directories that let you post these articles on your site as long as you maintain the resource box or the author's byline. Just don't stuff your material with keywords so people will get bored reading them. The readability and novelty of your articles will still be the cornerstone of whether your readers will keep on coming back to your site or not.

 

3. Attention-getting Domain Name

 

What better to make your target visitors remember your site but with a very easy-to-recall DNS. Something sweet and short will evidence to be really priceless. Registering your domain name isn't free of charge. But creative thinking is.

 

4. Mastermind your site navigation

 

Supplying easy navigation for your site is one way to make your visitors become at ease. This, successively, will improve the flow of traffic to your site. 

 

Affordable SEO is always evolving like any other plan of attack in information technology. There are a lot of techniques that may very well land you on the top 10 rankings of Google or on any other search engines. Some might cost a lot but there are techniques that may give you the same results at a low price or you can even do on your own like those noted above.



Gratis Website Promotion


Can you ever get free site promotion? Is that even workable? 


Naturally yes! Today, your site can collect huge traffic in no time thanks to free site promotion.

 

How does this free site marketing go anyhow? What are the things to be done?

 

1. List your site.

 

Seek the hottest Net directories and list your site there. This is the easiest and best free site promotion maneuver. Begin with this step and the rest of the great things will come after.

 

Simply don't forget to prep your site and make it all smartened up for a higher opportunity to get accepted in your directory of choice.

 

2. Understand forums.

 

One reason why discussion boards are created is for free site promotion for everybody. Log-in, post actively, let them know about your web site in each post and you draw in instant visitors right there.

 

3. Author a press release.

 

Free your writing prowess and begin a press release that promotes your site! This is a free site promotion maneuver that you are able to do anytime. Type a brief paragraph or 2 and e-mail it to your friends, co-workers, internet e-zines, papers and other media and massive traffic will come to you promptly!

 

4. Be friendly in cyberspace.

 

Free site promotion means you need to be friendly to other webmasters. How come, you ask? So they may link you at once! Make contacts and never tire of link petitions and exchanges. 

 

5. Author an article.

 

Say, your site is about your travel agency. Author an article about the fringe benefits of traveling or the most red-hot travel spots in the world. On the final paragraph, refer to your site in passing. This article works as an advertorial and doubles as a free site promotion plan of attack.

 

6. Simply let the whole world know about your web site.

 

What is free site promotion without the buzz? Insert your site, its URL and features in daily conversations and let the great news spread from one mouth to some other!

 

7. Create a banner ad.

 

Create a banner ad for your web site and ask another webmaster to do the same for his web site. Then trade!

 

8. Take a free site promotion class online.

 

Yes, there are free site promotion tutorials. You can actually take a free site promotion course that may help you out further. 

 

Once you make a site, you need not pay anything to market it. You just read it -- there's such a thing as free site promotion!



Affordable Internet Advertising


Advertising had long since been a major determiner of a business' success. This would include the display of the product / service to the consumers. What truly matters is how it's presented to the target market to be able to seize it.

 

Whatever the package, the ad media likewise plays a great role in deciding the success of the product or service awareness.

 

What might be its rewards over other tested medium like the best-selling television ads? 

 

Benefits

 

Even though the Net ad may be deemed "classy" or far-reaching, as likened to other medium, this is far cheaper than most. Net Ad Packages are provided for as low as $29.99 for a one-month run-time period.

 

Should your product / service aspire to cater to the younger generation or the corporate-oriented ones, Net ads would be best since they'd always be "hooked-up" into the net browsing sites that may have a link to your very own. Final result, a great number of "hits" on your web site!

 

All you'd ever really need is a personal computer (and some knowledge and brilliant ideas in forming your web site) wherein you may open your site, search for the best Net advertisement package, and check / update the status of your ad. You might actually never have to leave your house to advertise!

 

Contrary to the television ads that need to be updated on a steady basis, Net ads may run for quite some time without the need for alteration. If so, change in the web site is really minimal and might be done easily at home.

 

Disfavors

 

Limited market might be captured if one would solely utilize the Net for advertising. Although most individuals now are into the utilization of technology, i.e. Browsing the Net, still, majority of the average consumers still trusts the old sort of advertising as a means of accumulating info about particular products / service.

 

If one would engage the help of another professional or organization to produce the web site for their product or service, this would entail more costs on the part of the entrepreneur. 

 

Given the posted list of benefits and disfavors about low-cost Net advertising, an entrepreneur might now weigh in its pertinence to his / her product or service.

 

The aim of Net advertising is to offer the broadest range or "utmost exposure" of the brand at the least conceivable cost.



Sunday, 16 January 2022

Utilizing Google Adwords


It’s a basic business belief that if you prefer to make revenue, you have to spend revenue. One great way of spending money for business increase is by advertising. Advertising pulls in the individuals because through advertising, they recognize that there's such a company or product. With the correct sort of advertising, you are able to see the gush of traffic growth to your web site. With a high bulk of traffic, even if only a little part or percentage winds up buyers it's still a good profit yielding income.

 

Presently, there's no other ad system that is worth every penny other than utilizing Google’s Adwords. The upsurge in popularity of Google’s Adwords is really plain as you are able to see so many sites using this ad system. 

 

In utilizing Google's Adwords, you pay a particular cost depending upon the number of keywords your ad is geared towards. Every time an individual does a search in Google, the keyword or keywords they utilize generate ads on the page he sees.

 

This technique targets the traffic a web site wants for their site. This likewise sees to it that you're visible to people searching a particular term or key phrase. Paying Google for this ad strategy sees to it that your target group of individuals views your ads. 

 

Apart from Google, you are able to likewise be featured in their additional search networks; these include sites like, AskJeeves, AOL Search and Netscape. These sites likewise show Adwords ads that respond to searches done by visitors. There are likewise content networks, non-search engine web sites that feature Google Adwords, which will also bear your ads. But this is subject to the niche the web site features. Your selected keywords will influence which content network shall feature your advertisement. The frequency of your advertisement shall likewise be ascertained by your allowed budget.

 

Recognizing that all your traffic is potential customers and may be interested in your products and company is a great way to look at business. Send targeted traffic to your web site by utilizing keywords or keyword phrases for your Goggle Adwords that concerns your company and your products. There are a lot of net tools that may help you in picking out keywords and keyword phrases that are presently in demand that may help drive targeted traffic to your web site.

 

With your Google Adwords ad, you're in a better spot so that every click to your ad is a possible buyer that's exactly looking for or interested in what you have to provide. Make certain that your Google Adwords ad has the correct keywords so that you are able to drive your targeted traffic to your site.