Are You Using the 5 C’s of Great Storytelling?

Successful writers will tell you there are always certain components to a successful story. They will also tell you that rules are made to be broken. That means it won't necessarily be a flop if your story doesn't have the components we're about to discuss. You can still tell great stories if you miss one or two of the following pieces. You're just making the job more difficult on yourself.

 

It would be best to have the following five C's in your story most of the time.

 

1. Circumstances
2. Conflict
3. Crisis
4. Climax
5. Conclusion

 

To paint a clear picture, let's use the Cinderella fairytale.

 

Cinderella has a pitiful life with her evil stepsisters and stepmother, who constantly harass her. She receives an invitation to the royal ball. Alas, she has nothing to wear and no way to get to the ball. Her fairy godmother appears and supplies her with a dress and a coach to transport her. 

 

Cinderella is told she must be back home before midnight. She goes to the ball, the Prince falls in love with her, then midnight strikes, and she's back to her less-than-enviable life. She loses a shoe at the ball, and the Prince finds it. He tries it on the feet of the women in his kingdom and eventually finds Cinderella. They live happily ever after.

 

Circumstances

 

Cinderella has a difficult life cleaning for her stepmother and stepsisters, and they constantly bully and mistreat her.

 

Conflict

 

She is ecstatic that she received an invitation to the royal ball but has nothing to wear. And if she did have a suitable gown, how would she get to the ball?

 

Crisis

 

She's having the time of her life but has to leave the Prince before midnight strikes, and he discovers who she really is.

 

Climax

 

The Prince finds her, and she once again has hopes for a great life.

 

Conclusion

 

They live happily ever after.

 

As you can see, if you had those five components figured out, then you would only need to flesh out the story. If you can create your five C's before you begin writing your story, filling in the blanks is simple. You're providing yourself an outline that's been proven to engage your audience and compel them to keep on reading. Use the five C's of crafting a story, and your storytelling ability will grow.

Great Storytellers Always Have a Clear and Defined Message

When you finish a great book, you know what happened. That might sound silly, but not all books do this. When preparing speeches or attempting to write the next great novel, they don't always stick to a main message, lesson, or theme. They try to include too much.

 

Better stories start out with a definite idea in mind. You know what you're moving towards. You have an idea; even if you don't know how your story will end, you know where it's heading.

 

This is true of fiction, nonfiction, stories that teach morals, and humorous content. You want to be crystal clear on the central theme. You want your plot to be evident, and once your story kicks into high gear, it shouldn't move from its focus.

 

Learn This Lesson from "The Old Man and the Sea"

 

Ernest Hemingway's short novel, "The Old Man and the Sea," was his last major work of fiction. It was published in 1952, earning him the 1953 Pulitzer Prize for fiction. Some claim it to be the legendary author's most important work, and if you want a lesson in great storytelling, definitely read it.

 

It works partly because it never wavers from a simple but clearly defined plot. It's not confusing. There isn't a lot going on. There are only two main human characters and a third important character, an 18-foot-blue marlin. That's it. Other characters make very small appearances, but basically, these three characters are the entire book.

 

The basic plot of the story is clear and simple. An old fisherman who hasn't caught anything worthwhile in a long time struggles to catch a Marlin of massive proportions. He battles the fish, weather, sharks, and cuts to his hand but never gives up.

 

That's the story's basic plot- and Hemingway sticks to it. 

 

Keep Your Plot Simple and Clear

 

The message or lesson of the story is that if you want to accomplish something, you should never give up, no matter what gets in your way. The plot is also simple and crystal-clear. You have a fisherman in a boat and a fish he's trying to catch. That's the gist of it. 

 

Getting into the story is easy because you aren't distracted by unnecessary characters and subplots. Remember, you'll tell better stories with a clearly defined and simple plot that your readers can easily follow.

If You Want to Tell a Better Story, Just Look in the Mirror

People have been telling stories for a long time. Your earliest human ancestors told stories to pass on knowledge. They used them as a way to understand their surroundings and their lives. Stories are proven to convey a message, teach a lesson or pass on information and history.

 

You might want to teach your children a life lesson. Maybe you want them to stop leaving their rooms messy or to get better at doing their other chores. Perhaps you have a presentation you have to give at work. Maybe you're writing for pleasure or for a living.

 

In all these cases, you need to look no further than the mirror to write a great story.

 

What Story Are You Trying to Tell?

 

You might be telling a story that has little relevance to your life. Even so, you'll be able to take your own life experiences and weave them into the story. This makes your content relatable. Your audience can identify with you as a real person, even if the story you're telling has unbelievable characters.

 

Look in the mirror. Look at yourself and your successes and failures. What personal experiences have you had that you can include in some way in the story you're trying to tell? Look to your life for inspiration and ideas for new stories and make any story more human.

 

Incidentally, this works with fiction and nonfiction alike. It works best when you create a narrative from your personal experiences. Don't be shy about painting yourself as an imperfect person. That's what other people will relate to. Please talk about your failings, your conflict, and how you overcame it.

 

Does Your Audience Know You Very Well?

 

If your readers or listeners know something about you, mention it. This is another way to make your story carry weight. You are connecting with your audience. Again, you don't personally have to be a character in your story or your message. You add positive and negative life experiences to give your content a feeling of reality.

 

Whether your audience knows you or not, try to turn your life's lessons into narratives. Make these lessons into stories in and of themselves. Then tie them into the central theme or major plot of your bigger story. 

 

This makes you more relatable and real to your audience. It also means quicker and easier writing because you're working from a place of experience and familiarity.

Learn How to Trust Yourself from Others

Have you ever observed people who you felt were confident? They know what to do in most situations. Even when they don’t, they know how to find the answers. They never let problems get in their way. They always know how to talk to people. Their confidence is their power.

 

It’s likely these confident people trust themselves. It is impossible to have confidence when you don’t trust yourself. The confidence comes from an internal trust. It makes sense when you think about it.

 

If you don’t know too many people who are confident, try to learn about successful people. One great way to do this is to check out TED Talks. If you are not familiar with these, TED stands for Technology, Entertainment, and Design. It’s an organization that exists to spread ideas usually in video form. You can find many of these talks on YouTube.com. Just search for TED Talks. 

 

Many of these videos are short but with high impact. It’s unlikely you will find speakers that don’t have confidence. You can observe the speakers in the video and see how they speak. Also, observe their body language. Do they smile a lot? How do they engage with the audience?

 

Another source to draw inspiration is Amazon books. Read biographies of successful people. It’s a bit more difficult to find stories about confidence when reading through the biographies. That is because their stories may not be specifically about confidence. But, it usually resonates through the story. If nothing else, you will pick up on some inspiration from other areas along with confidence.

 

Look to take on a mentor. You will know when someone is right for you because you will both form a good relationship from the start. Mentors are people who trust themselves and have confidence. Otherwise, it’s unlikely you would pick those people to be your mentor. You can establish a formal mentor relationship, or you can just keep in contact with someone who you respect. 

 

You will naturally take on some positive attributes just by being in this relationship. However, it doesn’t hurt to observe how your mentor interacts with others and how they solve problems. 

 

When you observe or reach out to confident people, it will help you become more confident. You can see what you are doing wrong and make changes. When you become confident, lack of trust in yourself will be a thing of the past.

5 Common Public Speaking Mistakes

Even though most people don’t enjoy public speaking, there are strategies to doing it well. You don’t have to be a professional speaker to make an impact on your audience. One way to feel most comfortable speaking in front of others is to recognize and avoid these top 5 mistakes.

1. Memorizing or reading your entire presentation. 

 

Your audience came to hear you speak to them - not read or deliver a rote, memorized performance. Your responsibility is to communicate with your audience, not at them. By treating your audience as if you were having a conversation in your living room, you will find that you are much more comfortable and in better control of your nervousness. 

2. Not knowing your material.

 

If you are not familiar with your words or how your speech or presentation is meant to flow, then you are likely to make more errors. Making a mistake or two is not the issue - making a lot of them is! 

3. Speaking too fast.

 

Controlling your speed is extremely important if you expect your audience to be able to understand what you are saying. Listening to someone move at 100 mph takes much more energy than listening to them at 75! Incidentally, talking at a furious pace saps your energy as well. 

4. Staring at an object on the wall. 

 

You should not focus your attention on a spot on the wall or above the heads of your audience. Look the audience in the eye. Make that contact with your listeners, and you will then be aware of their reaction to you. Remember, public speaking is a form of communication. If you are not making eye contact, then you are not communicating. 

5. Running Out of Air.

 

Breathlessness on the podium is one of the most common mistakes made because many novice speakers do not think to breathe. If you wait until you are totally out of breath, you will then be required to inhale a huge amount of air in order to fill your lungs. In doing so, you will experience breathlessness and a tightness in your chest. My advice is to learn to breathe with the support of your diaphragm - truly the best means of controlling nervousness - and then practice supplementing your air supply before you are depleted. 

 

These 5 common mistakes can be easily rectified if you know your material, converse with your audience, learn how to control your speed, make eye contact with your listeners and remember to breathe.

8 Top Public Speaking Tips

So, you've got to give a speech in public? Once your stomach stops churning, here are some public speaking tips that should make your job easier. 

 

1. Outline your speech 

 

Write out what you are going to talk about. Your outline should cover all the points you want to make in your speech, in a reasonably logical order. 

 

2. Make notes 

 

One of the easiest ways is to use old-fashioned 3x5 index cards. Each one should have a bullet point on it that you can expand on. If you're using a PowerPoint slide show, then this should give you the basis for your notes. 

 

3. Practice your presentation 

 

Stand in front of a mirror and practice your speech. If you're likely to be embarrassed, do this while no one else is at home. Speaking out loud is a necessary part of this practice. Sure, it may be uncomfortable the first few times you try it, but you'll get better as you go along. Note where you stumble—this will help you decide where you need to change your speech slightly. 

 

4. Talk to one person 

 

It doesn't matter whether you're talking in a business meeting with one other person or addressing hundreds, or even thousands, of people. Talk as though you are talking face-to-face with one person. If you've got a large audience, focus on one person and talk to them. 

 

5. Stay away from humor 

 

Unless you're a renowned after dinner speaker, humor is best left out of your speech. Not everyone shares the same sense of humor so you’re likely to either fall flat (no one will laugh) or you’ll offend someone unintentionally. It’s safest to just avoid humor unless it’s spontaneous.

 

6. Don't fidget 

 

If you've got a podium then there's a natural place to put your hands. If you haven't, plan ahead of time what you’ll do with your hands so you don't fidget or gesture too much. Fidgeting makes you look nervous! 

 

7. If you stumble, carry on 

 

Most of your audience will be relieved that it's not them giving the speech. If you stumble, recover as fast as you can. Do your best not to get flustered and make sure you keep your place in your speech so you can recover from any glitches quickly. 

 

8. Keep it short 

 

Unless you've been told that you absolutely have to speak for a set amount of time, stick to the idea that less is more. Don't bore your audience. Ideally, they should be wanting more when you've finished your set speech. 

How to Craft the Ideal Elevator Speech

Networking is one of the key tools that can make the difference between a good career and a great career. Many people shy away from networking or fumble around when meeting new people because they don’t know what to say about themselves. They’re missing an opportunity to connect with the very people who need them! The secret is in crafting a short and powerful “elevator speech.”

 

The most effective elevator speeches are succinct, carefully-crafted messages that immediately tell someone why he or she needs to hire you. An elevator speech should tell the listener: 

 

1. What you do

 

Consider what you do. Then think about how you distinguish yourself from the other people in your niche and what makes you unique and memorable.

 

2. Who your target audience is

 

Visualize your ideal audience member. Think about what that person is lacking or what problems they have.

3. What need you fill

 

In this step, think about how you fill the need of that audience and what skills or talents you have that they need. 

4. What result you would like from this encounter

 

The last part of the elevator speech helps you to take this contact to the next level. What are you looking for? A meeting? A name of someone who can help you? A resource? Ask!

 

This type of elevator speech focuses on your target audience: what they lack, what they need and why you are the best person to solve their problems. This type of message is more likely to encourage your listener to talk to you, find out more about what you do, have another meeting and eventually hire you or refer you to someone who will hire you. 

 

Put these elements together using the following template: 

 

As a ____________________________________________________

                                  (Describe yourself) 

 

I help____________________________________________________ 

                                 (Your target audience) 

 

to _______________________________________________________

   (Describe the need that you fill for your target audience) 

 

so that they ________________________________________________

                                 (The benefits that they gain) 

 

Here's what I would love for us to do: ______________________________

                                                       (Your goal from this encounter) 

 

You can refine your Elevator Speech in a few ways: 

 

1. Change any long words or jargon into everyday language 

2. Cut out unnecessary words 

3. Finalize your speech by making sure it is no more than 90 words long (excluding the last part where you state your goal). 

 

Practice your speech so that you are comfortable with the message, and you feel authentic when saying it. Try it out in front of a mirror and then say it to your family and friends. 

Voice of Influence: How to Project Confidence and Authority

The most confident person can have difficulties speaking in public. The same is true if you are giving a presentation on Zoom or Skype. Here are some proven methods for being perceived as an authority in your field. You are seen as a confident public speaker who looks at ease and is comfortable in front of an audience.

 

Dress for Confidence

 

Do you have a power suit? What is an article of clothing you wear that makes you feel confident and capable? That's what you want to wear when you speak in public. You should dress appropriately for the situation but also wear clothes that make you feel in control and confident.

 

Ask Your Audience for Input Beforehand

 

Knowing what your listeners want to hear can lead to more confidence. You won't get caught off guard with a question you aren't prepared for. Ask your audience what questions they want answered in your presentation. Let them know you appreciate any input. This helps you feel more confident for a couple of reasons. 

 

Your audience immediately respects you. You asked them for their help, and they will appreciate that. It also gives you a list of things you need to research or otherwise understand before giving your speech.

 

Have Someone Introduce You

 

Do you have any titles or accreditations relevant to the presentation you will be giving? What experiences do you know your audience will be interested in? People will perceive you as a more confident and capable speaker when someone they respect introduces you.

 

Your audience should be able to identify the person who welcomes you to the speaking event. It is all the better if the person who introduces you is famous or has succeeded in a way that relates to your audience or subject matter. You are seen as a person of achievement who commands respect when a respected authority introduces you to a relevant field.

 

Go Virtual with Your Presentation 

 

Public speaking is tough. What if you took the whole "public" out of the experience? You are still communicating live with your audience. Except when you go virtual, you can do it from the stress-relieving comfort of your own home. You go virtual with your speech instead of standing before a group of people in a live, in-person environment. That can go a long way to making you feel comfortable.

 

Record Your Speech Instead of Going Live

 

How comfortable and at ease will you feel with an audience of zero? Record your speech, and you can repeat the process as many times as you need until you get it right. That doesn't happen with an in-person presentation. You have only one chance for success, which can put much pressure on you. Record your presentation rather than giving it in a person-to-person format if that's an option.

 

You should practice for perfection. Get to know your material inside and out. Then, you use these tips for a better public speaking experience and will be perceived as a confident authority figure in your field.

 

Speak with Impact: Techniques to Captivate Your Audience

A captivated audience is interested and engaged. They are happy to be in your presence, possibly even excited about the experience. The following tips make it possible to become a captivating speaker that mesmerizes your audience and keeps them coming back for more.

 

Ask Questions

 

One way to generate engagement is to ask questions. People love giving their opinions. Ask them what they think. When they respond, applaud them for the question they asked. Telling them it is a great question builds rapport. 

 

The definition of captivation is a state of intense interest. Your audience will stay interested when you allow them to provide input. Asking questions is also a way to direct your listeners' interest to a particular topic.

 

Compliment Your Audience

 

"Thank you for bringing up that point, Susan." 

"That's a great question, Bill, and I am glad you asked it." 

"You must be a mind reader. That's exactly what I was going to address next."

 

Those are some compliments you can give your audience. Anything that makes a person feel good about the experience you offer will boost their interest in what you have to say. You can compliment their articles of clothing or recent achievements when you meet your audience members before your presentation or make some relevant, complimentary statement while you are speaking.

 

Announce an Unadvertised Bonus for Sticking around for the Whole Speech

 

Announce this at the beginning of your speech. Be very profuse with your thanks. Express genuine gratitude for everyone attending. Then, tell them you would like to show your gratitude by giving them a gift if they stick around until the end of your presentation.

 

Make this bonus relevant to what you're speaking about. You can capture the attention of your audience when this reward is unadvertised. It is a pleasant surprise. Don't discuss the details of the bonus; the imagination of your audience will keep them engaged throughout your presentation.

 

Paint a Picture with Powerful Emotions

 

The best salespeople will tell you to sell the sizzle, not the steak. You don't talk about the features of the product. Instead, you focus the attention on the benefits of the product that trigger powerful emotions. This means creating an emotional experience as a speaker.

 

Tell your audience to imagine an amazing reality. Use words that evoke emotion. If you use a statistic to prove a point, follow it up with an explanation of how that information leads to a powerfully positive experience. Paint pictures with your words. Tell stories instead of just mindlessly chattering on. The more emotions you can stir up, the more captivated your audience will be.

 

Captivating speakers are not born. They are made. You can become an enthralling speaker if you work at it. These tips help you cast a spell over your audience so they stay fully engaged and interested in your words.