How to Craft the Ideal Elevator Speech

Networking is one of the key tools that can make the difference between a good career and a great career. Many people shy away from networking or fumble around when meeting new people because they don’t know what to say about themselves. They’re missing an opportunity to connect with the very people who need them! The secret is in crafting a short and powerful “elevator speech.”

 

The most effective elevator speeches are succinct, carefully-crafted messages that immediately tell someone why he or she needs to hire you. An elevator speech should tell the listener: 

 

1. What you do

 

Consider what you do. Then think about how you distinguish yourself from the other people in your niche and what makes you unique and memorable.

 

2. Who your target audience is

 

Visualize your ideal audience member. Think about what that person is lacking or what problems they have.

3. What need you fill

 

In this step, think about how you fill the need of that audience and what skills or talents you have that they need. 

4. What result you would like from this encounter

 

The last part of the elevator speech helps you to take this contact to the next level. What are you looking for? A meeting? A name of someone who can help you? A resource? Ask!

 

This type of elevator speech focuses on your target audience: what they lack, what they need and why you are the best person to solve their problems. This type of message is more likely to encourage your listener to talk to you, find out more about what you do, have another meeting and eventually hire you or refer you to someone who will hire you. 

 

Put these elements together using the following template: 

 

As a ____________________________________________________

                                  (Describe yourself) 

 

I help____________________________________________________ 

                                 (Your target audience) 

 

to _______________________________________________________

   (Describe the need that you fill for your target audience) 

 

so that they ________________________________________________

                                 (The benefits that they gain) 

 

Here's what I would love for us to do: ______________________________

                                                       (Your goal from this encounter) 

 

You can refine your Elevator Speech in a few ways: 

 

1. Change any long words or jargon into everyday language 

2. Cut out unnecessary words 

3. Finalize your speech by making sure it is no more than 90 words long (excluding the last part where you state your goal). 

 

Practice your speech so that you are comfortable with the message, and you feel authentic when saying it. Try it out in front of a mirror and then say it to your family and friends. 

Voice of Influence: How to Project Confidence and Authority

The most confident person can have difficulties speaking in public. The same is true if you are giving a presentation on Zoom or Skype. Here are some proven methods for being perceived as an authority in your field. You are seen as a confident public speaker who looks at ease and is comfortable in front of an audience.

 

Dress for Confidence

 

Do you have a power suit? What is an article of clothing you wear that makes you feel confident and capable? That's what you want to wear when you speak in public. You should dress appropriately for the situation but also wear clothes that make you feel in control and confident.

 

Ask Your Audience for Input Beforehand

 

Knowing what your listeners want to hear can lead to more confidence. You won't get caught off guard with a question you aren't prepared for. Ask your audience what questions they want answered in your presentation. Let them know you appreciate any input. This helps you feel more confident for a couple of reasons. 

 

Your audience immediately respects you. You asked them for their help, and they will appreciate that. It also gives you a list of things you need to research or otherwise understand before giving your speech.

 

Have Someone Introduce You

 

Do you have any titles or accreditations relevant to the presentation you will be giving? What experiences do you know your audience will be interested in? People will perceive you as a more confident and capable speaker when someone they respect introduces you.

 

Your audience should be able to identify the person who welcomes you to the speaking event. It is all the better if the person who introduces you is famous or has succeeded in a way that relates to your audience or subject matter. You are seen as a person of achievement who commands respect when a respected authority introduces you to a relevant field.

 

Go Virtual with Your Presentation 

 

Public speaking is tough. What if you took the whole "public" out of the experience? You are still communicating live with your audience. Except when you go virtual, you can do it from the stress-relieving comfort of your own home. You go virtual with your speech instead of standing before a group of people in a live, in-person environment. That can go a long way to making you feel comfortable.

 

Record Your Speech Instead of Going Live

 

How comfortable and at ease will you feel with an audience of zero? Record your speech, and you can repeat the process as many times as you need until you get it right. That doesn't happen with an in-person presentation. You have only one chance for success, which can put much pressure on you. Record your presentation rather than giving it in a person-to-person format if that's an option.

 

You should practice for perfection. Get to know your material inside and out. Then, you use these tips for a better public speaking experience and will be perceived as a confident authority figure in your field.

 

Voice of Influence: How to Project Confidence and Authority

The most confident person can have difficulties speaking in public. The same is true if you are giving a presentation on Zoom or Skype. Here are some proven methods for being perceived as an authority in your field. You are seen as a confident public speaker who looks at ease and is comfortable in front of an audience.

 

Dress for Confidence

 

Do you have a power suit? What is an article of clothing you wear that makes you feel confident and capable? That's what you want to wear when you speak in public. You should dress appropriately for the situation but also wear clothes that make you feel in control and confident.

 

Ask Your Audience for Input Beforehand

 

Knowing what your listeners want to hear can lead to more confidence. You won't get caught off guard with a question you aren't prepared for. Ask your audience what questions they want answered in your presentation. Let them know you appreciate any input. This helps you feel more confident for a couple of reasons. 

 

Your audience immediately respects you. You asked them for their help, and they will appreciate that. It also gives you a list of things you need to research or otherwise understand before giving your speech.

 

Have Someone Introduce You

 

Do you have any titles or accreditations relevant to the presentation you will be giving? What experiences do you know your audience will be interested in? People will perceive you as a more confident and capable speaker when someone they respect introduces you.

 

Your audience should be able to identify the person who welcomes you to the speaking event. It is all the better if the person who introduces you is famous or has succeeded in a way that relates to your audience or subject matter. You are seen as a person of achievement who commands respect when a respected authority introduces you to a relevant field.

 

Go Virtual with Your Presentation 

 

Public speaking is tough. What if you took the whole "public" out of the experience? You are still communicating live with your audience. Except when you go virtual, you can do it from the stress-relieving comfort of your own home. You go virtual with your speech instead of standing before a group of people in a live, in-person environment. That can go a long way to making you feel comfortable.

 

Record Your Speech Instead of Going Live

 

How comfortable and at ease will you feel with an audience of zero? Record your speech, and you can repeat the process as many times as you need until you get it right. That doesn't happen with an in-person presentation. You have only one chance for success, which can put much pressure on you. Record your presentation rather than giving it in a person-to-person format if that's an option.

 

You should practice for perfection. Get to know your material inside and out. Then, you use these tips for a better public speaking experience and will be perceived as a confident authority figure in your field.