Sunday, 12 June 2022
Monday, 6 June 2022
A low-ticket offer, as a general guideline, is a product with a price tag of $50 or less. These low-cost items are usually digital products, like an eBook, video course, or resource guide. A low-ticket offer, if chosen wisely, is a powerful way to qualify leads and drive sales.
As your prospects progress through your sales funnel, various offers direct them towards the ultimate destination: your core offer, a higher-priced item at the end of the funnel.
By presenting prospects with a low-ticket item up top, you can gauge whether they have true customer potential or if they’re just freebie seekers. If they purchase your inexpensive offer, you can start building a relationship with them and priming them for purchase.
Why Use Low-Ticket Offers?
There are several benefits to pitching low-ticket offers.
Low-ticket offers provide you with another way to earn income. They are usually digital products, so they cost very little to produce and have no delivery or storage fees. It’s just an electronic file, so your margin is high, even if you’re only charging few dollars. Although the primary focus is your core offer, these small products can generate some money and offset any expenses associated with your higher-ticket items.
The reason low-ticket offers work well near the beginning of a sales funnel is that they help to qualify leads. Many people who sign up for your lead magnet are only after the freebies. They’ll consume your content in exchange for their email address, but they have no intention of paying even a few dollars for a premium product. A low-ticket offer helps you identify these people right away.
Low-ticket offers also help build relationships with new leads. By providing your target audience with an instant solution at a reasonable price, you establish trust and these customers will want to learn more.
This inexpensive offer also provides an opportunity to demonstrate your expertise. Use your low-ticket offer to showcase your knowledge and the results you can deliver, and your customers will be more likely to purchase future offers with higher price tags.
Low-ticket offers move prospects closer to your core offer and weed out those who won’t buy. It’s a low-risk and valuable lead qualification tool that costs very little to produce and distribute.
The Key to Success: Know Your Audience
How do you maximize the effectiveness of your low-ticket offer? Get to know your audience. If you understand the issues they face, you can develop a low-ticket offer that will solve a particular problem for them and increase the likelihood of future purchases.
The best way to get a clear picture of your audience is to create an ideal customer profile. This process involves imagining your target audience as an individual – the one person who would most benefit from your core offer. Get to know their likes and dislikes, problems, and passions. This description will be a valuable tool when developing all of the offers in your funnel.
One low-ticket offer isn’t going to completely transform the customer’s life, but it should offer a “quick win” and a concrete improvement, no matter how small.
Creating Your Low-Ticket Offer Content
It’s not necessary to invest a lot of money into the production of a low-ticket offer. But what it can cost you is time and energy. Content creation can easily become a burden and a drain on your resources.
Since the key to generating income with a low-priced product is to cut overhead, look for shortcuts to content creation. A few ideas include:
- Creating a smaller version of a bigger product. Extract a section of your core offer and transform it into a low-ticket item.
- Offering a bundle of products. You can take several small pieces of existing content and put them together into a high-value bundle.
- Providing more content to help with your lead magnet. Make a resource guide, template, or tool that the customer can use to get more out of the free lead magnet they received from you.
- Repurposing existing content. Take content you’ve already created and alter it in some way, so it offers unique value.
The Right Timing for Your Low-Ticket Offer
The standard practice is to present prospects with a low-ticket offer at the beginning of the sales funnel, so you can start qualifying leads right away. But sometimes, it may be beneficial to engage with the prospect a bit more before pitching paid products. Think about your ideal customer and what they would prefer. For some people, and particular types of products, a low-ticket offer may be more appropriate later in the funnel.
Or, conversely, you can offer a low-ticket item as a lead magnet, at the front of your funnel. To do this, you would create a dedicated landing page and drive traffic to it. Once they purchase it, customers are added to your email list, where you can then start communicating with them.
There is no perfect place or time to present your low-ticket offer. Map out the customer journey through your sales funnel and experiment to see what works best for your target audience.
Monitor Your Results and Make It Perfect
Track your results, check conversions, and then make the necessary adjustments. It will take some trial and error to perfect your low-ticket offer strategy, but once you do, it will be worth the effort.
Are you ready to learn, step-by-step, how to create a low-ticket offer that will earn you more and qualify prospects for your core offer?
Tuesday, 31 May 2022
You’ve come up with a winning business idea and you’re ready to get to work building your startup. But before you put in the work to make it a reality, there’s one crucial step that will save you a great deal of headache. You need to start with market validation.
What Is Market Validation?
Market validation means finding out whether there’s demand in the market for your business idea. It tells you how likely it is that your business will be profitable in a reasonable amount of time. If you find that it’s not a potentially profitable idea, you can abandon it or refine it so that it is.
Validation is important because you can’t tell all by yourself whether an idea is viable. You need objective data from your market, not just assumptions. This step in the process saves you time and trouble because it prevents you from launching a business that’s not going to take off.
Check out the Competition
A good way to get started is to see if your idea already exists and is out there making money. Get online and search. See if your competitor has an audience and if they’re selling. If so, this is a profitable idea.
You just have to put your own spin on it. If you find that it’s taken, this doesn’t mean you can’t launch a similar business. In fact, it could tell you it’s a good idea.
If you find that many businesses are out there using your idea, you might want to refine it. This could mean the market is already saturated. You’ll face tough competition unless you can find a good way to differentiate yourself.
Does Your Business Offering Solve a Problem?
Another way to assess your idea’s viability is to consider it in terms of problem and solution. The best business offerings solve a problem for their customers. What issues and challenges do your customers face? Does your product or service help to solve them?
Research your target audience. Follow them on social media, join groups where they’re members, and look for questions they’re asking.
Use Web Analytics
You can gain a great deal of insight by looking at web analytics. Start by using a free keyword tool to investigate search terms. Enter terms related to your business idea and look at search volume. If people are looking for these keyword terms, it means they’re looking for what you’re offering.
This is also a great way to refine your idea. Keyword search tools will show you other high-volume words and phrases. You can discover what people are searching for.
There are programs that analyze social media behavior as well. Don’t forget also to look at Amazon and affiliate network programs and see what products are selling.
Reach out to Your Audience
You can get great feedback on your idea by reaching out to your audience and asking them directly if they’re buying what you’re offering. You can start with friends, family members, colleagues, and employees. Reach out to social media followers, email list subscribers, members of your online groups, or any other access you have to your target audience.
Ask them whether they’re interested in your idea. While you’re talking to them, see what problems they’re facing. Find out what products they currently use and what faults they have. You can also ask how much they’d pay for a service like yours.
Validation Is Just the Beginning
Remember that market validation is no guarantee of success. It just tells you that there’s a market out there for what you’re offering. If you take the time to validate, your idea is more likely to earn in the short term. Now, your idea’s ready to launch.
Ready to offer an online course? The first major challenge is to come up with a topic. It’s the most important decision you’ll make, so you really need something good. How do you come up with unique ideas for courses people will love to take? Here are 6 ideas for finding unique topics.
Frequently Asked Questions
What questions do people often ask you? What questions are people asking online? You can look at Q&A sites like Quora or social media and other online forums.
Another idea is to check a similar company or site in your niche and see what questions are on their FAQ. If you can create a course that answers a question on everybody’s mind, you’ll have a great topic that people are interested in.
Identify Your Strengths
If you offer an online course in a topic where you’re truly an expert, it’s guaranteed to offer great value to your audience. Brainstorm a list of your greatest strengths.
You can often say off the top of your head what you’re good at. You can also analyze your work history to see where you have the most experience. But the best way to find out is to reach out to people in your network and ask them. They know you well and can tell you objectively what you’re best at.
Channel Your Inner Nostradamus
Get clairvoyant and try to predict what’s coming in the future. It takes a few months to organize and promote an online course. If you can choose a topic that’s going to be trending in the coming months when you’re live, or in the months after that, you’ll really have a great topic on your hands.
The good news is that you don’t need to be psychic. You can find out about future trends through market research. Follow industry publications related to your niche. Use tools like Google Trends. Monitor the competition and see what they’re talking about. You can also hone your psychic abilities by knowing past trends and looking for patterns.
Look in Unexpected Places
Sometimes a great idea comes from somewhere else, not related at all to your business or niche. For example, you might turn on the TV and get a great idea from a news story. Something that comes along your Facebook feed might offer inspiration. Think back on a conversation you recently had with a friend.
Get into the mode of always looking for ideas and take notes on your phone whenever something strikes you.
Find Gaps in the Market
For a unique idea, look for gaps in the market. Look at courses being offered in your niche. You’ll see a few topics being covered by many businesses. Try to find a sub-topic within your niche that’s not being covered and you can make this the topic for your online course.
The great advantage here is that you’ll be the only one offering this topic. It may not be a big seller, but if there’s interest, you’ll dominate.
People often won’t tell you honestly what they’re interested in even if you conduct surveys and ask them directly. But their actions don’t lie. This is why it’s good to look at analytics. Analytics show you your audience’s behavior.
Look at website and blog analytics. Run a newsletter and see which links your subscribers click or messages they open and engage with. Analyze reactions to your social media posts. Look for patterns and you’ll discover your audience’s real interests.
Once you find one of the above ideas that works well for you, document it and refer to it whenever you need new ideas. Also, start an ideas list that you can carry around with you on your phone or in your pocket. Any time inspiration strikes, write it down. You never know when you might hit upon a profitable idea for your online course.
Monday, 23 May 2022
Do you work as an internet marketer? Whether you are a marketer for hire or if you work only on your own websites, you will likely turn to article directories. Article directories, like EzineArticles.com, are a great way to generate traffic to a product, service, or website. To get full use of article directories, you must also rely time management.
Article directories are large websites where articles are shared. These articles are written by internet users and uploaded for free. It is not uncommon for large article directories to carry hundreds of thousands of articles. Many use article directories for fun or to share an opinion, but they are a good internet marketing tool.
As an internet marketer, you can benefit from submitting content to article directories. They help to generate traffic. To get started write or hire a freelance writer to compose an article for you. This article should be related to what you are marketing. Do you want to increase page views for a dog grooming website? If so, write articles on the subject.
When submitting articles to directories, you will find a link or resource box. Many authors write a summary of their career or their interests. You can use this to generate traffic for a website or even a blog. Create a catchy phrase such as “Click here for more dog grooming tips.” By making your links clickable, interested readers will click.
Not only do article directories generate links at the end of an article, but they do so through distribution. Many directories make your articles available for use. This means your work may appear on other websites. Yes, this may be a big turn off at first, but all links and resource boxes must stay intact. This means that your link will still be present and clickable. In a way, this results in marketing without extra steps on your part.
When submitting articles to article directories, some content will do better than others. As previously stated, compose articles that are inline with the website, product, or service you intend to market. These articles should useful to read, not outright advertisements, and contain relevant keyword phrases. Most importantly, always include a link.
So, where does time management come in?
Submitting content to article directories with links is not the only internet marketing method. In fact, it is not the only step you should take. There are many other ways to market a website, product, or service online and you should do so. For that reason, divide your time wisely. One day you can submit an article to an article directory, the next you can host a contest on your website, then buy advertisements, and so forth.
Article directories are a great way to generate interest and clicks, but you will typically see short bursts of traffic. This is because article directories like to focus their attention on newer articles. These are articles that will appear on the front page of a website or high in search rankings. For that reason, you want to spread your time and your content out evenly, meaning you have to manage your time.
So, what is the best way to manage your time when using article directories as an internet marketing tactic?
It is best to submit articles on a weekly basis. For example, submit one article one week, two the next week, and then follow with one more. This will keep new fresh content with your website links appearing and on the front page or at the top of search results. Although you want to submit articles on a weekly basis, you can write them all at once and save until ready for submission.
By combining time management and article directories together, you will find one great internet marketing tactic. By submitting weekly content, as opposed to all at once, you will get new readers and hopefully more page views and sales.
Tuesday, 3 May 2022
Want to be a digital marketer and lead the lifestyle that you’ve always dreamed of? Then you need to change the way you approach it. It’s time to stop thinking about making money fast and instead, time to think about having fun making money. And also enjoying the money when you have it.
There are several resources that can help you to achieve that, so to continue your education, seek out these books!
The E-Myth Revisited
The problem with many entrepreneurs is that they start their businesses with a completely false notion of what life will be like once they do. They set out thinking they will live the ‘American Dream’ and start making lots of money from a single idea.
Reality doesn’t quite work that way. And if you really want to be successful, then you need to realize this going in. This book will help you to understand rules that apply to any small business.
The Four Hour Workweek
This book by Tim Ferriss is one of the absolute classics when it comes to working online and managing your work-life balance. This is one of the books I recommend to anyone starting out online and it’s an incredible wake-up call for many who have ended up stuck in jobs they don’t love. It’s about lifestyle design: about working to live and not living to work. It also contains tons of practical tips.
The Personal MBA
This book by Josh Kaufman aims to teach an entire MBA course in a single volume. Okay, so that’s a pretty ambitious concept but the end result is undoubtedly impressive and it’s something that everyone should take a look at.
How to Save An Hour Every Day
This book was written with a single goal: to help entrepreneurs and other folk to save more time. Saving time is crucial for a digital marketer as it will give you more time to work toward your goals and more time to enjoy outside of work.
Smart Passive Income
Smart Passive Income is a website from Pat Flynn that tells people how to make businesses that will be self-sustaining and provide passive income. Pat is a very friendly and likeable guy and the site provides real-world tips and candid insights into his own business. Highly recommended.
If you’re someone who struggles with stress and managing your work/life balance, then getting an app like Headspace is highly recommended. This is a meditation app that will teach you the basics of mindfulness and help you to find moments of calm and to practice mental discipline. It’s game changing.
This is a forum for digital marketers to discuss their business. It’s a great place to find business partners, writing and web design services and more. What’s more is that it’s a great place to just chat with likeminded individuals and make genuine connections.
For those that work on the move Nomad List is a fantastic place to meet people and find business partners.
Sunday, 1 May 2022
There are many reasons that you may have been attracted to the idea of working online. For many, the allure of being completely free to work when and how they please will be enough. For others, it comes down to the feeling of satisfaction that comes from financial independence.
But for some, it’s the allure of being highly successful. For some, it’s the appeal of being successful, accomplished, powerful and wealthy – of being able to live that hedonistic lifestyle of travel, partying and womanizing/manizing (?).
In other words, some of us just want to be highly successful in the traditional sense and to get the feeling of reward and power that comes from that success. Internet marketing makes this possible because it gives us a way to earn money that isn’t ‘limited’ by conventional career trajectories.
You have the prestige that comes from being an entrepreneur, and you have the theoretical ability to learn limitless money. You just need a good idea, a little business savvy and the dedication to put in the work. Do all that and you can quickly become highly successful.
You can rub shoulders with bankers, lawyers and other highly successful individuals, enjoying tailored suits and lavish parties – all without putting in the time at the bottom of the heap.
But there’s a problem and that is the fact that many of us don’t know how to live this lifestyle. Many of us want that successful lifestyle but we miss the vital steps. Many of us end up simply working our behinds off at home, not remembering to brush our hair or do our teeth, and then looking completely dishevelled whenever we do leave the house.
Working alone is not highly conducive to presenting ourselves will and what many people don’t appreciate is that running a business is a lot of hard work. Without a boss to motivate you, you can end up falling behind quickly. And then you end up making up for it in the evenings, or by diving straight into work without getting ready for the day first. This is especially true if you are so driven by being ‘successful’ or wealthy. Kind of ironic!
The solution is actually to make sure you leave space in your day for looking after yourself and investing in your look. We all know the saying: dress for the job you want. This is just as true when you work for yourself because dressing well will make you feel more successful and effective.
But knowing that and actually acting on it are two very different things. If you want to spend time on yourself, then you need to ensure you give yourself that time – and more importantly that you give yourself that energy. That means clocking off at a set time and dedicating some hours in the day to getting dressed and ready.
Develop a morning routine. This will make it easier to ensure you get dressed and ready the same time every day and will ensure you start your day with the right enthusiasm, mood and footing.
Lots of articles have been written about the kind of person who becomes a blogger or an SEO, and the ways that you can make yourself better at blogging or running a website. What is less often discussed however, is how working online can actually change who you are as a person and influence your personal development. There are many ways that this can happen and a number of common effects that blogging can have on your personality and your attitudes. Read on to meet the person you might become...
How Jobs Impact On Us
I used to proudly claim that I hadn't changed, because I became a blogger and never bowed down to the man. I have no colleagues as a blogger meaning that there was no one for me to become ‘more alike’, but this in itself can have an effect on you. And likewise, working from home and earning passive income has probably had some impact on me too. Blogging/optimizing changes you just like any other job, only it changes you differently. Once I was self-aware enough to recognize this, I set about finding out what had changed about me. Here's what I came up with...
I would say that compared to my other friends, I am more carefree and less restricted. While my friends have to work 9-5 jobs and get very stressed if they stay out too late one night, I can remain flexible and free to work when I choose and where I choose. If I'm honest, this has also led me to somewhat resent those people who aren't free to hang out because they have work the next day. I guess it's fair to say that I've become somewhat detached from the 'real world' and regular routine.
Writing online regularly has also made me somewhat opinionated. Sure, I'm opinionated in my views on employment (and self-employment), but I've also become very used to expressing myself a lot online and sharing my opinion. This undoubtedly crosses over into my daily life, as I tend to wax lyrical about pretty much any subject that I get the opportunity to talk about.
Independence and Confidence
You also get a lot of confidence from working online. Once you’ve made money yourself – completely yourself – you realize you’re capable of anything. This helps you to feel more successful and generally means you get used to ‘being the boss’.
And with that comes increased independence too. You don’t rely on anyone, and you have countless projects to pass the time when you are alone.
An Unusual View of Money
In some ways, being an online entrepreneur has made me stricter with my money. The money I've earned has been entirely down to my own effort and is a reflection of my success, so I feel more personally affronted when I spend it. On the other hand, though, I also think of money now very much in terms of overheads and profits. Spending a little money on a friend is just another 'overhead' and I can earn it back by working a little extra hard for a while.
These are just some of the ways you change when you become a blogger or a digital marketer. Of course, the precise changes partly depend on who you are to begin with. Either way, expect to grow and change and to get more from the experience than you necessarily bargain for…
Being a 'power user' is a term that sounds much cooler than it is. Actually of course this just means being able to 'work even quicker on the computer' which when you think about it isn't something you'd probably have bragged about back in the playground.
Nevertheless, being a power user means that you can get more done, be more efficient and ultimately earn more and create more in a shorter timeframe - which is pretty cool.
If you’re a digital marketer, then this is especially important. So read on and learn these power user tips that can help you work faster and smarter.
Use Google Keep
Google Keep is a web app that Google designed with similar note-taking features to Evernote but a less steep learning curve. The concept is great - allowing you to quickly take a note in your browser then access it from your phone, and in practice it really is very convenient for accessing your ideas and photos from wherever you are in an intuitive, minimal and quick way.
Use Your Bookmarks
If you aren't using your bookmarks properly then you are missing out as they can help you to work a lot more quickly online. Bookmarks can let you navigate instantly to the pages you use regularly, and that can include your work e-mail or the collaborative site you use at work. If you want to prevent yourself from procrastinating so much in the morning, then just make the page you need for work your homepage - that way this will be the first thing you see, and you won't be tempted to browse Facebook before getting down to it.
Better yet, consider using the Google Chrome app ‘join’ which can be used to send tabs, bookmarks and more directly from a phone to a PC and back again.
Get a Headset
Having a headset for your computer can liberate your hands while you're talking on the phone or taking notes, and this can be incredibly useful for multitasking. Use a headset and you can chat to clients while answering e-mails, or dictate notes with voice recognition software.
Learn Keyboard Shortcuts
Learning keyboard shortcuts can save you a great deal of time when it comes to getting through large workloads. A few taps of your keys and you can have opened new documents replaced elements and saved and once you get used to doing this it will become almost like breathing.
Have Multiple Monitors
Working with multiple monitors is something that almost every power-user swears by. This way you have more screen real estate for running multiple applications and you won't find your workspace so crowded. If you don't have space for two monitors, then bear in mind you can use a television or even an Android tablet as your second screen (the latter of which will probably also impress colleagues).
Another option is to get an ultrawide monitor, and studies suggest that this can increase your productivity by as much as 30%.
Organize Your Folders
If you want to work as quickly and efficiently as possible then it pays to think ahead and to set everything up to be easy. One way to do this is to organize your folders so that everything you need is right at the top and in a logical place where you can find it quickly.
A digital nomad is someone who works entirely online in order to be able to travel freely wherever they want. A digital nomad will normally be found wearing just a single backpack with a small laptop or hybrid slate computer slipped in, and will spend their time moving from WiFi-providing café to WiFi-providing café in all kinds of sunny countries.
The idea is that they get to travel and see the world, while being able to easily fund their movements and not have to worry about getting into major debt. Sounds ideal right?
Well for the right person it is. As long as you can bear to be away from your creature comforts and you don't need the social stimulation that comes from working in an office, then you can use this as a way to live the kind of life that most people only dream of.
But how do you go about making that leap? Going from an office worker to a digital nomad? Here's the process in a simple step-by-step form.
Speak to Your Loved Ones
What stops most people becoming a digital nomad is not their jobs really, but rather their relationships. If you're in a romantic partnership now, then you'll need to talk seriously with your partner about the prospect of you travelling the world. Hopefully they will be supportive and recognize it as something you need to do. If not? Then you'll have to decide what's most important to you.
Speak to Your Employer
Before you give up your job, you should first ask if there's any way you can set up a remote-work arrangement. Explain your ambition and your manager may help you to make it a reality with no career-change necessary. If not, you'll need to try another tact…
The next thing to do is to start earning some cash off of your own back online. Do this by writing articles for webmasters, by creating web designs or even by providing proof reading services. You can advertise these skills on a webmaster forum or a site like ODesk or even Fiverr. The aim is to start generating just a little work so that you can start to gain confidence and 'wean' yourself off of your 'main job'. Once you're earning enough to be confident you can quit – remember you don't need that much money to do this.
Better yet, consider becoming an internet marketer. By selling affiliate products, PLR products or your own digital products, you can earn money even while you sleep. Or how about becoming a travel blogger and that way turning travel into a financial asset rather than a burden?
Speak to Your Mum and Dad
You will need a lot of money if you want to pay rent and travel the world at the same time, but if you are willing to throw out a lot of your things and get your Mum to look after the rest then you can free yourself of this financial burden. You might have friends who can do this, but Mum is your best bet seeing as it’s a rather big ask. Otherwise consider storage, but make sure you'll have somewhere to stay when you get back. In general, you’re probably going to have to cut back a little on your possessions!
If you work online, then you have the freedom to be physically located anywhere in the world and to still earn an income. This is an amazing freedom that so few people are afforded, and it’s one of the top reasons that many of us are attracted to the notion of working online in the first place.
It’s a minor tragedy then, that so many people who manage to make their income online, will not take full advantage of this. So many people who work online equate this to working ‘from home’ in a very literal sense. That means working out of a home office, or working in bed. Sure, this has its appeal too, but it’s not exactly taking full advantage of this untethered way of working.
You can go anywhere if you work online. So where should you go?
Of course, the natural conclusion is that working online should mean working abroad. That way, you can see more of the world, experience other cultures and truly live a kind of life that wouldn’t be possible any other way.
I have done this a fair bit myself. One of my favorite memories was finding a friend who also worked online and travelling to Croatia. There we explored and saw the sites during the day (and had some great adventures!) but in the evenings we would work in cafes and bars.
Sure, many people would rather be out partying during the evening, but my friend and I are introverts. And we love what we do. So, the idea of being able to sip a beer and watch the world go by, immersed in the atmosphere of the nightlife… it was incredible. One evening in particular, we worked in a bar listening to some Euro music while watching rain hit the cobbled streets outside and watching people pass by on their holidays. It was a great feeling and really made us grateful that we had the opportunity to work this way. On another occasion we hired a small log cabin from AirBnB in the mountains of Switzerland. There we worked while sipping tea and enjoying a view of the mountains from our wooden balcony.
For the Non-Digital Nomads
I’d like to point out at this junction that I am not a digital nomad. That is to say that I do come home in between trips and you can do the same. You don’t have to give up all your creature comforts or your relationships in order to enjoy travelling as you work. Working online means you can just travel more.
And even in your local area, there are no doubt more exotic and exciting places you can work. Anywhere with an internet connection where you won’t get kicked out can make a great place to get work done.
Working in a coffee shop is the most popular and sensible option. As long as you spend a little on coffee, you should be able to stay there as long as you like and most will have free wifi and power. Plus, you can enjoy people watching and listening to the background chatter, all while avoiding the many distractions and temptations that come from working at home. Libraries are great too!