Sunday, 12 June 2022
Tuesday, 3 May 2022
Want to be a digital marketer and lead the lifestyle that you’ve always dreamed of? Then you need to change the way you approach it. It’s time to stop thinking about making money fast and instead, time to think about having fun making money. And also enjoying the money when you have it.
There are several resources that can help you to achieve that, so to continue your education, seek out these books!
The E-Myth Revisited
The problem with many entrepreneurs is that they start their businesses with a completely false notion of what life will be like once they do. They set out thinking they will live the ‘American Dream’ and start making lots of money from a single idea.
Reality doesn’t quite work that way. And if you really want to be successful, then you need to realize this going in. This book will help you to understand rules that apply to any small business.
The Four Hour Workweek
This book by Tim Ferriss is one of the absolute classics when it comes to working online and managing your work-life balance. This is one of the books I recommend to anyone starting out online and it’s an incredible wake-up call for many who have ended up stuck in jobs they don’t love. It’s about lifestyle design: about working to live and not living to work. It also contains tons of practical tips.
The Personal MBA
This book by Josh Kaufman aims to teach an entire MBA course in a single volume. Okay, so that’s a pretty ambitious concept but the end result is undoubtedly impressive and it’s something that everyone should take a look at.
How to Save An Hour Every Day
This book was written with a single goal: to help entrepreneurs and other folk to save more time. Saving time is crucial for a digital marketer as it will give you more time to work toward your goals and more time to enjoy outside of work.
Smart Passive Income
Smart Passive Income is a website from Pat Flynn that tells people how to make businesses that will be self-sustaining and provide passive income. Pat is a very friendly and likeable guy and the site provides real-world tips and candid insights into his own business. Highly recommended.
If you’re someone who struggles with stress and managing your work/life balance, then getting an app like Headspace is highly recommended. This is a meditation app that will teach you the basics of mindfulness and help you to find moments of calm and to practice mental discipline. It’s game changing.
This is a forum for digital marketers to discuss their business. It’s a great place to find business partners, writing and web design services and more. What’s more is that it’s a great place to just chat with likeminded individuals and make genuine connections.
For those that work on the move Nomad List is a fantastic place to meet people and find business partners.
Sunday, 1 May 2022
Lots of articles have been written about the kind of person who becomes a blogger or an SEO, and the ways that you can make yourself better at blogging or running a website. What is less often discussed however, is how working online can actually change who you are as a person and influence your personal development. There are many ways that this can happen and a number of common effects that blogging can have on your personality and your attitudes. Read on to meet the person you might become...
How Jobs Impact On Us
I used to proudly claim that I hadn't changed, because I became a blogger and never bowed down to the man. I have no colleagues as a blogger meaning that there was no one for me to become ‘more alike’, but this in itself can have an effect on you. And likewise, working from home and earning passive income has probably had some impact on me too. Blogging/optimizing changes you just like any other job, only it changes you differently. Once I was self-aware enough to recognize this, I set about finding out what had changed about me. Here's what I came up with...
I would say that compared to my other friends, I am more carefree and less restricted. While my friends have to work 9-5 jobs and get very stressed if they stay out too late one night, I can remain flexible and free to work when I choose and where I choose. If I'm honest, this has also led me to somewhat resent those people who aren't free to hang out because they have work the next day. I guess it's fair to say that I've become somewhat detached from the 'real world' and regular routine.
Writing online regularly has also made me somewhat opinionated. Sure, I'm opinionated in my views on employment (and self-employment), but I've also become very used to expressing myself a lot online and sharing my opinion. This undoubtedly crosses over into my daily life, as I tend to wax lyrical about pretty much any subject that I get the opportunity to talk about.
Independence and Confidence
You also get a lot of confidence from working online. Once you’ve made money yourself – completely yourself – you realize you’re capable of anything. This helps you to feel more successful and generally means you get used to ‘being the boss’.
And with that comes increased independence too. You don’t rely on anyone, and you have countless projects to pass the time when you are alone.
An Unusual View of Money
In some ways, being an online entrepreneur has made me stricter with my money. The money I've earned has been entirely down to my own effort and is a reflection of my success, so I feel more personally affronted when I spend it. On the other hand, though, I also think of money now very much in terms of overheads and profits. Spending a little money on a friend is just another 'overhead' and I can earn it back by working a little extra hard for a while.
These are just some of the ways you change when you become a blogger or a digital marketer. Of course, the precise changes partly depend on who you are to begin with. Either way, expect to grow and change and to get more from the experience than you necessarily bargain for…
Being a 'power user' is a term that sounds much cooler than it is. Actually of course this just means being able to 'work even quicker on the computer' which when you think about it isn't something you'd probably have bragged about back in the playground.
Nevertheless, being a power user means that you can get more done, be more efficient and ultimately earn more and create more in a shorter timeframe - which is pretty cool.
If you’re a digital marketer, then this is especially important. So read on and learn these power user tips that can help you work faster and smarter.
Use Google Keep
Google Keep is a web app that Google designed with similar note-taking features to Evernote but a less steep learning curve. The concept is great - allowing you to quickly take a note in your browser then access it from your phone, and in practice it really is very convenient for accessing your ideas and photos from wherever you are in an intuitive, minimal and quick way.
Use Your Bookmarks
If you aren't using your bookmarks properly then you are missing out as they can help you to work a lot more quickly online. Bookmarks can let you navigate instantly to the pages you use regularly, and that can include your work e-mail or the collaborative site you use at work. If you want to prevent yourself from procrastinating so much in the morning, then just make the page you need for work your homepage - that way this will be the first thing you see, and you won't be tempted to browse Facebook before getting down to it.
Better yet, consider using the Google Chrome app ‘join’ which can be used to send tabs, bookmarks and more directly from a phone to a PC and back again.
Get a Headset
Having a headset for your computer can liberate your hands while you're talking on the phone or taking notes, and this can be incredibly useful for multitasking. Use a headset and you can chat to clients while answering e-mails, or dictate notes with voice recognition software.
Learn Keyboard Shortcuts
Learning keyboard shortcuts can save you a great deal of time when it comes to getting through large workloads. A few taps of your keys and you can have opened new documents replaced elements and saved and once you get used to doing this it will become almost like breathing.
Have Multiple Monitors
Working with multiple monitors is something that almost every power-user swears by. This way you have more screen real estate for running multiple applications and you won't find your workspace so crowded. If you don't have space for two monitors, then bear in mind you can use a television or even an Android tablet as your second screen (the latter of which will probably also impress colleagues).
Another option is to get an ultrawide monitor, and studies suggest that this can increase your productivity by as much as 30%.
Organize Your Folders
If you want to work as quickly and efficiently as possible then it pays to think ahead and to set everything up to be easy. One way to do this is to organize your folders so that everything you need is right at the top and in a logical place where you can find it quickly.
If you work online, then you have the freedom to be physically located anywhere in the world and to still earn an income. This is an amazing freedom that so few people are afforded, and it’s one of the top reasons that many of us are attracted to the notion of working online in the first place.
It’s a minor tragedy then, that so many people who manage to make their income online, will not take full advantage of this. So many people who work online equate this to working ‘from home’ in a very literal sense. That means working out of a home office, or working in bed. Sure, this has its appeal too, but it’s not exactly taking full advantage of this untethered way of working.
You can go anywhere if you work online. So where should you go?
Of course, the natural conclusion is that working online should mean working abroad. That way, you can see more of the world, experience other cultures and truly live a kind of life that wouldn’t be possible any other way.
I have done this a fair bit myself. One of my favorite memories was finding a friend who also worked online and travelling to Croatia. There we explored and saw the sites during the day (and had some great adventures!) but in the evenings we would work in cafes and bars.
Sure, many people would rather be out partying during the evening, but my friend and I are introverts. And we love what we do. So, the idea of being able to sip a beer and watch the world go by, immersed in the atmosphere of the nightlife… it was incredible. One evening in particular, we worked in a bar listening to some Euro music while watching rain hit the cobbled streets outside and watching people pass by on their holidays. It was a great feeling and really made us grateful that we had the opportunity to work this way. On another occasion we hired a small log cabin from AirBnB in the mountains of Switzerland. There we worked while sipping tea and enjoying a view of the mountains from our wooden balcony.
For the Non-Digital Nomads
I’d like to point out at this junction that I am not a digital nomad. That is to say that I do come home in between trips and you can do the same. You don’t have to give up all your creature comforts or your relationships in order to enjoy travelling as you work. Working online means you can just travel more.
And even in your local area, there are no doubt more exotic and exciting places you can work. Anywhere with an internet connection where you won’t get kicked out can make a great place to get work done.
Working in a coffee shop is the most popular and sensible option. As long as you spend a little on coffee, you should be able to stay there as long as you like and most will have free wifi and power. Plus, you can enjoy people watching and listening to the background chatter, all while avoiding the many distractions and temptations that come from working at home. Libraries are great too!
Are you interested in working online? Thinking of becoming a full-time entrepreneur? Then what you need to realize is that your lifestyle is going to change in some big ways. Simple things like no longer having an office and no longer having colleagues will make a huge difference to the way that you spend your days and your workflow.
And with those changes will come new requirements for your tech. In order to get the most work done, you will need specific hardware to help you get there. You will no longer be able to rely on an office desk being there every morning when you get into work. So what tech should you invest in? Here are some important and useful considerations.
Firstly, you will likely want a powerful computer for handling some of the more demanding parts of your work. If all you do is basic SEO, then you can get by with something simple, but if you intend on doing any video editing etc., then you’ll need something with some more impressive specifications.
Getting a laptop is also a good idea, because that way you’ll be able to work from anywhere. The only problem is that getting a computer that is at once highly powerful and highly mobile is not so easily done.
Good options include: the Surface Pro, the Macbook, the Surface Book, the Razer Blade and the Dell XPS 13 and 15. My pick of the bunch has to be the XPS 15. This device comes with a Kaby Lake i7 processor, a GTX 1050 GPU, a 512TB SSD harddrive and 16 GB of RAM and is considerably less expensive than a Macbook.
A More Mobile Device
Something I highly recommend to any digital entrepreneur though, is that they also invest in an even more mobile device to work on. One of the great things about working online is having the freedom to be able to work from anywhere. Use something like the GPD pocket – a tiny 7” laptop – and you can slip it in your pocket when you’re done. Another option is to get a folding keyboard for your phone, such as the Microsoft Universal Folding Keyboard.
A Great Phone
You’ll find that you can also actually end up doing an awful lot of work on your phone. Whether you’re chatting with clients and business partners over Slack, or you’re managing your content via the WordPress app – there’s a surprising amount of work that can be done from a phone these days. Invest in a good one and consider the requirements of a power user: such as a large battery, lots of screen real estate for multitasking etc.
You’ll also need the right bag for carrying your stuff around. If you’re going to stay productive, then you’ll need to be able to carry a lot with you and you’ll need to have all of this to hand when you need it.
Some things to keep in your bag should include:
· Powerbank for getting extra charge
· Portable harddrive for extra storage
· Noise cancelling headphones for working on planes and trains
Labels are important. Most important are the ones that we give ourselves. How you define yourself will color the way you see yourself, and this in turn is going to influence the way that you interact with others, your happiness, your confidence and much more about you.
This is particularly true for people like internet marketers. If you’re someone who works online, then you will work a job that isn’t easily defined and that many people won’t really understand. What is it you do again? How do you make money without leaving the house??
And it also changes the way you feel about the work you do and the work that you will end up pursuing. I recommend considering shifting the way you describe yourself from ‘internet marketer’ to ‘content creator’. And here is why…
The Same Thing Really…
You might be wondering how you can just go ahead and change your label if you’re still doing the same job. Isn’t a content creator something entirely different from a digital marketer?
Well, not really!
These days, content marketing is the most effective option for any brand wanting to increase its visibility and status online. Content marketing is necessary for SEO (because SEO is predicated on having content for Google to crawl) and it is synonymous with social media marketing (because one of the most important aspects of social media marketing is sharing content through your various channels).
And if you’re a content marketer who creates articles and videos for a blog, then chances are that you have the precise same goals as the marketers: getting your content seen.
The only difference is that a content marketer is someone who puts the ends first, whereas the content creator puts the quality content first. They put the value first. The content creator builds a brand and then promotes that brand with great multimedia content. The marketer on the other hand looks at the market and asks how they can make money…
Why the Content Creator is the Better Outlook
But the content creator – ironically – actually often makes more money. That’s because they have a brand they believe in and they are putting more work into their content.
Both these things are not lost on readers who will end up wanting to spend more money as a result. And thanks to Google’s more recent changes, they’re not lost on the search algorithms either…
Then there’s the fact that content creators are happier. Why? Because they are working on something they love. Success doesn’t come online quite as quickly as some marketers will have you believe. It takes a lot of time and even more work. If you’re going to avoid letting this crush you and make you miserable, then you better ensure that you are doing it for the love and not because you have to!
Think about all the most wealthy and famous people online. How did they get there? From pedalling ‘make money’ ebooks? Or by creating an amazing YouTube channel and sharing a vibrant personality and talent for writing and production?
Wednesday, 27 April 2022
Shooting a video can be a great way to show your creativity and make something that will really capture the attention of the audience. Before you can complete that video though, you need to make sure that you choose an editing software that is simple to use and has a lot of power.
As you begin your research, you are going to find lots of options available. But which one will provide you with the captivating videos that you would like? The three best editing tools you can use for captivating videos include:
Adobe Premiere Pro
The Adobe Premiere Pro is a great option for even the most demanding users out there. It has a professional-level video editing program that can turn even a simple video into a masterpiece. There are a lot of things to love when you choose this one including:
1. An interface that is clear and flexible.
2. Lots of tools for organizing
3. Responsive speed
4. Unlimited angles for your camera
5. A great stabilization tool so things do not bounce around.
This is a great option for those who have some experience with creating videos and editing. If you are new to the game, this one may be a little bit advanced to use.
Apple Final Cut Pro
Apple has some great video editing software that you can use, and the Final Cut Pro is one that you should choose. It brings a lot of power to the game and has a lot of AI powered tools to help make video editing a bit easier. Some of the benefits for this one includes:
1. A magnetic trackless timeline
2. Fast performance
3. Can support more than one camera
4. Lots of organizational tools for you to get the work done.
This one does lack a bit with the stabilization compared to the other options, which may make the videos wobbly and shaky.
This is a great video editing tool that has a fast and full-featured library that can offer the technology you need, even when you are not a professional in the field. Some of the benefits of this editing choice includes:
1. Fast rendering and a clear interface
2. Multi-cam editing
3. Allows for 3D and 4K capability
4. Motion tracking
5. Lots of effects
The biggest problem with this one is that it is going to have so many options that the interface will feel a bit overwhelming. The weak color matching leaves much to desire as well.
Choosing one of these great options will ensure that you are able to get the right videos created that look the way you want.
Wednesday, 20 April 2022
Creating videos is a time-consuming process so you want to ensure that every one of your videos is great. In this article, we will reveal 3 very effective tactics that you can use to get the best results from all of your videos.
1. Use Storytelling in your Videos
People really enjoy stories so you can use this to your advantage with your videos. A lot of video marketers make their videos too salesy. They try to aggressively push their products and services on to the viewers who do not appreciate this. Nobody wants to watch a video where they are going to be sold to.
The very best videos always add value. They provide good information and advice that the viewer can use to improve their life. Just creating ads for your products and services is not going to have the desired effect.
With every one of your videos, you want to stir up strong emotions in your viewers. The best way to achieve this is to use storytelling. Tell your viewers the story behind the creation of your products and services. A story that explains how a product changed your life will have a good effect on your viewers.
Plan out your videos to include good stories. If you have proof that your products and services work (which you should always have) then weave this into your story. When you tell your story, make sure that you emphasize the benefits to the viewer of using your products and services to achieve their goals.
Your aim is always to make a good connection with your viewers. Tell stories about your business, yourself and your products and services. Explain how you got involved in your business and why you decided to create your products and services.
2. Make a Good First Impression
These days, people have very short attention spans so you need to make the first 10 seconds of your video really count. This is a very short amount of time for you to make an impact but you must focus on this.
Bear in mind that your viewers have a lot of choice. If they are not impressed with the first few seconds of your video then they are likely to go elsewhere. During the first 10 seconds, tell your viewers what your video is about and what they can expect. Do this in a way that will make them want to stick around and watch the rest of your video.
3. Tell your Viewers what you want them to do
One of the biggest mistakes that some video marketers make is expecting their viewers to know what they want them to do. It is very likely that your viewers will not know this so you need to tell them more than once in your videos.
If you want your viewers to click the link in the description and sign up to your email list then tell them this. Of course, you need to put this in a way that they will perceive this to be beneficial to them.
Don’t just add your calls to action (CTA) at the end of your videos. Not everyone is going to watch your videos until the end. Tell them at the start and in the middle if your video is long enough. Make sure to tell them to subscribe and like your video too.