Monday, 3 April 2023
Monday, 27 March 2023
Monday, 30 January 2023
PPC has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium – than television or magazine.
PPC stands for ‘Pay Per Click’. What this means for advertisers is that they are only paying for each click. If their ad isn’t successful and no one clicks on it, then you don’t pay anything at all. That can mean free exposure sometimes! A bidding system comes into play whenever an advert is shown and that means that the cost of each click will depend on the amount of competition – again this is good news because it means that some advertisers will be getting nearly free visitors when there isn’t much competition.
At the same time though, because they can set their own ‘maximum bid’ for each click, this means that advertisers can decide precisely how much they are willing to pay for any new visitor. By keeping this lower than the amount they earn per visitor, they can nearly guarantee they will make a profit from those efforts.
Also, important though is targeting and this is where the differences between the different PPC platforms start to come into effect. Read on and we’ll take a look at the three big choices when it comes to starting a new PPC campaign.
By far the biggest PPC network is Google AdWords. When you pay for adverts on Google AdWords, they will appear on the ‘SERPs’ or the ‘Search Engine Results Pages.’ Thus, you need to start by first choosing a keyword that you want to target. If you are selling hats for example then, you might choose to target the keyword ‘Buy Hats Online’. Of course, it’s important to think carefully about your keywords to ensure they don’t have too much competition.
Google is the biggest search engine means that you’ll gain access to the most visitors – but you’ll also pay the most due to the other advertisers.
Bing Ads is a very similar system but for Bing instead of Google. Bing is of course the big search engine from Microsoft which accounts for 20% of the market share and an additional 10% through Yahoo!. This is not a small amount.
More importantly, Bing has less competition, meaning that you’ll end up paying less. Specifically, you’ll pay 33.5% less, which is again a big deal. Bing also has a lot of powerful tools for targeting the right users.
Finally, Facebook Ads work the same but appear on Facebook based on the information that users give Facebook about them. This can include age, sex, and location but also things like hobbies and interests or even job title!
Another big benefit of Facebook Ads is that you can create more media-rich options that have images or even short videos. Likewise, you have the option to choose ‘CPA’ which means ‘Cost Per Action’, and only charges if someone signs up to your mailing list.
Learn from one of the best Microsoft Ads courses!
What makes a great PPC campaign? What makes the difference between a waste of cash that you never get back and a campaign that you can use to continuously keep growing and scaling your organization?
While there are a lot of factors, you could certainly make the argument that one of the most important of these is the keywords. Your keywords are of course the search terms that you’re going to target. With both Google AdWords and Bing Ads, you’re going to be advertising in such a way that your ads end up showing on search engine results pages for specific searches. You can then choose precisely which searches bring up your adverts and this is going to impact how sees the ads and what difference this makes for your success.
So, the question is: how do you go about picking the right keywords? What is the difference between a good keyword and a bad one?
Let’s take a closer look…
The basic idea behind your keyword choice is that you’re going to try and ensure that the phrase you pick is one that the right people are going to be looking for. Who are the right people? Of course, they’re the ones who are most likely to buy your product.
This is also how Facebook Ads work – it lets you choose the type of person you want to target by looking at the details they fill out such as their age, sex, location, and even hobbies and interests. The difference with a search term is that it is also time-sensitive. In other words, a search term will have a bigger impact on your eventual profits because you are showing ads to someone at the precise time that someone is actually looking for your site.
For example, if you’re trying to sell hats, then your search term would be ‘buy hats online.’ That means you’re not only targeting people who want hats but you’re also targeting people who want hats now.
So, when picking keywords, think about who and when.
One way you can make this a little more precise is to try and avoid certain search terms from showing your ads. This is what is known as a ‘negative keyword’ and a good example of this might be the word ‘free’. You don’t want people to click on your ad if they’re searching for free things, because they won’t be likely to want to buy anything off you – and that means they’re costing you money without earning you anything back.
More important still is to do your research.
That means looking to find out just how often certain keywords get searched for, rather than assuming. For instance, some phrases that might at the first sound popular end up being surprisingly unpopular. This meaning of course that no one ever searches for them and thus they won’t bring any visitors.
Likewise, you also need to research the amount of competition for each keyword and aim for the terms that aren’t saturated!
Learn from one of the best Microsoft Ads courses!
A great internet marketing campaign should be a campaign that is fought on many fronts. That means you need to have your fingers in lots of pies and you need to find lots of ways to reach the widest audience possible.
If you rely on just one method to build your brand and gain customers – whether that be PPC or SEO – then you’re going to end up too reliant on that single source of traffic and you’re going to greatly limit the number of visitors you can appeal to.
This is why it’s important to make sure that Bing fits into your campaign. But it’s also why Bing should only be one part of a much larger and multi-faceted assault. Read on to learn more about the different aspects of internet marketing and how they should all coalesce into one single strategy.
One thing that every business can benefit from these days is a blog. Having a blog allows you to create content on your site and this will then give people a reason to come to your site.
The key to understanding here is that no one likes being sold to. If all your site is, is essentially one big advert, then you’re not giving people any reason to keep visiting. You’re not building loyal fans, trust, or a relationship. If the visitors don’t want to buy then and there, then they will simply leave.
By creating great content, you give people a reason to want to find you and this will gain you regular traffic.
If you can’t capture sales, then capturing emails is the next best thing. This converts cold leads into warm leads and it gives you a huge list of people you can potentially sell to.
Social media has a similar end goal to email marketing. This gives you a way to reach the people who have proclaimed themselves your fans and it allows them to share your content and to help more people find you. It also lets you build a closer relationship with your potential customers.
One part of this is creating lots of great content, which you should already be doing. The other part of this is having lots of inbound links to your site and lots of people sharing what you do. You can encourage this by writing great content and being active on social media. This will help you to reach the top of Google and Bing for different ‘search terms’.
Now let’s talk about PPC. This is a tool you can use to pay to reach the top of the search engines right away for your chosen keywords. That means you need to be making money back from these searches, so normally it will be used as means to send targeted visitors right to your sales page or eCommerce store. You can also use this as a way to ‘test’ the organic keywords to try and rank for with SEO though.
Using Google and Bing makes sure you gain 100% of this audience and it also helps you to avoid direct competition in some cases. Bing is more affordable and has fewer advertisers competing for the same few spots!
Learn from one of the best Microsoft Ads courses!
If you’re going to have a successful PPC campaign, then one of the single most important things to have in mind is your target demographic. In other words, you need to be sure that you’re showing your adverts to the right people to ensure that those viewers are going to convert and become buyers. Otherwise, you’re just wasting your money.
By properly profiling who your buyer is, you can that way create a better advertising campaign that will result in more sales. So how do you do that?
The Basic Demographics
To start with, you need to consider the most basic factors that makeup demographics. That means categorizing your potential buyers in terms of their age, their sex, and their location.
Who buys the products that you sell? Are they young or old? Do they have a big income or a small one?
To a large extent, this will be obvious – for instance, if you’re selling wedding dresses, then you can safely assume that your target demographic is female. In other cases though, the demographic might be both or it might not easily fall into one category.
So, what can you do in this case to make sure that you’re targeting the right person?
One way to do this is with a little market research. You can look at the metrics of who has bought from you so far for example, or you can simply survey your visitors. Who is it that buys from you? Likewise, you might be able to find information about other products or brands that are similar to yours.
You can also ascertain a fair amount by looking at your web stats. If you have Google Analytics set up, or you have web stats on WordPress, then you can see what people are searching but also the location they’re coming from and even how long each person stays on your site!
But this does not yet give you your full buyer ‘persona’. That’s because a person is more than just a collection of statistics; a persona is an entire fictional biography based on what a person likes, what their hobbies are, and more. You need to try and get inside the mind of that person to better understand what they might want to spend their money on, where they will be at any given time and what they will be likely to search for.
To do this, it can help to have an idea of the ‘why’ behind what you do. Make sure your brand has a mission statement and think about what it is you want to achieve as a company. When you do this, you’ll then be able to find people who believe what you believe and who are like-minded. These are going to be your long-term customers with longer ‘lifetime customer value. That means they’re the ones you want to advertise to get the very best ROI in the long term!
Learn from one of the best Microsoft Ads courses!
Want to increase the success of your PPC campaign? Then it might pay to look elsewhere, other than the actual PPC campaign itself.
For example, you might want to look at your website itself. If you can increase the conversion rate on your website, which means that more people will buy products from you. If more people buy products from you for the same number of visitors, then that means that you’ll be able to earn more money from your site, which in turn means that you can spend more per click on each visitor. That, in turn, means your ad will be seen more, bringing in more customers and scaling up your profits even higher. It’s a ‘virtuous circle’.
So how do you go about increasing your conversion rate? There are a few things you can do…
The main thing that will help you to sell more from your site is good sales copy. This is the persuasive writing you’ll add to your website that will convince people that your products are worth buying and that they should make a purchase.
So, what can you do to increase that sales cop? A whole lot!
First of all, you need to make sure that your sales copy is gripping and that it is holding the attention of your visitors. People have very short attention spans these days and if they have to wait more than a minute to find out what your site is about then they’ll often just leave without waiting.
To grab them right away, one thing you can try is to use a narrative structure. That means phrasing your sales pitch like a story – perhaps telling the tale of how the product helped you. We are naturally inclined to pay attention to stories, so if you do this right, then it will be hard for people to turn away.
Another thing you can do is to make sure that your readers can skim through your content if they want to. These days, most people do not thoroughly read content and instead just briefly skim over it. That’s why you need to make sure that you are including all of the relevant information in each headline: so that people can read through quickly and still be sold to.
You also need to make sure you build trust, remove risk and remove ‘buyers’ guilt’. To do the first part, you can allude to stats and statistics and use ‘social proof’ (like reviews). To remove risk, you need to make sure that you are offering a comprehensive money-back guarantee. And to remove guilt, you need to demonstrate how your product is of good value. Ideally, it should even be an investment!
The Value Proposition
Most important of all though is to have a ‘value proposition’, which will help you to sell the lifestyle and the emotion that your product is promising to deliver. How does your product make life better? What’s the dream? Make sure your readers can feel the emotion of being fitter, healthier, wealthier, or happier!
Learn from one of the best Microsoft Ads courses!
Sunday, 12 June 2022
Saturday, 4 June 2022
When did everything get so hard?
Somewhere along the way, we grew up. Life started getting bogged down with responsibilities and plans for the future. While much of this is exciting, what happens all too often as we start laying aside our childhood, is we unintentionally put aside our innate ability to make friends easily.
Don’t believe me? Think back to when a trip to the playground ended in a ‘new best friend’ after about 20 minutes of sharing the swings with a stranger. Now ask yourself, when is the last time you connected that quickly with someone new?
The problem is, adult friendships are crucial, not just to our mental well-being, but to our physical health as well. It’s been proven that having friends leads to less stress, less chance of heart disease, and longer life.
But where do we find these new friends?
Try an App
Hey!VINA works much like a dating app, but with one very significant difference. Here the goal is to find someone with like interests you may want to befriend. A quick swipe of your finger starts a conversation, leading to a connection and eventually, friendship.
Try a Meetup
Looking for some fun group activities in your area? Meetup.com is easy to use on your computer, tablet, or phone. Here you search for events of interest to you. You’re then presented with a variety of groups who like to engage in those activities, giving yourself a chance to meet several interesting people at once.
Signing up for a class allows you to indulge in a new interest at the same time as meeting someone new. Always wanted to cook gourmet dinners? Been thinking about taking flying lessons? Whatever interests you, this is a surefire way to meet new people.
Grab a Book
Your local library or independent bookstore is a great place to indulge a love of reading while at the same time, getting to know someone new. Book clubs stimulate you intellectually and introduce you to people in the community who share a love for the written word.
Take a Walk with a Furry Friend
If you have a dog, why not explore more than your own backyard? By taking Fido to your local dog park, you’ll have an opportunity to meet other dog lovers, while at the same time, giving your faithful friend a chance for a little puppy socialization. This is a win all around!
Meeting people doesn’t have to be complicated. Opportunities truly are everywhere. So be bold and try something new. You’ll be glad you did!
Tuesday, 31 May 2022
You’ve come up with a winning business idea and you’re ready to get to work building your startup. But before you put in the work to make it a reality, there’s one crucial step that will save you a great deal of headache. You need to start with market validation.
What Is Market Validation?
Market validation means finding out whether there’s demand in the market for your business idea. It tells you how likely it is that your business will be profitable in a reasonable amount of time. If you find that it’s not a potentially profitable idea, you can abandon it or refine it so that it is.
Validation is important because you can’t tell all by yourself whether an idea is viable. You need objective data from your market, not just assumptions. This step in the process saves you time and trouble because it prevents you from launching a business that’s not going to take off.
Check out the Competition
A good way to get started is to see if your idea already exists and is out there making money. Get online and search. See if your competitor has an audience and if they’re selling. If so, this is a profitable idea.
You just have to put your own spin on it. If you find that it’s taken, this doesn’t mean you can’t launch a similar business. In fact, it could tell you it’s a good idea.
If you find that many businesses are out there using your idea, you might want to refine it. This could mean the market is already saturated. You’ll face tough competition unless you can find a good way to differentiate yourself.
Does Your Business Offering Solve a Problem?
Another way to assess your idea’s viability is to consider it in terms of problem and solution. The best business offerings solve a problem for their customers. What issues and challenges do your customers face? Does your product or service help to solve them?
Research your target audience. Follow them on social media, join groups where they’re members, and look for questions they’re asking.
Use Web Analytics
You can gain a great deal of insight by looking at web analytics. Start by using a free keyword tool to investigate search terms. Enter terms related to your business idea and look at search volume. If people are looking for these keyword terms, it means they’re looking for what you’re offering.
This is also a great way to refine your idea. Keyword search tools will show you other high-volume words and phrases. You can discover what people are searching for.
There are programs that analyze social media behavior as well. Don’t forget also to look at Amazon and affiliate network programs and see what products are selling.
Reach out to Your Audience
You can get great feedback on your idea by reaching out to your audience and asking them directly if they’re buying what you’re offering. You can start with friends, family members, colleagues, and employees. Reach out to social media followers, email list subscribers, members of your online groups, or any other access you have to your target audience.
Ask them whether they’re interested in your idea. While you’re talking to them, see what problems they’re facing. Find out what products they currently use and what faults they have. You can also ask how much they’d pay for a service like yours.
Validation Is Just the Beginning
Remember that market validation is no guarantee of success. It just tells you that there’s a market out there for what you’re offering. If you take the time to validate, your idea is more likely to earn in the short term. Now, your idea’s ready to launch.
Ready to offer an online course? The first major challenge is to come up with a topic. It’s the most important decision you’ll make, so you really need something good. How do you come up with unique ideas for courses people will love to take? Here are 6 ideas for finding unique topics.
Frequently Asked Questions
What questions do people often ask you? What questions are people asking online? You can look at Q&A sites like Quora or social media and other online forums.
Another idea is to check a similar company or site in your niche and see what questions are on their FAQ. If you can create a course that answers a question on everybody’s mind, you’ll have a great topic that people are interested in.
Identify Your Strengths
If you offer an online course in a topic where you’re truly an expert, it’s guaranteed to offer great value to your audience. Brainstorm a list of your greatest strengths.
You can often say off the top of your head what you’re good at. You can also analyze your work history to see where you have the most experience. But the best way to find out is to reach out to people in your network and ask them. They know you well and can tell you objectively what you’re best at.
Channel Your Inner Nostradamus
Get clairvoyant and try to predict what’s coming in the future. It takes a few months to organize and promote an online course. If you can choose a topic that’s going to be trending in the coming months when you’re live, or in the months after that, you’ll really have a great topic on your hands.
The good news is that you don’t need to be psychic. You can find out about future trends through market research. Follow industry publications related to your niche. Use tools like Google Trends. Monitor the competition and see what they’re talking about. You can also hone your psychic abilities by knowing past trends and looking for patterns.
Look in Unexpected Places
Sometimes a great idea comes from somewhere else, not related at all to your business or niche. For example, you might turn on the TV and get a great idea from a news story. Something that comes along your Facebook feed might offer inspiration. Think back on a conversation you recently had with a friend.
Get into the mode of always looking for ideas and take notes on your phone whenever something strikes you.
Find Gaps in the Market
For a unique idea, look for gaps in the market. Look at courses being offered in your niche. You’ll see a few topics being covered by many businesses. Try to find a sub-topic within your niche that’s not being covered and you can make this the topic for your online course.
The great advantage here is that you’ll be the only one offering this topic. It may not be a big seller, but if there’s interest, you’ll dominate.
People often won’t tell you honestly what they’re interested in even if you conduct surveys and ask them directly. But their actions don’t lie. This is why it’s good to look at analytics. Analytics show you your audience’s behavior.
Look at website and blog analytics. Run a newsletter and see which links your subscribers click or messages they open and engage with. Analyze reactions to your social media posts. Look for patterns and you’ll discover your audience’s real interests.
Once you find one of the above ideas that works well for you, document it and refer to it whenever you need new ideas. Also, start an ideas list that you can carry around with you on your phone or in your pocket. Any time inspiration strikes, write it down. You never know when you might hit upon a profitable idea for your online course.
Monday, 23 May 2022
Are you an internet marketer? If so, you may spend all day on the computer. Unfortunately, the computer and the internet make distractions easy. For example, researching marketing forums for new ideas is ideal, but not if you spend hours carrying on personal conversations with other members.
To be a successful internet marketer, time management is important. Unfortunately, many new to the business assume time management is difficult or costly. Yes, it can be, but there are easy and affordable approaches you can take. A few cheap ways to manage your time are highlighted below.
1 - Create a To Do List
A to-do list is a cheap time management tool, as all you need is a pen and a piece of paper. If you prefer, your list can be complied in Microsoft Word or a spreadsheet. Each morning or the night before, create a to-do list for yourself. What tasks do you need to accomplish throughout the day? For example, do you want to approach webmasters for banner exchanges or research website page ranks to find the best advertising deals? If so, include these items on your daily to-do list.
When creating your daily to-do list, go into great detail. For example, step number one could include approach five webmasters for link exchanges. Once the task as been completed, cross it from your list.
Not only will a to-do list give you a set guide to follow, but it helps to promote motivation.
2 - Create a Schedule
A to-do list is an easy way to manage your time, as you are provided with a list of what must be completed in a day. Crossing tasks from your list may serve as a source of motivation, if not, a schedule is recommended. Set aside a specific time frame for you to complete a task.
Do you want to submit articles to directories you paid an outsourced writer to write? If so, set aside a specific block of time to doing so. For example, submit these articles between 9 and 10 am. By keeping an eye on the clock, you know when you are starting to fall behind, allowing you to pickup the pace.
3 - Use a Desktop Calendar
Creating a detailed schedule or to-do list is ideal for internet marketers with serious time management problems. If you are good at time management or staying on task, you can take a laxer approach. One of those approaches is using a desktop calendar.
Desktop calendars are large in size, enabling you to write various tasks on a daily slot, but without great detail. Do so. Each time you complete a task, cross it from your calendar.
Desktop calendars are available for sale online and in many local department stores and office supply stores. They tend to retail for under $5, making them an affordable way to manage your time.
4 - Use an Alarm Clock
An alarm clock is a cheap way to manage your time as an internet marketer, as you should already have one in your home. An alarm clock is ideal when used in conjunction with a daily schedule.
As sited as an example above, you created a one-hour block for submitting outsourced articles to directories with back links. Set your alarm clock to go off at 10am. This signals that it is time to stop and start a new task or quickly finish.
5 - Think of the Money
As an internet marketer, you may work for clients who hire you to drive traffic to their websites or you may do the same for your own websites, blogs, products or services. Regardless of who you work for, it is important to think of the money. This can serve as motivation.
When you stay focused and on task, you do your job. That job is to drive traffic to a website, blog, product or service. Many times, this will translate into money. Remember the more you work, the more money you will make.
Have you just created a website? If you work from home, your intention is to make money with that website. Whether you generate income through affiliate links or by selling a product or service, internet marketing is vital to your success. An internet marketing campaign lets consumers know you have something for sale.
Since internet marketing is an important component of making money with a website or even a blog, it must be incorporated into your business plan. However, you might assume there isn’t enough room or time for it. In fact, your first thought may be to avoid doing your own internet marketing and hire a professional.
Professional internet marketers are easy to find online. To get started, perform a standard internet search. After a close examination, you will find that most have a long list of well-known clients they work with, have an amazing list of testimonials, and so forth. Also, a close look will show you that internet marketers do not come cheap. In fact, the cost may surprise you. Essentially, this may once again leave you rethinking your marketing approach.
So, what should you do? Should you do your own internet marketing or hire a professional? In all honesty, you should do your own. Even if internet marketing is a subject that you are unfamiliar with, you can learn it. It is a lot easier than you may have originally thought, especially when you have a good sense of time management. In fact, if you have poor time management skills, you should work on improving those before you start an internet marketing campaign.
In terms of improving your use of time, there are many steps and changes you can make. To get started, create to-do lists. These can be done on a daily basis and outline each task you need to complete. When finished, cross it from your list and move on to the next. You can also eliminate distractions or interruptions. Do you find yourself talking on the phone when you should be working? If so, don’t answer your phone and don’t make any personal calls during business hours. Once you eliminate distractions or at least learn to tone them out, you can start improving your use of time and productivity.
Once you realize the connection between time management and internet marketing and its importance, you can begin to get started. If you are unfamiliar with internet marketing, research the subject. There are many internet marketing forums where tips are shared. Visit these forums. What is nice about this approach is that you can ask questions if you have any. Just remember to use online forums for research, not for personal chats.
After you familiarize yourself with a few internet marketing approaches, such as keyword optimized articles, signatures in message forums, banner and link exchanges, and so forth, you can get started. Now, it will take you a little bit of time to master the trade. For example, keyword articles can be difficult to write. It takes time and experimentation to find the best keywords and properly implement them into your articles. So, don’t give up if you don’t see results right away. It will take time and a lot of practice.
Finally, it is important to not focus solely on one internet marketing tactic. Even if you find a successful traffic and sale generator, use multiple methods. The key is to properly manage your time so that you can give each opportunity a try over the course of a week or one month.