Showing posts with label Video Marketing. Show all posts
Showing posts with label Video Marketing. Show all posts

Monday, 30 January 2023

An Introduction to the Three Biggest PPC Platforms


PPC has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium – than television or magazine.

 

PPC stands for ‘Pay Per Click’. What this means for advertisers is that they are only paying for each click. If their ad isn’t successful and no one clicks on it, then you don’t pay anything at all. That can mean free exposure sometimes! A bidding system comes into play whenever an advert is shown and that means that the cost of each click will depend on the amount of competition – again this is good news because it means that some advertisers will be getting nearly free visitors when there isn’t much competition.

 

At the same time though, because they can set their own ‘maximum bid’ for each click, this means that advertisers can decide precisely how much they are willing to pay for any new visitor. By keeping this lower than the amount they earn per visitor, they can nearly guarantee they will make a profit from those efforts.

 

Also, important though is targeting and this is where the differences between the different PPC platforms start to come into effect. Read on and we’ll take a look at the three big choices when it comes to starting a new PPC campaign.

 

Google AdWords

 

By far the biggest PPC network is Google AdWords. When you pay for adverts on Google AdWords, they will appear on the ‘SERPs’ or the ‘Search Engine Results Pages.’ Thus, you need to start by first choosing a keyword that you want to target. If you are selling hats for example then, you might choose to target the keyword ‘Buy Hats Online’. Of course, it’s important to think carefully about your keywords to ensure they don’t have too much competition.

 

Google is the biggest search engine means that you’ll gain access to the most visitors – but you’ll also pay the most due to the other advertisers.

 

Bing Ads

 

Bing Ads is a very similar system but for Bing instead of Google. Bing is of course the big search engine from Microsoft which accounts for 20% of the market share and an additional 10% through Yahoo!. This is not a small amount.

 

More importantly, Bing has less competition, meaning that you’ll end up paying less. Specifically, you’ll pay 33.5% less, which is again a big deal. Bing also has a lot of powerful tools for targeting the right users.

 

Facebook Ads

 

Finally, Facebook Ads work the same but appear on Facebook based on the information that users give Facebook about them. This can include age, sex, and location but also things like hobbies and interests or even job title!

 

Another big benefit of Facebook Ads is that you can create more media-rich options that have images or even short videos. Likewise, you have the option to choose ‘CPA’ which means ‘Cost Per Action’, and only charges if someone signs up to your mailing list.

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


How to Find the Best Keywords for Your PPC Campaign?


What makes a great PPC campaign? What makes the difference between a waste of cash that you never get back and a campaign that you can use to continuously keep growing and scaling your organization?

 

While there are a lot of factors, you could certainly make the argument that one of the most important of these is the keywords. Your keywords are of course the search terms that you’re going to target. With both Google AdWords and Bing Ads, you’re going to be advertising in such a way that your ads end up showing on search engine results pages for specific searches. You can then choose precisely which searches bring up your adverts and this is going to impact how sees the ads and what difference this makes for your success.

 

So, the question is: how do you go about picking the right keywords? What is the difference between a good keyword and a bad one?

 

Let’s take a closer look…

 

The Basics

 

The basic idea behind your keyword choice is that you’re going to try and ensure that the phrase you pick is one that the right people are going to be looking for. Who are the right people? Of course, they’re the ones who are most likely to buy your product.

 

This is also how Facebook Ads work – it lets you choose the type of person you want to target by looking at the details they fill out such as their age, sex, location, and even hobbies and interests. The difference with a search term is that it is also time-sensitive. In other words, a search term will have a bigger impact on your eventual profits because you are showing ads to someone at the precise time that someone is actually looking for your site.

 

For example, if you’re trying to sell hats, then your search term would be ‘buy hats online.’ That means you’re not only targeting people who want hats but you’re also targeting people who want hats now.

 

So, when picking keywords, think about who and when.

 

Negative Keywords

 

One way you can make this a little more precise is to try and avoid certain search terms from showing your ads. This is what is known as a ‘negative keyword’ and a good example of this might be the word ‘free’. You don’t want people to click on your ad if they’re searching for free things, because they won’t be likely to want to buy anything off you – and that means they’re costing you money without earning you anything back.

 

Keyword Research

 

More important still is to do your research.

 

That means looking to find out just how often certain keywords get searched for, rather than assuming. For instance, some phrases that might at the first sound popular end up being surprisingly unpopular. This meaning of course that no one ever searches for them and thus they won’t bring any visitors.

 

Likewise, you also need to research the amount of competition for each keyword and aim for the terms that aren’t saturated!

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


How to Fit Bing Into Your Internet Marketing Campaign?


A great internet marketing campaign should be a campaign that is fought on many fronts. That means you need to have your fingers in lots of pies and you need to find lots of ways to reach the widest audience possible.

 

If you rely on just one method to build your brand and gain customers – whether that be PPC or SEO – then you’re going to end up too reliant on that single source of traffic and you’re going to greatly limit the number of visitors you can appeal to.

 

This is why it’s important to make sure that Bing fits into your campaign. But it’s also why Bing should only be one part of a much larger and multi-faceted assault. Read on to learn more about the different aspects of internet marketing and how they should all coalesce into one single strategy.

 

Content Marketing

 

One thing that every business can benefit from these days is a blog. Having a blog allows you to create content on your site and this will then give people a reason to come to your site.

 

The key to understanding here is that no one likes being sold to. If all your site is, is essentially one big advert, then you’re not giving people any reason to keep visiting. You’re not building loyal fans, trust, or a relationship. If the visitors don’t want to buy then and there, then they will simply leave.

 

By creating great content, you give people a reason to want to find you and this will gain you regular traffic.

 

Email Marketing

 

If you can’t capture sales, then capturing emails is the next best thing. This converts cold leads into warm leads and it gives you a huge list of people you can potentially sell to.

 

Social Media

 

Social media has a similar end goal to email marketing. This gives you a way to reach the people who have proclaimed themselves your fans and it allows them to share your content and to help more people find you. It also lets you build a closer relationship with your potential customers.

 

SEO

 

One part of this is creating lots of great content, which you should already be doing. The other part of this is having lots of inbound links to your site and lots of people sharing what you do. You can encourage this by writing great content and being active on social media. This will help you to reach the top of Google and Bing for different ‘search terms’.

 

PPC

 

Now let’s talk about PPC. This is a tool you can use to pay to reach the top of the search engines right away for your chosen keywords. That means you need to be making money back from these searches, so normally it will be used as means to send targeted visitors right to your sales page or eCommerce store. You can also use this as a way to ‘test’ the organic keywords to try and rank for with SEO though.

 

Using Google and Bing makes sure you gain 100% of this audience and it also helps you to avoid direct competition in some cases. Bing is more affordable and has fewer advertisers competing for the same few spots!

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


How to Identify Your Buyer Persona?


If you’re going to have a successful PPC campaign, then one of the single most important things to have in mind is your target demographic. In other words, you need to be sure that you’re showing your adverts to the right people to ensure that those viewers are going to convert and become buyers. Otherwise, you’re just wasting your money.

 

By properly profiling who your buyer is, you can that way create a better advertising campaign that will result in more sales. So how do you do that?

 

The Basic Demographics

 

To start with, you need to consider the most basic factors that makeup demographics. That means categorizing your potential buyers in terms of their age, their sex, and their location.

 

Who buys the products that you sell? Are they young or old? Do they have a big income or a small one?

 

To a large extent, this will be obvious – for instance, if you’re selling wedding dresses, then you can safely assume that your target demographic is female. In other cases though, the demographic might be both or it might not easily fall into one category.

 

So, what can you do in this case to make sure that you’re targeting the right person?

 

One way to do this is with a little market research. You can look at the metrics of who has bought from you so far for example, or you can simply survey your visitors. Who is it that buys from you? Likewise, you might be able to find information about other products or brands that are similar to yours.

 

You can also ascertain a fair amount by looking at your web stats. If you have Google Analytics set up, or you have web stats on WordPress, then you can see what people are searching but also the location they’re coming from and even how long each person stays on your site!

 

The Persona

 

But this does not yet give you your full buyer ‘persona’. That’s because a person is more than just a collection of statistics; a persona is an entire fictional biography based on what a person likes, what their hobbies are, and more. You need to try and get inside the mind of that person to better understand what they might want to spend their money on, where they will be at any given time and what they will be likely to search for. 

 

To do this, it can help to have an idea of the ‘why’ behind what you do. Make sure your brand has a mission statement and think about what it is you want to achieve as a company. When you do this, you’ll then be able to find people who believe what you believe and who are like-minded. These are going to be your long-term customers with longer ‘lifetime customer value. That means they’re the ones you want to advertise to get the very best ROI in the long term!

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


How to Increase Your Conversions?


Want to increase the success of your PPC campaign? Then it might pay to look elsewhere, other than the actual PPC campaign itself. 

 

For example, you might want to look at your website itself. If you can increase the conversion rate on your website, which means that more people will buy products from you. If more people buy products from you for the same number of visitors, then that means that you’ll be able to earn more money from your site, which in turn means that you can spend more per click on each visitor. That, in turn, means your ad will be seen more, bringing in more customers and scaling up your profits even higher. It’s a ‘virtuous circle’. 

 

So how do you go about increasing your conversion rate? There are a few things you can do…

Sales Copy

 

The main thing that will help you to sell more from your site is good sales copy. This is the persuasive writing you’ll add to your website that will convince people that your products are worth buying and that they should make a purchase.

 

So, what can you do to increase that sales cop? A whole lot!

 

First of all, you need to make sure that your sales copy is gripping and that it is holding the attention of your visitors. People have very short attention spans these days and if they have to wait more than a minute to find out what your site is about then they’ll often just leave without waiting.

 

To grab them right away, one thing you can try is to use a narrative structure. That means phrasing your sales pitch like a story – perhaps telling the tale of how the product helped you. We are naturally inclined to pay attention to stories, so if you do this right, then it will be hard for people to turn away.

 

Another thing you can do is to make sure that your readers can skim through your content if they want to. These days, most people do not thoroughly read content and instead just briefly skim over it. That’s why you need to make sure that you are including all of the relevant information in each headline: so that people can read through quickly and still be sold to.

 

You also need to make sure you build trust, remove risk and remove ‘buyers’ guilt’. To do the first part, you can allude to stats and statistics and use ‘social proof’ (like reviews). To remove risk, you need to make sure that you are offering a comprehensive money-back guarantee. And to remove guilt, you need to demonstrate how your product is of good value. Ideally, it should even be an investment!

 

The Value Proposition

 

Most important of all though is to have a ‘value proposition’, which will help you to sell the lifestyle and the emotion that your product is promising to deliver. How does your product make life better? What’s the dream? Make sure your readers can feel the emotion of being fitter, healthier, wealthier, or happier!

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


Sunday, 12 June 2022

The Digital Marketing Lifestyle: The Benefits (Infographic)



The Digital Marketing Lifestyle: Staying Productive (Infographic)



The Digital Marketing Lifestyle: Deprogramming Your Old Lifestyle (Infographic)



The Digital Marketing Lifestyle: Programming The Digital Lifestyle (Infographic)



Tuesday, 3 May 2022

Digital Marketing Lifestyle Resource Sheet


Want to be a digital marketer and lead the lifestyle that you’ve always dreamed of? Then you need to change the way you approach it. It’s time to stop thinking about making money fast and instead, time to think about having fun making money. And also enjoying the money when you have it.

 

There are several resources that can help you to achieve that, so to continue your education, seek out these books!

 

The E-Myth Revisited

Book

 

The problem with many entrepreneurs is that they start their businesses with a completely false notion of what life will be like once they do. They set out thinking they will live the ‘American Dream’ and start making lots of money from a single idea.


Reality doesn’t quite work that way. And if you really want to be successful, then you need to realize this going in. This book will help you to understand rules that apply to any small business.

 

The Four Hour Workweek

Book

 

This book by Tim Ferriss is one of the absolute classics when it comes to working online and managing your work-life balance. This is one of the books I recommend to anyone starting out online and it’s an incredible wake-up call for many who have ended up stuck in jobs they don’t love. It’s about lifestyle design: about working to live and not living to work. It also contains tons of practical tips.

 

The Personal MBA

Book

 

This book by Josh Kaufman aims to teach an entire MBA course in a single volume. Okay, so that’s a pretty ambitious concept but the end result is undoubtedly impressive and it’s something that everyone should take a look at.

 

How to Save An Hour Every Day

Book

 

This book was written with a single goal: to help entrepreneurs and other folk to save more time. Saving time is crucial for a digital marketer as it will give you more time to work toward your goals and more time to enjoy outside of work.

 

Smart Passive Income

https://www.smartpassiveincome.com/

 

Smart Passive Income is a website from Pat Flynn that tells people how to make businesses that will be self-sustaining and provide passive income. Pat is a very friendly and likeable guy and the site provides real-world tips and candid insights into his own business. Highly recommended.

 

Headspace

App

 

If you’re someone who struggles with stress and managing your work/life balance, then getting an app like Headspace is highly recommended. This is a meditation app that will teach you the basics of mindfulness and help you to find moments of calm and to practice mental discipline. It’s game changing.

 

Warrior Forum

www.warriorforum.com

 

This is a forum for digital marketers to discuss their business. It’s a great place to find business partners, writing and web design services and more. What’s more is that it’s a great place to just chat with likeminded individuals and make genuine connections.

 

Nomadlist

https://nomadlist.com/chat/all_channels


For those that work on the move Nomad List is a fantastic place to meet people and find business partners. 

 


Sunday, 1 May 2022

How Working Online Will Change You


Lots of articles have been written about the kind of person who becomes a blogger or an SEO, and the ways that you can make yourself better at blogging or running a website. What is less often discussed however, is how working online can actually change who you are as a person and influence your personal development. There are many ways that this can happen and a number of common effects that blogging can have on your personality and your attitudes. Read on to meet the person you might become... 

 

How Jobs Impact On Us 

 

I used to proudly claim that I hadn't changed, because I became a blogger and never bowed down to the man. I have no colleagues as a blogger meaning that there was no one for me to become ‘more alike’, but this in itself can have an effect on you. And likewise, working from home and earning passive income has probably had some impact on me too. Blogging/optimizing changes you just like any other job, only it changes you differently. Once I was self-aware enough to recognize this, I set about finding out what had changed about me. Here's what I came up with... 

 

Care Free 

 

I would say that compared to my other friends, I am more carefree and less restricted. While my friends have to work 9-5 jobs and get very stressed if they stay out too late one night, I can remain flexible and free to work when I choose and where I choose. If I'm honest, this has also led me to somewhat resent those people who aren't free to hang out because they have work the next day. I guess it's fair to say that I've become somewhat detached from the 'real world' and regular routine. 

 


Opinionated 

 

Writing online regularly has also made me somewhat opinionated. Sure, I'm opinionated in my views on employment (and self-employment), but I've also become very used to expressing myself a lot online and sharing my opinion. This undoubtedly crosses over into my daily life, as I tend to wax lyrical about pretty much any subject that I get the opportunity to talk about. 

 

Independence and Confidence

 

You also get a lot of confidence from working online. Once you’ve made money yourself – completely yourself – you realize you’re capable of anything. This helps you to feel more successful and generally means you get used to ‘being the boss’.

 

And with that comes increased independence too. You don’t rely on anyone, and you have countless projects to pass the time when you are alone.

 

An Unusual View of Money 

 

In some ways, being an online entrepreneur has made me stricter with my money. The money I've earned has been entirely down to my own effort and is a reflection of my success, so I feel more personally affronted when I spend it. On the other hand, though, I also think of money now very much in terms of overheads and profits. Spending a little money on a friend is just another 'overhead' and I can earn it back by working a little extra hard for a while. 

 

These are just some of the ways you change when you become a blogger or a digital marketer. Of course, the precise changes partly depend on who you are to begin with. Either way, expect to grow and change and to get more from the experience than you necessarily bargain for…

 


Power User Tips for Internet Marketers


Being a 'power user' is a term that sounds much cooler than it is. Actually of course this just means being able to 'work even quicker on the computer' which when you think about it isn't something you'd probably have bragged about back in the playground. 

 

Nevertheless, being a power user means that you can get more done, be more efficient and ultimately earn more and create more in a shorter timeframe - which is pretty cool. 


If you’re a digital marketer, then this is especially important. So read on and learn these power user tips that can help you work faster and smarter.

 

Use Google Keep 

 

Google Keep is a web app that Google designed with similar note-taking features to Evernote but a less steep learning curve. The concept is great - allowing you to quickly take a note in your browser then access it from your phone, and in practice it really is very convenient for accessing your ideas and photos from wherever you are in an intuitive, minimal and quick way. 

 

Use Your Bookmarks 

 

If you aren't using your bookmarks properly then you are missing out as they can help you to work a lot more quickly online. Bookmarks can let you navigate instantly to the pages you use regularly, and that can include your work e-mail or the collaborative site you use at work. If you want to prevent yourself from procrastinating so much in the morning, then just make the page you need for work your homepage - that way this will be the first thing you see, and you won't be tempted to browse Facebook before getting down to it. 

 

Better yet, consider using the Google Chrome app ‘join’ which can be used to send tabs, bookmarks and more directly from a phone to a PC and back again.

 

Get a Headset 

 

Having a headset for your computer can liberate your hands while you're talking on the phone or taking notes, and this can be incredibly useful for multitasking. Use a headset and you can chat to clients while answering e-mails, or dictate notes with voice recognition software. 

 

Learn Keyboard Shortcuts 

 

Learning keyboard shortcuts can save you a great deal of time when it comes to getting through large workloads. A few taps of your keys and you can have opened new documents replaced elements and saved and once you get used to doing this it will become almost like breathing. 

 

Have Multiple Monitors 

 

Working with multiple monitors is something that almost every power-user swears by. This way you have more screen real estate for running multiple applications and you won't find your workspace so crowded. If you don't have space for two monitors, then bear in mind you can use a television or even an Android tablet as your second screen (the latter of which will probably also impress colleagues). 

 

Another option is to get an ultrawide monitor, and studies suggest that this can increase your productivity by as much as 30%.

 

Organize Your Folders 

 

If you want to work as quickly and efficiently as possible then it pays to think ahead and to set everything up to be easy. One way to do this is to organize your folders so that everything you need is right at the top and in a logical place where you can find it quickly. 

 


The Best Places to Work if You Work Online


If you work online, then you have the freedom to be physically located anywhere in the world and to still earn an income. This is an amazing freedom that so few people are afforded, and it’s one of the top reasons that many of us are attracted to the notion of working online in the first place.

 

It’s a minor tragedy then, that so many people who manage to make their income online, will not take full advantage of this. So many people who work online equate this to working ‘from home’ in a very literal sense. That means working out of a home office, or working in bed. Sure, this has its appeal too, but it’s not exactly taking full advantage of this untethered way of working.

 

You can go anywhere if you work online. So where should you go?

 

Working Abroad

 

Of course, the natural conclusion is that working online should mean working abroad. That way, you can see more of the world, experience other cultures and truly live a kind of life that wouldn’t be possible any other way.

 

I have done this a fair bit myself. One of my favorite memories was finding a friend who also worked online and travelling to Croatia. There we explored and saw the sites during the day (and had some great adventures!) but in the evenings we would work in cafes and bars.

 

Sure, many people would rather be out partying during the evening, but my friend and I are introverts. And we love what we do. So, the idea of being able to sip a beer and watch the world go by, immersed in the atmosphere of the nightlife… it was incredible. One evening in particular, we worked in a bar listening to some Euro music while watching rain hit the cobbled streets outside and watching people pass by on their holidays. It was a great feeling and really made us grateful that we had the opportunity to work this way. On another occasion we hired a small log cabin from AirBnB in the mountains of Switzerland. There we worked while sipping tea and enjoying a view of the mountains from our wooden balcony.

 

For the Non-Digital Nomads

 

I’d like to point out at this junction that I am not a digital nomad. That is to say that I do come home in between trips and you can do the same. You don’t have to give up all your creature comforts or your relationships in order to enjoy travelling as you work. Working online means you can just travel more.

 

And even in your local area, there are no doubt more exotic and exciting places you can work. Anywhere with an internet connection where you won’t get kicked out can make a great place to get work done.

 

Working in a coffee shop is the most popular and sensible option. As long as you spend a little on coffee, you should be able to stay there as long as you like and most will have free wifi and power. Plus, you can enjoy people watching and listening to the background chatter, all while avoiding the many distractions and temptations that come from working at home. Libraries are great too!

 


The Most Useful Tech for Online Entrepreneurs


Are you interested in working online? Thinking of becoming a full-time entrepreneur? Then what you need to realize is that your lifestyle is going to change in some big ways. Simple things like no longer having an office and no longer having colleagues will make a huge difference to the way that you spend your days and your workflow.

 

And with those changes will come new requirements for your tech. In order to get the most work done, you will need specific hardware to help you get there. You will no longer be able to rely on an office desk being there every morning when you get into work. So what tech should you invest in? Here are some important and useful considerations.

 

A Laptop

 

Firstly, you will likely want a powerful computer for handling some of the more demanding parts of your work. If all you do is basic SEO, then you can get by with something simple, but if you intend on doing any video editing etc., then you’ll need something with some more impressive specifications.

 

Getting a laptop is also a good idea, because that way you’ll be able to work from anywhere. The only problem is that getting a computer that is at once highly powerful and highly mobile is not so easily done. 

 

Good options include: the Surface Pro, the Macbook, the Surface Book, the Razer Blade and the Dell XPS 13 and 15. My pick of the bunch has to be the XPS 15. This device comes with a Kaby Lake i7 processor, a GTX 1050 GPU, a 512TB SSD harddrive and 16 GB of RAM and is considerably less expensive than a Macbook.

 

A More Mobile Device

 

Something I highly recommend to any digital entrepreneur though, is that they also invest in an even more mobile device to work on. One of the great things about working online is having the freedom to be able to work from anywhere. Use something like the GPD pocket – a tiny 7” laptop – and you can slip it in your pocket when you’re done. Another option is to get a folding keyboard for your phone, such as the Microsoft Universal Folding Keyboard.

 

A Great Phone

 

You’ll find that you can also actually end up doing an awful lot of work on your phone. Whether you’re chatting with clients and business partners over Slack, or you’re managing your content via the WordPress app – there’s a surprising amount of work that can be done from a phone these days. Invest in a good one and consider the requirements of a power user: such as a large battery, lots of screen real estate for multitasking etc.

 

Kit Bag

 

You’ll also need the right bag for carrying your stuff around. If you’re going to stay productive, then you’ll need to be able to carry a lot with you and you’ll need to have all of this to hand when you need it.

 

Some things to keep in your bag should include:

 

·      Powerbank for getting extra charge

·      Portable harddrive for extra storage

·      Noise cancelling headphones for working on planes and trains