Showing posts with label Persuasion. Show all posts
Showing posts with label Persuasion. Show all posts

Friday, 27 June 2025

Speak with Impact: Techniques to Captivate Your Audience


A captivated audience is interested and engaged. They are happy to be in your presence, possibly even excited about the experience. The following tips make it possible to become a captivating speaker that mesmerizes your audience and keeps them coming back for more.

 

Ask Questions

 

One way to generate engagement is to ask questions. People love giving their opinions. Ask them what they think. When they respond, applaud them for the question they asked. Telling them it is a great question builds rapport. 

 

The definition of captivation is a state of intense interest. Your audience will stay interested when you allow them to provide input. Asking questions is also a way to direct your listeners' interest to a particular topic.

 

Compliment Your Audience

 

"Thank you for bringing up that point, Susan." 

"That's a great question, Bill, and I am glad you asked it." 

"You must be a mind reader. That's exactly what I was going to address next."

 

Those are some compliments you can give your audience. Anything that makes a person feel good about the experience you offer will boost their interest in what you have to say. You can compliment their articles of clothing or recent achievements when you meet your audience members before your presentation or make some relevant, complimentary statement while you are speaking.

 

Announce an Unadvertised Bonus for Sticking around for the Whole Speech

 

Announce this at the beginning of your speech. Be very profuse with your thanks. Express genuine gratitude for everyone attending. Then, tell them you would like to show your gratitude by giving them a gift if they stick around until the end of your presentation.

 

Make this bonus relevant to what you're speaking about. You can capture the attention of your audience when this reward is unadvertised. It is a pleasant surprise. Don't discuss the details of the bonus; the imagination of your audience will keep them engaged throughout your presentation.

 

Paint a Picture with Powerful Emotions

 

The best salespeople will tell you to sell the sizzle, not the steak. You don't talk about the features of the product. Instead, you focus the attention on the benefits of the product that trigger powerful emotions. This means creating an emotional experience as a speaker.

 

Tell your audience to imagine an amazing reality. Use words that evoke emotion. If you use a statistic to prove a point, follow it up with an explanation of how that information leads to a powerfully positive experience. Paint pictures with your words. Tell stories instead of just mindlessly chattering on. The more emotions you can stir up, the more captivated your audience will be.

 

Captivating speakers are not born. They are made. You can become an enthralling speaker if you work at it. These tips help you cast a spell over your audience so they stay fully engaged and interested in your words.

 


Monday, 17 July 2023

Friendly Persuasion: How To Get The Things You Want And Need


Life is made up of wants and needs. Whether we get our hands on those wants and needs depends on how good we are at convincing others to give them to us. But no one gives out anything without a convincing reason. That’s where your powers of friendly persuasion come in.

 

People generally gravitate towards friendly people. So, if you learn how to come across as nice and trustworthy, then you’ll be able to win over even the most difficult of people.

 

Yet, remember that persuasion is a skill that needs to be honed and perfected. To help you get started, we rounded up five persuasive strategies you can use to get the things you want and need.

 

Be Confident

 

When you talk with poise, you give off the message that you’re convinced of your idea and know that you’re going to get your way. This subconsciously influences the other party to just give you what you want.

 

According to a study done by the University of Leicester, ‘the single significant behavioral difference between persuaders and persuadees was in the expression of confidence.’


In other words, your ability to persuade people starts with your level of assertiveness. In other words, the more confidence you exude, the more powerful your appeal will be.

 

The great thing about confidence is that it’s easy to fake. If you just act confident, the person in front of you won’t be able to tell whether it’s real or made up. So, take a deep breath, stick out your chin, and show them what you’ve got!

 

Just make sure you don’t oversell it. You might come across as arrogant and cocky, which is a big turnoff for most people.

 

Start with a Logical Argument

 

Generally, people are persuaded by logic. Once they’re convinced that something is the right thing for them to do, then they’ll do it without question.

 

Say you’re trying to convince a co-worker to help you out with a pile of work. Their first reaction will be to resist and probably claim they have their own pile of endless files to deal with.

 

Nevertheless, if you use logical reasoning, you may be able to convince them that they’re the best person to help you.

 

You can also tell them that by working together, both of you will finish faster, which will make both of you earn points with the boss and help the company get projects done at a quicker rate.

 

Choose Your Words

 

It’s no secret that some words have more positive connotations than others. Those are the ones you want to use to win over your argument because they have a higher value than others.

 

They can go a long way in helping you persuade people to see your point of view and help you get what you want.

 

For example, ‘reasonable’ sounds much better than ‘okay,’ and a ‘lucrative’ deal makes it sound so much more exciting than simply a ‘good’ deal.

 

Now, we’re not suggesting you memorize a bunch of bulky words and stuff them in your conversation. All we’re merely saying is that you should put in a bit of effort to arrange your sentences for the best possible outcome.

 

For starters, you’ll come across as a skilled communicator. Not only that, but you’ll also sound more intelligent, coherent, and attentive—all of which make you more trustworthy and, ultimately, more persuasive.

 

That’s the power of rhetoric.

 

Highlight How the Other Person Can Benefit

 

Not only do people gravitate towards friendly people who make logical arguments, but they also need to benefit from whatever it is they’re doing.

 

Here’s another example:

 

Imagine that you’re trying to convince your friends to help you move. Of course, their first reaction would be to run for the hills. No one likes all the hassle and headache of moving.

 

But, if you tell them that you’ll have fun sorting through all your old stuff and that you’ll probably give some of your old things away, they may reconsider. You can also tell them that you’re getting pizza and drinks afterward, and they’ll be all in!

 

Use Subtle Flattery

 

You need to be savvy when using this tactic because it can be a bit tricky to master. Not enough flattery and the other party won’t have time to take it in.

 

On the other hand, too much flattery will come across as too blunt or pushy. Then, the other person will quickly catch on and they’ll feel like you’re bribing them with ill-appropriate remarks. Of course, this means you won’t get what you want.

 

Instead, give them sincere, well-thought-out compliments that boost their self-confidence and make them feel good about themselves. As a result, they’ll be more willing to listen to you and give you what you want.