Showing posts with label PPC Campaigns. Show all posts
Showing posts with label PPC Campaigns. Show all posts

Monday, 23 January 2023

How to Use PPC to Build Your Brand?


The most obvious way to use PPC is to try and make sales. When you place PPC adverts on Google or Bing, you are paying per click. This means you can calculate precisely how much each visitor to your site is costing you and that means in turn that you can work out whether or not you’re likely to make a profit.

 

In other words, look at your number of visitors in a given timeframe, look at the amount of money you make in that timeframe and then calculate an income per visitor. That’s how much you can afford to spend on PPC.

 

The Power of Brand

 

But, is it? Because not every visitor to your site is going to of course buy from you the very first time they visit your site. Much better for you, would be to build your brand and to build trust up to the point where you can sell a ‘big ticket item’, such as an expensive course or a retreat. If you can do this, you can make much more per customer over time.

 

Likewise, it might be that by exposing people to your brand, you are later better able to sell to them the next time they visit your site.

 

The only problem is that it’s much harder to quantify the value of a brand and to know how much to spend on this kind of advertising. So what do you do?

 

Free Exposure

 

One thing to keep in mind is that you can use a PPC advert to get free exposure if no one clicks on it. Remember: this is pay per click. So no clicks equal no payment. But just because no one clicked on your ad, that doesn’t mean no one saw it and no one noticed it subliminally.

 

That means that if you design a PPC advert with a heading and a description that people are less likely to click on, you can build a lot more visibility for your brand!

 

The other thing you can do is to use PPC by carefully choosing your search term. Normally, the keywords chosen are picked to try and directly sell the product. The example often used is ‘buy hats online’. Buy hats online is a keyword people will search if they’re trying to buy hats there and then.

 

But instead, consider making your keyword something that is not sales-oriented. For instance: ‘improving VO2 max’. Perhaps you sell cycle helmets; this is the perfect way to reach and talk with the very same audience. People who want to increase their VO2 max may well cycle and that means they might need cycle helmets. 

 

This is all about knowing your ‘why’. That means knowing why it is your business exists and what it hopes to accomplish. If you understand this, then you can find other people who will believe in your brand and want the same thing. Once you can do that, then you can find people who will likely become loyal followers and fans.

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


Top Ways That Bing Ads Beat Google AdWords


When it comes to PPC advertising, more and more people are now starting to wake up to Bing and to think about it as a viable option to use alongside Google. Of course, the biggest PPC network with Google AdWords, which people will use to appear on Google searches. This makes sense, seeing as Google is the biggest search engine there is.

 

But Bing is big too. With 20% of the market (and 30% if you count Yahoo!), this is not an insignificant amount. Moreover, it is a very good idea to make sure that you have advertising on both platforms in case Google ever changes its policies or in case it ever goes down for some reason.

But you shouldn’t just think of Bing as Google’s ‘poor cousin’. You should think of it as a ‘useful addition’.

 

In some ways, Bing trumps Google. We’ll look at how here and demonstrate why it’s important to make sure that you give Bing the attention it deserves.

 

Bing is Less Competitive

 

The first BIG advantage that Bing offers is that it is less competitive. With fewer other advertisers trying to get seen on Bing, that means that there will be less competition for ad spaces. Seeing as PPC works using a ‘bidding system’ this is very good news: it means that you won’t have the price of your CPC driven up through a bidding war.

 

In turn, that then also means that you’ll get more customers for a cheaper amount. Specifically, you’ll pay 33.5% less for Bing traffic!

 

Bing Has Better Targeting

 

Another big advantage of Bing is that it gives you some more precise controls in many ways. This largely relates to the ‘targeting’ that Bing offers.

 

For example, Bing allows you to target your ads only to people on tablets and smartphones. This can be very useful if you combine it with location targeting as it allows you to target people literally out in the street looking for place to stay, eat or shop.

 

At the same time, Bing also allows you to target your users based on things like their gender and age. It can do this because it will look at the Microsoft profile associated with the account. 

 

Bing Offers More Control (In Some Areas)

 

In some ways, Bing also lets you control certain aspects of your ads better.

 

For example, if you use Bing, then you’ll be able to target based on the time of day. You can control what time of day your ads show and this can then help you to ensure that you’re not showing your ads at 3 am in a specific location. 

 

Bing Has Nice Big Images

 

Okay, so this isn’t exactly a game-changer… But Bing’s homepage is nice. Go to search Bing and you’ll be greeted by a huge and very attractive ‘photo of the day’. Someday, that beautiful big image could end up being the one thing Google doesn’t have…

 

It’s unlikely but it could happen!

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


Why Goals Are the Secret to PPC Success?


If you want to be as successful as you possibly can be at PPC, then the most important thing to pay attention to is data. The more data you collect, the more precise and efficient you can be with the way you spend money and the more guaranteed your ROI will be.

 

And the very best way to collect data? That would be to use goals.

 

Let’s rewind a little and look at what those are and why they matter so much…

 

How to Collect Data for Your PPC Campaign

 

The best way to collect data for your PPC campaign is to make sure you know exactly how much each customer is worth to you. Once you know that, you can then go on to know how much you can afford to spend per visitor and still guarantee profit (or near as).

 

So to work out how much money each visitor is worth for you, you first need to look at how much your website is currently earning regularly. Perhaps it’s $100 a day, which is a result of having 1,000 unique visitors to your site (unique visitors are more important here than repeat visitors). That’s a very good amount of profit for 1,000 visitors but let’s imagine this for the sake of argument.

 

So if you are getting $100 from 1,000 visitors, that then means that each visitor is worth 10cents to you. This, therefore, means that if you pay 9 cents per click then you should always eventually make your money back. You can then set your budget to drive that higher and higher.

 

Why it’s More Complex than That

 

But $100 per 1,000 visitors is unrealistic for most people as we’ve already discussed. You’re much more likely to be making $10 per 1,000 visitors or even $1. So that means you can only spend 1cent or .1 cent on each visitor…

 

Or at least that would be the case if it wasn’t for CLV (Customer Lifetime Value) – the fact that some of those customers will become repeat customers.

 

Likewise, it’s somewhat ignoring the fact that the customers you get through PPC will be worth even more to you. That’s because those customers will have come from highly targeted ads and they will have searched for your products! Of course, those people are more likely to want to buy from you!

 

So the thing is to ask yourself instead, what the value of each customer is for each search. 

And fortunately, Bing lets you do this by setting up goals. A goal is created by using a cookie that can – for example – be placed on your checkout page. If someone makes it to that page, then Bing will know that that person has completed your goal and therefore they have earned you money. 

 

This then means you can see how much each search is earning you because you can see which advert led to that sale. That in turn means you can work out the maximum bid for each search term and thereby know precisely where to invest to grow!

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


Why Google and Bing Are a Match Made in Heaven?


Despite what you may hear about Bing, the numbers don’t lie– Bing Ads reach 63 million searchers. If you aren’t using Bing Ads, that’s a whole lot of missed opportunities. That number of Bing users contributes to the 5.4 billion searches on the Bing Network.

 

If you’re still skeptical about the true power Bing holds, you can rest assured knowing 136 million unique searchers use the Bing Network. Based on the facts, it’s clear there are plenty of people out there using Bing to find the answer to what they’re searching for. It’s now up to you to take advantage of the new opportunity and expose your business to a new audience.

 

How to bridge the gap between Bing Ads and AdWords:

 

1. Import AdWords Campaigns into Bing Ads

 

What if I told you, you can immediately open up your business to the millions of searchers across the Bing Network, at the click of a button? Well, you can! Bing created a simple and efficient tool to import your campaigns directly from Google AdWords. Easily import details from your AdWords campaigns right into your Bing Ads campaigns, such as Bids and Budgets and Product Ads.

 

As a “fast follower to Google AdWords,” Bing Ads strives to innovate in their own, unique ways by creating a seamless experience for users managing campaigns across both platforms.  The Google Import tool is Bing’s gift to all of you Google AdWords users, so now there’s no excuse not to utilize Bing Ads. 

 

2. Streamline Management

 

If importing your AdWords campaigns isn’t easy enough, managing Bing Ads in conjunction with AdWords is a breeze. The fundamentals and best practices of each platform parallel one another, so the transition from one to the other is smooth.

 

Keep in mind, Bing Ads is its PPC platform, so if you choose to import your AdWords campaigns, not everything will line up perfectly. Use Bing’s Keyword Research Tool to tweak your campaigns to better serve Bing Network users. Ensure your target keywords have enough search volume to be successful, and that your campaigns are structured well as you would do for your AdWords campaigns.

 

Although the platform is different, you don’t have to worry about studying loads of new information or passing any grueling certification courses. Simply take the knowledge you already have with your AdWords campaigns and apply it to your Bing Ads. 

 

3. Capitalize on New Opportunities

 

The real question you should be asking yourself is, “If I’m using Google AdWords, why the heck am I not using Bing Ads?” The goal of running a PPC campaign is to get your business in front of more people, so it’s smart not to put all of your eggs in one basket. Test the performance of your campaigns across Bing Ads and AdWords to capitalize on golden opportunities you may have missed.

 

Making use of Bing Ads is a no-brainer. Showcase your business to an entirely new audience that could give your campaigns that little extra push you’ve been looking for. You won’t know what you’re missing until you give it a try. Get on Bing Ads today to find your golden opportunity!

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


Why It’s Time to Pay Attention to Microsoft and Bing?


If you’re a marketer or a small business trying to be found online, then there’s a good chance that you will currently spend a fair amount of time performing SEO and probably setting up PPC campaigns.

 

SEO is ‘search engine optimization’ and is the process of building up your links and your site content to make your site more discoverable through Google. This can help more potential customers find your site, which will lead to more people buying from you (at least that’s the plan!).

 

PPC meanwhile is ‘Pay Per Click’ and is a method of advertising where you only pay for adverts that get clicked. Often this will mean paying for adverts that will appear on Google searches, which you do by using the Google AdWords advertising network.

 

But why should you only focus on Google?

 

The Current Lay of the Land

 

The reason that most people will focus the majority of their efforts on Google is that they know Google has by far the largest share of search traffic. This is indeed true but it’s not as much of a majority as you might think.

 

Because actually, Bing owns 20% of search traffic while Yahoo (which is powered by Bing) earns 10%. If you aren’t paying any attention to Bing then, that means that you’re walking away from a whopping 30% of your visitors. This is something that you would never do in any other area of business, so why do it now?

 

What’s more, is that Bing is less competitive than Google for advertising. Seeing as PPC works on a ‘bidding system’ (whereby you set a maximum amount you’re willing to pay for each click and never pay more than that), this means you’ll end up paying less for the same amount of clicks on Bing.

 

How much less? 33.5%. That means with the same budget, you can afford 33.5% more visitors! That makes a big difference to your business.

 

The Future of Microsoft

 

But more importantly, you shouldn’t be putting all your eggs in one basket and entirely ignoring the possibility that someday this might all change. And there is a lot of reason to suspect that Microsoft might someday have a bigger stake in the search. After all, its market share is currently growing and that’s without considering all the steps it’s making in the right direction.

 

For instance, Microsoft now makes a lot of hardware. The Surface line of computers is very popular and rumors about a ‘Surface Phone’ are also very interesting. Then you have the Xbox One and even things like the Microsoft Band.

 

All of these uses Bing as the default search option and all of them use Cortana. What does Cortana do if it can’t answer a question? It loads a Bing search and puts you on that page!

 

Microsoft and Bing are continuing to grow, so why not try and get a headstart there now?

 

Learn from one of the best Microsoft Ads courses!

 

Microsoft Ads Training Kit: Step-by-Step Tutorial Videos To Start Using Microsoft Ads For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/microsoft-ads-training

 


Wednesday, 21 December 2022

Getting Started With Persuasive Copywriting: The First 3 Pieces of Content to Give A Makeover


When you’re ready to create some persuasive copywriting, you may be overwhelmed and wonder where to start. There are three places where your copywriting skills really matter and this is where you should start. Once you’ve mastered these three elements of your website, you can go on to tackle other areas of your site. 

 

1. Your ‘About’ Page

 

The ‘about’ page on any website is usually the most visited one. That’s why it should be clearly labeled. Don’t use a cutesy name in the hopes that more people will click on it. You’ll just confuse your website visitors. 

 

Your ‘about’ page should share your journey and cover why you’re qualified to help potential clients. Spin your journey into a story format that readers can relate to. For example, if you’re a business coach, you might share how you struggled to get your own business started for several years before finding success. By sharing your story, you’ll make it easy for your potential clients to relate to you and show them that you’re qualified to help.

 

2. Your ‘Services’ Page 

 

Your ‘services’ page is your chance to stand out from other solopreneurs that offer similar services. But don’t cram every single service you offer on the same page. That will overwhelm visitors and they may leave your website before reading through all of the services you perform. That’s why it’s smart to have each service listed on a separate page of your website.

 

You want your service pages to show that you understand your ideal client and can deliver what they need. Then you should explain how you work and what end result your ideal client can expect. For example, if you’re a social media strategist, don’t tell potential clients that you can handle their Facebook advertisements. That’s vague and doesn’t describe what you can do. Instead, you might tell potential clients that you can increase Facebook ad conversions by 20%. 

 

Now, include an easy next step, like joining your mailing list. Direct your visitors to your freebie sign up page with a helpful link, like this one: 

 

===> Add Your Download Link to Your Free Report <===

 

By doing this, you stay connected to potential clients that are interested in working with you but aren’t ready to hire you quite yet. 

 

3. Your ‘Home’ Page

 

When it comes to your home page, you have less than seven seconds to make your first impression. You want that impression to be a good one. 

 

When someone visits your home page, they should be able to tell immediately if they’re your ideal client or not from your copy. If you’re a social media strategist that works only with small businesses, then your copy shouldn’t be aimed at large corporations. It should be focused on small businesses and how you can help them. 

 

Your home page is also your chance to state why you’re uniquely qualified to help. Don’t use the same wording you did on your about page. Instead, keep your qualifications to one or two sentences on your home page. If a visitor is interested in knowing more, they’ll click on your ‘about’ page for the full story. 

 

Next, offer social proof on your home page. If you’ve guest posted on several popular blogs, share their logos. If you have testimonials from prominent clients, post those on your home page, too. If you’ve been interviewed in a magazine or podcast, be sure to add this information to your home page as well.

 

Before you post your new copy on your website, be sure to have a professional editor or proofreader look at it. An extra set of eyes can help you avoid embarrassing typos and make sure that your copy shines.

 


5 Steps to Reach Your Readers on an Emotional Level


When it comes selling yourself and your brand, it’s essential that you understand that your potential customers want to do business with people that they know, like, and trust. This is even more important if you’re a coach or service provider. Your potential clients may wonder if they’ll enjoy working with you, how you can help them, and if they’ll get their desired results. 

 

This is where persuasive copywriting can help you. Copywriting will allow your ideal client the chance to know, like, and trust you. It also gives you an easy way to answer their questions before they even ask them. But before you start writing your copy, there are a few steps you’ll need to take. 

 

Step #1: Identify Your Client

 

Describe your ideal client as detailed as you can. You need to be specific about their fears, frustrations, and feelings. Use forums and social media groups to see what words your ideal client uses to talk about their situation. Knowing how your potential clients describe what they’re dealing with will allow you to create copy that connects with them. You also need to think about what your potential client’s desired end result would look and feel like. For example, if you help overwhelmed working moms find time to prepare nutritious food to feed their families, then the end result might be less dinner time stress, more family time, and healthier bodies.

 

Step #2: Focus on your qualifications

 

Next, think about how you’re uniquely qualified to help your potential clients. Describe why you’re qualified as a professional (education) and/or as a person (experience). You’ll want to offer proof of your qualifications in the form of diplomas, testimonials, and endorsements. These qualifications can be placed on the ‘home’ or ‘about’ page or a dedicated ‘testimonials’ page on your website and blog.

 

Step #3: Describe the milestones

 

When you have a clear picture of what results your clients can expect from you, then you’ll want to think about the journey they’ll take. Try to describe the milestones your ideal client typically encounters during their journey. For example, if you’re a weight loss coach, one milestone might be losing the first ten pounds. 

 

Don’t focus on just the good milestones. You’ll also want to consider the setbacks clients may face as well as the emotional aspects of their journey. For example, a setback might be gaining three pounds one week. 

 

Step #4: Think about your clients’ objections

 

Once you’re confident that you understand your potential clients’ journey, you need to take a moment to consider their objections. What hesitations might your client bring up when they’re ready to hire you? What are they afraid of if they take that first step? For example, if you’re a fitness coach that helps obese patients lose weight, you might find that potential clients are worried about visiting a gym for the first time. 

 

When you understand these objections, you can offer solutions. Keep in mind that solutions don’t always have to be complex. You might simply tell clients that the first gym session is all about coming in and getting comfortable with the equipment, no workout required. Now, you’ve subtly eased a potential client’s objections to taking that first step toward fitness.

 

Step #5: Describe the action steps your reader would like to take

 

Now that you know the journey your clients are on, it’s time to guide them to your product or services. You can do this by thinking about the action steps readers need to take when interacting with your content. For example, you might have a call to action at the bottom of your blog posts for joining your email list.

 

When you send emails to potential clients on your list, you might have a call to action at the bottom of each email that invites your subscribers to set up a free consultation with you. You want to continually invite your community to keep taking action. By doing this, you’ll have a list filled with valuable leads.

 

Understanding your client is the first step toward creating more persuasive copy. When you genuinely care about your clients’ journey, it will shine through in your copywriting efforts. 

 


Copywriting Essentials: 4 Myths That Keep You from Writing Compelling Copy


You’re stuck. You’re not seeing the leads you want for your business. You’re offering quality products and great services but only a few people are buying from you. 

 

You might be tempted to believe that the problem is that your platform isn’t big enough or that your website isn’t interactive enough. But for many small business owners and solopreneurs, these problems are usually the result of poor copywriting.

 

The good news is that persuasive copywriting is an essential skill that can be learned. But first, you have to understand that some things you might believe about copywriting are actually myths that are harming your business.

 

Myth #1: Copywriting is all about selling

 

Some small business owners believe that copywriting is the equivalent of going to a cocktail party and screaming “Buy my product!” to every person you meet. This couldn’t be further from the truth. Copywriting is about so much more than selling your product or program.

 

Copywriting is about serving your audience. You can use persuasive copy to address your customers’ concerns, help them make smart buying decisions, and offer solutions to their needs. 

 

Myth #2: Copywriting is all about action

 

Many small business owners and solopreneurs think that every piece of content they create has to have a call to action, but that’s not true. Most of the time, you’ll be creating content to increase your customers’ awareness of your business. This can be called the “know, like, trust” factor.

 

The ‘know, like, trust’ factor is about guiding your potential customers through the buying stages. In the first stage, the know stage, you’ll give potential customers content that informs them. In the second stage, you’ll share content that makes your brand likeable. The third and final stage is known as trust. It’s the point where your customers will decide whether they should purchase your productive or service.

 

Myth #3: Copywriting is all about you and your business

 

Copywriting isn’t focused solely on you or even your customer. The best copywriting strikes a balance between “about you” and “about your reader”. 

 

You want your copy to show your understanding of and compassion for your ideal clients’ situation. Your copy should highlight that your business cares and why your brand is the best one to choose.

 

Myth #4: Copywriting is all about making your brand look perfect

 

Persuasive copywriting isn’t about positioning your brand as perfect. It’s about connecting with your reader on both an intellectual and emotional level. Your potential customers want to know about your expertise, but they also need to know that you understand them. One simple way to do this is to share stories about your brand. Don’t be afraid to include stories about your business’s failures.

 

Don’t make the mistake of thinking that your copywriting is set in stone. Even expert copywriters create several drafts before they find a version that truly connects with their readers. The important thing is to keep testing your copy until you find what works best for your business.

 


Monday, 28 March 2022

Search Engines


Search engines have the chief purpose to index 1000s of 1000000s of web pages. Once you search a word or a phrase, the search engine scans automatically the entire database where it has the stored pages indexed and it returns to you as a result a list containing the most relevant outcomes for that search. 

 

Search engines came along someplace in the early 90’s when Alan Emtage, a student at the McGill University in Montreal produced the first search engine like tool. It was named Archie. Its purpose was to search through the data available on the FTP servers. The files on these servers were available for anybody, but one couldn’t utilize them unless knowing the exact address of the server and of the file. Archie looked through this database and amassed lists of files for each server. It was utilized by individuals to match phrases and characters in order to take them to the server address the file they were seeking was on.

 

Archie is today an old technique, but its creation was the first step in the search engine rally that's going on today. As the public grew more and more aware of the existence of the Net, the need for a search tool became obvious. 

 

So, first there were a few software robots, using the concept of spidering to index the web, following links from one web site to the other and saving the text from all visited sites in a database.

 

Between 1994 and 1995 3 crucial search engines appeared: Lycos, WebCrawler and AltaVista. At about the same time Yahoo! appeared but Yahoo! Isn't a search engine. Yes, it has a search engine routine, but yahoo is firstly a director or data and articles, supplying different services as email and hosting. 


Nowadays search engines are in a ceaseless competition. There are 1000s of search engines, but just a couple of big ones. This small group of top search engines is responsible for more than 90% of net searches.

 

But the query arises: if search engines are free and they can be utilized by everybody what keeps them financially alive? The answer to the question is really easy: advertising and traffic. The more visits they have, the greater the traffic then the more money they may make providing promotion space.

 

Search engines are competing to evolve the best formulas and algorithms to evaluate the web pages accordingly to the keywords supplied.

 

If somebody is seeking a top position in search engines, then he has to be sure that his site is projected in such a way that search engines would discover it easily, being relevant for the keywords and phrases the owner wishes it to be found by.



Sunday, 27 March 2022

Shopping Cart Optimization


Given the level of competitors in commercial net businesses, you're aware of the need to maximize the potential of your sites and additional features that you may have. This includes optimizing your shopping cart by utilizing SEO strategies to meet and go beyond the current web criteria and enable you to prosper of your rivals. 

 

A net shopping cart is in itself a wise investment particularly if you've a site geared toward commercial viability. The Advantages of a shopping cart can't be undermined. By bearing a shopping cart, you are able to manage more expeditiously your product inventories. It's likewise a good means to convert site traffic to real sales. The shopping cart is a valuable application that may help increase your visibility on the Net which successively may increase your return on investments. 

 

The shopping cart is an innovational product that you ought to take full advantage of. And like any other investiture, if you don’t take great care of your cart, it won't be worth anything. There are a lot of ways where you are able to optimize your shopping cart. 

 

When you custom-make your shopping cart, remember that little crawling acquaintance of yours: the spider. It's crucial that your links on your shopping cart may be ‘spidered’. Ensure that your URLs will be easily recalled by both your customers and search engines. Utilizing categories and product names on the URL is one way to keep search engines spidering your material.

 

One matter that you should prevent when optimizing your shopping cart is repeat content. Your page rank may be affected by having duplicate content. 

 

Another matter that you should remember is to know your customers’ needs and how they approach finding them. When you produce your shopping cart, utilize generally searchable words to refer to your products. For example, utilize “chair” if you’re selling a chair and not a “comfort device”. Make certain to utilize brand and specific model names on your inventory likewise. Place them correctly in the title and heading of the pages. 

 

With reference to the SEO order, utilize suitable title tags. Author creative meta descriptions as well as the texts depicting the products and categories. Don’t forget to utilize suitable headings. 

 

A different aspect of SEO that you ought to integrate in your shopping cart is link building. This is producing a chance for search engines to discover and rank you. You'll have to produce a lot of links to your site. You are able to email various site owners and sell the thought of linking your site. It would be paragon to have site owners utilize your top keywords in the anchor text, however. 

 

If you discover SEO work complicated and troublesome, there are a lot of specialists which may do the work for you. But that would be additional expenditures on your end. It would be better to learn the strategies and applications and do the primary optimization yourself.