The Importance of Referrer Logs

Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed. 

 

By default, most hosting accounts don’t include referrer logs but may be subscribedd for an extra monthly fee. If your web host does not provide a graphic report of your log files, you can still view the referrer logs for your website by logging into the host server using free or low-cost FTP software, like these:

 

FTP Explorer:   http://www.ftpx.com/

LogMeIn: http://secure.logmein.com/dmcq/103/support.asp

SmartFTP: http://www.smartftp.com/

FTP Voyager: http://www.ftpvoyager.com/

 

The log file is available on your web server which can be download into your computer later. You can use a log analysis tool, like those mentioned below, to create a graphic report from your log files so that the files are easier to understand.

 

Abacre Advanced Log Analyzer http://www.abacre.com/ala/

Referrer Soft http://www.softplatz.com/software/referrer/

Log Analyzer http://www.loganalyzer.net

 

You can view the files using Word, Word Perfect, txt or WordPad files even if you don’t have the right tool. This information is very crucial to your business and marketing plans and is not advisable to neglect it.

 

In addition to identifying the search engine or linked site from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching.

 

As referrer information can sometimes violate privacy, some browsers allow the user to disable the sending of referrer information. Proxy and Firewall software can also filter out referrer information, to avoid leaking the location of private websites. This can result in other problems, as some servers block parts of their site to browsers that don't send the right referrer information, in an attempt to prevent deep linking or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target site itself as the referrer, which prevents these problems and still not divulging the user's last visited site.

 

Since the referrer can easily be spoofed or faked, however, it is of limited use in this regard except on a casual basis.

 

Shopping Cart Protection

Like what the title states: the protection of shopping carts is forever a mainstream issue, it was before, it is today, and it will forever be. If you’re a little business attempting to break into a fairly big and competitive market, shopping cart applications merged with your site would be a good investment. However numerous issues need to be addressed and likely among the more important one is the problem of security. 

 

A shopping cart commonly runs with having a check out, returns the total purchase, computes for the shipping costs, and records the required personal data. The security aspect of the shopping cart relies on the Secured Socket Layer certificate or the SSL which essentially manages the security of the personal data entered by buyers up till the time the data reaches the payment gateway. The SSSL is the responsible for making “https”. If you see this on the URL bar, it signifies the transaction is a secure environment. Meanwhile, the payment gateway or credit cart gateway is the one that corroborates and charges the buy on the charge card. 

 

There are choices now where the shopping cart suppliers no more needs SSL but rather directly sends the data to a payment gateway. The personal data entered by the buyers will then be the obligation of the gateway. This does away with the need for you to maintain any SSL. 

 

It's crucial that you let your buyers know most importantly the possible security risks of net dealings. But likewise make certain that your customers know that in spite of the risks, you've done your part to make the site secure and hack-free. Do not underestimate your buyers. Frequently, if they feel that something’s not proper with a site’s shopping cart, they'll most likely bail out of their transactions. 

 

Likewise, be accurate and clear about your shopping cart’s policy rules of thumb. I know it may be enticing to utilize assorted legal and marketing jargons. But, you have to remember that your users are not authorities and confronting them with a policy guideline that's highly complicated and hard to comprehend will reflect on your business’ report. 

 

We may only stress the importance of protection in these sorts of web applications. I've heard tales of identity thefts before and your buyers will certainly go with a shopping cart that may protect them from potential theft of charge card and personal data. 

 

Among the simplest ways to bear a secure network is to avail of the services of well esteemed and secure service supplier. That naturally is a sure way to bear a secure network for your shopping cart. Banking on the credible services of 3rd party providers isn't a bad course to take. You just require some time checking on these shopping cart providers to get to know them. 

 

The bottom-line is to buy and maintain a secure shopping cart for your customers. You've several choices at your disposal and not bearing a secure one is altogether unforgivable.

 

Brand New Mini Stun Gun Offers Powerful Punch

Everybody I am sure has watched Cops before and seen those videos of out-of-control ‘bad guys’ and seen them get shocked or tased by either a stun gun or a taser. Or, for any 24 fans out there we all say Jack shock President Logan in an attempt to subdue him and get him off of the helicopter. Well, the problem with most stun guns today is that although they are pretty small, you may want them just a little bit smaller. Maybe something just a little easier to carry around with you is all you would want. That time has come. The new kid in town is here. Introducing The Runt Stun Gun.

 

Everyone has seen the Stun Master’s and what they look like. The new Runt Stun Gun is easily concealable and it will fit virtually undetectable in the hand of a woman or a man. This allows your attacker to approach with no fear. The element of surprise is the key here. Your attacker will drop to his knees and will never see it coming.

 

The reason for this sudden surprise and drop comes from the technology that The Runt possesses. It uses new cutting edge micro-technology that allows it to deliver unprecedented power from a palm sized weapon. It contains three voltage levels so you can choose how much you need to use. I would recommend choosing the level based on your own size and how much more power you would need to subdue a man two or three times your size.

 

The Runt is perfect for all women or men of all sizes and is available in 350k, 650k, and 950k volts. This selection of voltage will allow people to get the kind of voltage they are looking for. At 950k volts, this is hands down one of the most powerful stun guns on the market today.