The Advantages Of Video Marketing

It is essential that you understand the main advantages of video marketing. This will provide you with the inspiration and motivation to create the best videos for your audience. There have been numerous surveys conducted about video marketing and they have all revealed positive results. People prefer to watch videos these days than they do reading text.

 

Get more Leads and Sales

 

When you regularly create and post videos you should see an increase in the amount of visitor traffic to your website and your offers. You can use videos to persuade your audience to take the action that you want. They are much more likely to be persuaded to do this with videos than other forms of content marketing.

 

A lot of video marketers use their videos to obtain new leads for their business. This is an effective strategy as a good video will always leave people wanting more. You can also make more sales of your products and services with videos as well.

 

Videos Increase Engagement

 

If you post your videos on the right platforms and create them so that they provide value to your audience then you will drive up engagement levels. This is necessary to build trust with your audience and persuade them to get more involved with your business.

 

Videos on social media platforms are shared more than any other form of post. Ask your viewers to like and share and also to leave a comment. Make sure that you respond to comments swiftly. All of this will help you to achieve higher conversions.

 

Build more Trust with Videos

 

You will not create a lot of trust with your audience if you just make text and image-based posts. People want to know who you are and what you stand for and videos are the best way to provide this. It is very important that you make a personal appearance on some of your videos.

 

Create videos to answer the burning questions that people have in your niche. This will go a long way to establishing you as an expert. Your audience will trust you much more if they perceive that you are an expert.

 

Use Videos to Increase Brand Awareness

 

Videos can really help you to increase your brand awareness. By creating the right types of videos, you will introduce your brand and be able to showcase your products and services. There is no better way to make your audience more aware of your brand.

Be sure to tell your story with all of your videos. Explain why you created your business and the reason that you created your products and services. Emphasize the fact that your brand is all about providing the right solutions for your audience.

 

Decision Makers watch Videos

 

CEOs and other senior executives will watch videos to learn more about a business and their products and services. If they are impressed with the videos, they watch they will share them with their employees. 

 

It is tough to get through to decision makers a lot of the time. So, make impressive videos and use the right platforms to post them so that decision makers will see them. Surveys have confirmed that senior executives in companies and organizations watch videos too and you need to get in front of them as much as you can.

 

Where To Share Your Videos For The Best Results

After you have created your videos, you will need to share them in places where your audience will see them. There are certain platforms available that will provide your videos with more exposure than others will. In this article, we will look at the best places for you to share your videos.

 

Add your Videos to your Website

 

The first place you need to share your videos is on your website. There are several ways that you can do this. We recommend that you create a new post and use a similar title to that of your video. Embed your video at the top of the page and then provide some SEO optimized text underneath it.

 

Most of your visitors are going to watch the video but there may be some that prefer to read so give them the option. Using keywords in your text will help the search engines to rank your web pages that include videos. When you have videos on your website you should reduce your bounce rate as visitors will stay and watch them.

 

You Must use YouTube

 

There is no bigger video platform than YouTube. We strongly recommend that you create a YouTube channel for your business and upload your videos there. Each month, YouTube receives more than 40 billion visitors. It is the second largest website and the second largest search engine after Google.

 

The key to success with YouTube is video views, likes and shares and comments. Your aim will be to increase the number of subscribers that your channel has. When people subscribe to your channel, your new videos will appear on their home page.

 

You probably know that Google owns YouTube. Because of this, Google will display three YouTube videos for the majority of its search results. So, you have the opportunity for your videos to be found in Google search as well as YouTube search.

 

Videos are Very Popular on Facebook

 

Another giant platform where you need to upload your videos is Facebook. It is the third largest website in the world and video content is extremely popular with the users. You will need to create slightly different videos for Facebook than you do for YouTube.

The format for Facebook videos is different to YouTube. Also, you need to add more visuals to your Facebook videos. This is because a lot of Facebook users will not turn the sound on with videos so you need to use text and images to make your points as well.

 

Other Video Sharing Platforms

 

YouTube is not the only video sharing platform available but it is by far the biggest. Platforms like Daily Motion and Vimeo receive millions of visitors a month and it is worth uploading your videos to these as well as YouTube.

 

Do a search for other video sharing platforms that you can use. You will be surprised how many other options are available. If you believe that your audience will visit these sites then upload your videos to them.

 

Share on other Social Platforms

 

What other social platforms do your audience use? Do they use Twitter or Instagram? If you are in the B2B market then you must have a profile on LinkedIn. You can share your videos on all of the major social networks.

 

Why You Should Use Live Streaming Events For Your Business

A lot of marketers steer clear of live streaming because they are concerned that it is very hard work and that many things can go wrong. Although these things are true, there are many advantages to holding live streaming video events.

 

Basically, live streaming is a great marketing tool. There are many people that like to attend live events and major platforms like YouTube and Facebook know this. They provide live stream facilities and there are other platforms available too such as Twitch and Periscope which is now owned by Twitter.

 

Build Trust Faster with Live Events

 

Nobody is going to expect your live event to be perfect. People know that things are likely to go wrong and this is one of the reasons that live events are so popular. Live stream audiences like the fact that everything is unedited and that there are likely to be some surprises.

 

Your audience will appreciate it when you put on live events. They know that it takes courage to do this and they will trust you more for it. A live event is a lot more natural than a conventional video. With a live stream you will come across as more authentic and genuine. Regularly hosting live events should really boost the trust that your audience has in you.

 

Get more Engagement with a Live Event

 

With a live event you will be able to interact with your audience. During your presentation, your audience will be able to ask questions and give their opinion. You can choose to answer questions in real-time or have a session at the end for questions and answers.

 

Something that may surprise you is that live events tend to have much higher retention rates than conventional videos do. Various studies have shown that audiences tend to stick around as much as 10 times longer with a live event.

 

Increase your Brand Awareness with Live Streams

 

It is no use just hosting one live event. Be committed to hosting several of them. When you do this, you will increase the awareness of your brand in a big way. You must make a personal appearance with your live events. Overcome any fears that you have about this and do it. Your audience wants to know who you are.

 

Live Streams are easier to Produce than Conventional Videos

 

There is no doubt that it can be nerve wracking to host a live event but it will get easier for you over time. Always have a structure for your live events as this will help you and your audience. You need to know what to deliver and they need to know what to expect.

 

It usually costs less to put on live events than it does to make conventional videos. Remember that there is no editing involved with live videos. Most of the time the platform that you are using such as YouTube or Facebook will save your live event. This is good for the members of your audience that could not attend the live session.

 

Find out what your Audience wants with Live Events

 

Another advantage of live events is that you can use them to find out what your audience really wants. You can tell them about your new ideas for products and services and ask them to give you their opinion. Alternatively, you can just ask them outright what they want you to create next.

 

3 Easy Steps to Build Good Working Habits

Developing good habits, in general, can be tricky. Developing work habits can be even harder. However, with hard work and dedication, good working habits will help you achieve success in your career. So how can you build good working habits? The short answer is to work hard, but the long answer will be explained in this article.

 

1. Practice Good Time Management

 

Learning to manage your time wisely while working will help you get ahead quickly. Good time management also keeps you from falling behind on any work. To practice good time management, there are a few tips you can heed: 

 

●   Utilize a planning system. Make sure all of your tasks and important events are written down or recorded somewhere so you don’t accidentally forget something important.

●   Prioritize your tasks by order of importance. Obviously, important tasks should come before anything else. Prioritize and then complete tasks as they come based on how urgent each one is.

●   Give yourself a time restraint. If you’re working on a project, give yourself due dates to get certain parts of it done at a time. This way you stick to a stricter schedule.

 

2. Use Professionalism at Work

 

When one thinks of professionalism, the almost immediate thought that comes to mind is well-groomed and well-dressed. However, the idea of professionalism is so much more than how you look. In fact, general hygiene is really the only physical aspect of professionalism that’s worth noting. 

 

The way you work, act and treat other coworkers and clients/customers say more about your professionalism than any outfit ever could. A person who is professional practices empathy and is courteous to others.

 

3. Create a Good Work/Life Balance

 

Along with time management and professionalism, there needs to be a balance between your work life and your personal life. While being a good worker is important, it’s also equally as important for you to live life and enjoy yourself. Life can’t be serious all the time. There are going to be times where you need to step back and take a break and there’s nothing wrong with that.

 

We also know it can be hard trying to find that balance between your work life and home life. If it helps, you can follow some of these tips to make the balance come easier to you:

 

●   Have a designated day or weekend where you can’t work, no questions asked. You don’t even need to give an explanation while you tell your workplace your availability, just say that that particular weekend is an off time for you and it’s non-negotiable.

●   Try to leave for lunch if you can. Try a new local place near your office or take a packed lunch to the park down the road. Either way, make sure you see more than just your office building every day.

●   Set goals and reward yourself. If you set certain goals at work, reward yourself with some kind of treat when you reach them. Maybe you take the day off and explore the city or maybe you decide now is a good time to take an impromptu trip to the ice cream shop with your family.

 

Four Simple Methods to Achieve Work-Life Balance

Everyone always talks about their quest to achieve the elusive work-life balance. This mysterious term seems near impossible, but it is achievable. Although it isn’t easy, there are things you can do to foster a healthy work-life balance without having to make major sacrifices. Let’s take a look at four of the simplest methods.

 

1. Don’t Try to Be Perfect

 

Nobody likes a perfectionist and a perfectionist certainly doesn’t have a healthy work-life balance. If you spend all of your time being perfect in either your home or work life, you’re going to end up sacrificing things along the way. The goal here is not to have to do that, so letting go of the idea of perfection is key.

 

Another downfall of perfectionism is the increased risk of burnout. It’s easy to want to agonize over tiny details, but sooner or later that’s going to catch up to you and you’ll be turned off to doing any other work.

 

2. Don’t Bring Work Home With You

 

Not bringing work home with you is kind of a given. If you want to achieve a healthy balance between the two, you can’t spend more time dedicated to one or the other. This means any physical work needs to stay at work and it can wait until your next work day. This same sentiment goes for bringing your “home stuff” into your workplace.

 

Although it’s fine to talk about your work day or your day off in either sector, the rest should be left in their respective fields.

 

3. Exercise Regularly or Meditate

 

Exercising releases endorphins and generally makes you feel happier. Meditation is a tool to practice mindfulness and being calm. Both of these physical activities help you deal with stress in either part of your life, which makes for a healthier balance in general. If you have a healthy outlet for stress relief, then you don’t spend precious time dumping your problems onto your spouse or coworkers.

 

4. Make Time For Personal Relationships

 

For many people, the main struggle in work-life balance is that they spend too much time working and not enough time in their personal life. To combat this, it’s important to maintain and create personal relationships. Human beings are inherently social animals and we thrive off of each other in that way. Having good personal relationships will make you all around happier.

 

Five Signs You’ll Be Successful

How successful a person is depending on a variety of factors. While each individual human being is unique, there are five key signs that signify a person’s success. The range a person is able to dream and set goals, as well as their ability to speak their mind, are some of the key components here. Let’s go over the five signs that make a person successful

 

1. You Use Your Voice

 

You’ll never be able to appropriately express your goals, wants, and needs if you don’t know how to use your voice. People who know when and how to speak up when necessary are far more likely to be successful than someone who is more reserved. After all, you can’t get what you want if you never actually try to go for it.

 

If you have trouble with this trait, here are some ways to help:

 

●   Take baby steps. If you suffer from social anxiety and you find it difficult to speak in public, start small with one or two close friends or acquaintances. Once you start to feel more comfortable, you can progress to more people.

●   Write things down ahead of time. This will help you feel more prepared for when the time comes.

●   Practice by yourself or with someone you trust. If you have to give an important presentation at work, practice in the mirror a few times to get comfortable.

 

2. You Aren’t Stuck in the Past

 

The only way for a person to be successful is to always look ahead. If you’re stuck thinking in the past, then you’ll never be able to reach the goals you’ve set for your future. Successful people know how to appreciate where they’ve come from while also looking ahead.

 

3. You Like to Dream Big

 

Successful people are generally big dreamers. They’re always working toward a goal and once that goal is completed, they set a new one. There are no dreams or ideas too big or farfetched for someone with a mindset for success.

 

4. You Aren’t Afraid to Fail

 

Nobody is perfect and failure is imminent. There will be times where failure is inevitable and if you have the success mindset, you won’t let those failures dictate how you live your life. Our failures come with the best life lessons and successful people know how to take what they’ve learned as they move forward.

 

5. You Think About Others

 

A successful person is a selfless person. If you have the mindset for success, you’ll be mindful and courteous to those around you. Your general positive energy will rub off on others and inspire them to act the same way you do. A successful person is an inspiration to others.

 

10 Best Habits For Professionals to Have

 

Being successful in the workplace doesn’t simply come from a good work ethic. There are a variety of habits that professionals have that are critical for success.

 

1. Schedule-Keeping

Any meeting or event pertaining to work should be diligently scheduled. This way, you always know your schedule and when you have openings for other engagements. Also, having a good schedule helps reduce the risk of procrastination.

 

2. Task Prioritization

A successful professional also knows how to prioritize their tasks. They can differentiate between more and less important tasks and act accordingly. Although multitasking can sometimes be beneficial, prioritizing tasks means you can take care of important tasks before others.

 

3. Not Taking Life Too Seriously

Being laid back and more go-with-the-flow leaves a person feeling more relaxed and looser. If you spend all your time as a perfectionist who agonizes over every little detail, you’ll miss the truly beautiful things in life. Success means nothing if you aren’t able to fully live.

 

4. Planning and Organization

Proper planning and organization is another way successful people combat procrastination. Making a habit to plan out activities and important work functions and write them down helps successful people feel more put together.

 

5. Self-Accountability

Making a commitment is easy, actually following through with it is the tricky part. Successful people are better at this because they hold themselves accountable. A successful person commits to something only if they know they can follow through.

 

6. Laser Focus

Beyond a regular focus on a task, successful people are laser-focused. They’re more than attentive when it’s important. If they set their mind to something, they won’t stop until they complete the task.

 

7. Regular Exercise

 

To make the most of their waking hours, a successful person will exercise both their mind and their body outside of work. Physical exercise has clear physical benefits to your general wellbeing and it does wonders for your mental health and clarity too.

 

8. Good Sleeping Habits

In order for the human body to function properly, it’s essential you get adequate sleep each night. The actual amount will vary depending on your age and overall health, but a successful person follows the specific guidelines for their health and lifestyle.

 

9. Positive Attitudes

People who are considered successful are generally positive people. They’re the friend that always makes you feel good to be around. They don’t dump their problems on you unsolicitedly and they spend much of their time lifting others up.

 

10. Practicing Gratefulness

Successful people always regularly practice gratefulness. They know where their success comes from and they don’t forget it. Being grateful is important because it keeps a person humble and reminds them where they came from. 

 

Three Easy Steps to Plan Ahead for Success

The key to success in any situation is to have a solid plan in place. This way, you have specific guidelines you can adhere to to ensure nothing gets missed. Following a well-thought-out plan will all but guarantee success in any setting. In this article, we’ll highlight three crucial steps for planning ahead for success.

 

1. Make a List of Goals

 

What are you trying to achieve here? What is the ultimate end goal? These are questions you need to ask yourself when thinking about any type of goal. Once you’ve established the answer here, you should make a physical list of short, medium, and long-term goals.

 

Having three different timeframes will allow you to celebrate small wins right alongside the big ones. Creating smaller and more easily achievable goals also helps keep you motivated toward the final outcome.

 

For example, let’s say your ultimate goal is to run the Boston Marathon. This seems like an impossible task, right? However, making short and medium-term goals like running a 5K or running a half marathon, act as baby steps to your end goal.

 

2. Take Note of Any Possible Scenario and Outcome

 

When thinking about your end goal, it’s also important to prepare yourself for every possible outcome, no matter how outlandish it seems at the time. Doing this will leave you prepared for any situation and nothing will be able to take you by surprise.

 

So, what are the possible scenarios for running the Boston Marathon? The two easiest would be that you win first place, or you come in dead last. There are, of course, plenty of other hypothetical situations too but thinking about the best and worst possible outcome will help curb any potential disappointment.

 

3. Stay Focused on the End Goal

 

Once you’ve started on your path, it’s important to never lose sight of your end goal. Despite any tough day or week that comes your way, keeping your eyes on the ultimate prize will keep you humble and dedicated to your cause. Plus, the more focused you are on your goal of running in the Boston marathon, the quicker you’ll get there.

 

Laser focus keeps you motivated and allows you to teach your brain self-discipline. The vest and fastest way to reaching your end goal is through dedication and hard work. Both of which are components of good self-discipline.

 

How to Build Productive Habits

Building productive habits is an important part of career success. When you form a productive habit, you teach your body to be productive on its own. The more often you practice these behaviors, the more second nature they’ll become. There are several ways a person can build productive habits, but in this article, we’re going to cover the top four.

Don’t Overdo Your To-Do List

When making a daily to-do list, it’s easy to want to write down every little thing you need to accomplish for the day. As tempting as this may be, you’ll be more productive if you cut your list in half and only include the most time-sensitive or biggest tasks. Getting more urgent tasks done before smaller and less important ones will leave you feeling much more accomplished than you would the other way around.

Follow The 80/20 Rule

The 80/20 rule is a general rule which claims that only 20% of what you accomplish will dictate 80% of your results. If you omit less important work tasks during the workday and focus only on the bigger things, you’ll be much more productive. For example, if you’re currently working on a work project, make a list of everything you need to complete for it. Then, single out the most important steps and complete those first.

Use The Mornings For Self-Reflection

Many productive and successful people swear by morning self-reflection. Waking up before everyone else in your house and reading or journaling is common in the business world. As ridiculous as it may sound, doing this type of self-reflection in the morning is actually proven to be beneficial. 

Self-reflection doesn’t have to be formal meditation or journaling, either. You can purchase a guided journal or draw if you prefer to do that. The main thing to remember here is to do something that brings you joy to get you amped for the day.

Get The “Hard Stuff” Done Before Lunch

If you have a day with some pretty hefty tasks ahead of you, try your best to complete them before lunch. This way, you can enjoy the second half of your day and complete more menial tasks. Plus, if you don’t have smaller tasks to complete and you’ve already finished the more urgent stuff, you can take an early day off.

As soul-crushing as some of the hard stuff may be, it’s more rewarding to get it done and out of the way as soon as you can than it is to leave it waiting for you.