A lot of marketers steer clear of live streaming because they are concerned that it is very hard work and that many things can go wrong. Although these things are true, there are many advantages to holding live streaming video events.
Basically, live streaming is a great marketing tool. There are many people that like to attend live events and major platforms like YouTube and Facebook know this. They provide live stream facilities and there are other platforms available too such as Twitch and Periscope which is now owned by Twitter.
Build Trust Faster with Live Events
Nobody is going to expect your live event to be perfect. People know that things are likely to go wrong and this is one of the reasons that live events are so popular. Live stream audiences like the fact that everything is unedited and that there are likely to be some surprises.
Your audience will appreciate it when you put on live events. They know that it takes courage to do this and they will trust you more for it. A live event is a lot more natural than a conventional video. With a live stream you will come across as more authentic and genuine. Regularly hosting live events should really boost the trust that your audience has in you.
Get more Engagement with a Live Event
With a live event you will be able to interact with your audience. During your presentation, your audience will be able to ask questions and give their opinion. You can choose to answer questions in real-time or have a session at the end for questions and answers.
Something that may surprise you is that live events tend to have much higher retention rates than conventional videos do. Various studies have shown that audiences tend to stick around as much as 10 times longer with a live event.
Increase your Brand Awareness with Live Streams
It is no use just hosting one live event. Be committed to hosting several of them. When you do this, you will increase the awareness of your brand in a big way. You must make a personal appearance with your live events. Overcome any fears that you have about this and do it. Your audience wants to know who you are.
Live Streams are easier to Produce than Conventional Videos
There is no doubt that it can be nerve wracking to host a live event but it will get easier for you over time. Always have a structure for your live events as this will help you and your audience. You need to know what to deliver and they need to know what to expect.
It usually costs less to put on live events than it does to make conventional videos. Remember that there is no editing involved with live videos. Most of the time the platform that you are using such as YouTube or Facebook will save your live event. This is good for the members of your audience that could not attend the live session.
Find out what your Audience wants with Live Events
Another advantage of live events is that you can use them to find out what your audience really wants. You can tell them about your new ideas for products and services and ask them to give you their opinion. Alternatively, you can just ask them outright what they want you to create next.
No comments:
Post a Comment