Here's How To Avoid The 3 Most Common Affiliate Mistakes

Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more an more people are now willing in this business. 

 

However, like all businesses, there are lots of pitfalls in the affiliate marketing business. Committing some of the most common mistakes will cost the marketers a large portion taken from the profit they are making every day. That is why it is better to avoid them than be regretful in the end. 

 

Mistake number 1: Choosing the wrong affiliate. 

 

Many people want to earn from affiliate marketing as fast as possible. In their rush to be part of one, they tend to choose a bandwagon product. This is the kind of products that the program thinks is “hot”. They choose the product that is in demand without actually considering if the product appeals to them. This is not a very wise move obviously.

 

Instead of jumping on the bandwagon, try to choose a product in which you are truly interested in. For any endeavour to succeed, you should take some time to plan and figure out your actions. 

 

Pick a product that appeals to you. Then do some research about that product to see if they are in demand. Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only. 

 

Mistake number 2: Joining too many affiliate programs. 

 

Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to try and maximize the earnings you will be getting. Besides you may think that there is nothing wrong and nothing to lose by being part of many affiliate programs.

 

True, that is a great way to have multiple sources of income. However, joining multiple programs and attempting to promote them all at the same time will prevent you from concentrating on each one of them. 

 

The result? The maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially it would. The best way to get excellent result is by joining just one program that pays a 40% commission at least. Then give it your best effort by promoting your products enthusiastically. As soon as you see that it is already making a reasonable profit, then maybe you can now join another affiliate program.

 

The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking real bright and it seems affiliate marketing will be staying for a long time too.

 

Mistake number 3: Not buying the product or using the service.

 

As an affiliate, you main purpose is to effectively and convincingly promote a product or service and to find customers. For you to achieve this purpose, you must be able to relay to the customers that certain product and service. It is therefore difficult for you to do this when you yourself have not tried these things out. Thus, you will fail to promote and recommend them convincingly. You will also fail to create a desire in your customers to avail any of what you are offering.

 

Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you have done so, then you are one of the credible and living testaments aware of its advantages and disadvantages. Your customers will then feel the sincerity and truthfulness in you and this will trigger them to try them out for themselves. 

 

Many affiliate marketers makes these mistakes and are paying dearly for their actions. To not fall into the same situation they have been in, try to do everything to avoid making the same mistakes. 

 

Time is the key. Take the time to analyze your marketing strategy and check if you’re in the right track. If done properly, you will be able to maximize your affiliate marketing program and earn higher profits.

 

eBay: The First 10 Years

Yes, you read that correctly: ten years. eBay was created in September 1995, by a man called Pierre Omidyar, who was living in San Jose. He wanted his site - then called 'AuctionWeb' - to be an online marketplace, and wrote the first code for it in one weekend. It was one of the first websites of its kind in the world. The name 'eBay' comes from the domain Omidyar used for his site. His company's name was Echo Bay, and the 'eBay AuctionWeb' was originally just one part of Echo Bay's website at ebay.com. The first thing ever sold on the site was Omidyar's broken laser pointer, which he got $14 for.

 

The site quickly became massively popular, as sellers came to list all sorts of odd things and buyers actually bought them. Relying on trust seemed to work remarkably well, and meant that the site could almost be left alone to run itself. The site had been designed from the start to collect a small fee on each sale, and it was this money that Omidyar used to pay for AuctionWeb's expansion. The fees quickly added up to more than his current salary, and so he decided to quit his job and work on the site full-time. It was at this point, in 1996, that he added the feedback facilities, to let buyers and sellers rate each other and make buying and selling safer.

 

In 1997, Omidyar changed AuctionWeb's - and his company's - name to 'eBay', which is what people had been calling the site for a long time. He began to spend a lot of money on advertising, and had the eBay logo designed. It was in this year that the one-millionth item was sold (it was a toy version of Big Bird from Sesame Street).

 

Then, in 1998 - the peak of the dotcom boom - eBay became big business, and the investment in Internet businesses at the time allowed it to bring in senior managers and business strategists, who took in public on the stock market. It started to encourage people to sell more than just collectibles, and quickly became a massive site where you could sell anything, large or small. Unlike other sites, though, eBay survived the end of the boom, and is still going strong today.

 

1999 saw eBay go worldwide, launching sites in the UK, Australia and Germany. eBay bought half.com, an Amazon-like online retailer, in the year 2000 - the same year it introduced Buy it Now - and bought PayPal, an online payment service, in 2002.

 

Pierre Omidyar has now earned an estimated $3 billion from eBay, and still serves as Chairman of the Board. Oddly enough, he keeps a personal weblog at http://pierre.typepad.com. There are now literally millions of items bought and sold every day on eBay, all over the world. For every $100 spent online worldwide, it is estimated that $14 is spent on eBay - that's a lot of laser pointers.

 

Now that you know the history of eBay, perhaps you'd like to know how it could work for you? Our next email will give you an idea of the possibilities.

 

3 Things All Affiliate Marketers Need To Survive Online

Every affiliate marketer is always looking for the successful market that gives the biggest pay check. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

 

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

 

What are these three tactics?

 

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more. 

 

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing. 

 

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

 

2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

 

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch. 

 

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

 

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

 

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day. 

 

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic. 

 

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part. 

 

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do. 

 

Besides, think of the huge pay checks you will be receiving!

Learning the eBay "Lingo"

Do you have trouble sometimes understanding when people talk about eBay? Don't worry, some of the jargon is really obscure, and you can't be expected to understand it until someone's told you what it means. Here's a little list of some of the most useful lingo to know, but you don't need to memorise it - even the most common jargon is only used relatively rarely.

 

Words

 

Bid: telling eBay's system the maximum price you are prepared to pay for an item.

Dutch: an auction where more than one of an item is available.

Feedback: positive or negative comments left about other users on eBay.

Mint: in perfect condition.

Non-paying bidder: a bidder who wins an auction but does not then go on to buy the item.

PayPal: an electronic payment method accepted by most sellers.

Rare: used and abused on eBay, now entirely meaningless.

Reserve: the minimum price the seller will accept for the item. 

Shill bid: a fake bid placed by a seller trying to drive up their auction's price.

Snail Mail: the post, which is obviously very slow compared to email.

Sniping: bidding at the last second to win the item before anyone else can outbid you.

 

Abbreviations

 

AUD: Australian Dollar. Currency.

BIN: Buy it Now. A fixed price auction.

BNWT: Brand New With Tags. An item that has never been used and still has its original tags.

BW: Black and White. Used for films, photos etc.

CONUS: Continental United States. Generally used by sellers who don't want to post things to Alaska or Hawaii.

EUR: Euro. Currency.

FC: First Class. Type of postage.

GBP: Great British Pounds. Currency.

HTF: Hard To Find. Not quite as abused as 'rare', but getting there.

NIB: New in Box. Never opened, still in its original box.

NR: No Reserve. An item where the seller has not set a reserve price.

OB: Original Box. An item that has its original box (but might have been opened).

PM: Priority Mail.

PP: Parcel Post.

SH: Shipping and Handling. The fees the buyer will pay you for postage.

USD: United States Dollars. Currency.

VGC: Very Good Condition. Not mint, but close.

 

The chances are that you'll find more specific jargon related to whatever you're selling, but it'd be an impossible task to cover it all here. If you can't figure one out from your knowledge of the subject, then type the term into a search engine, followed by the word 'eBay'. The chances are that someone, somewhere will have seen fit to explain it.

 

While it's good to be able to understand others' jargon, avoid using it unless you really need to (for example, if you run out of space in an item's title). Many people on eBay are not experienced buyers and you will lose them if you write a load of gobbledegook all over your auction.

 

By now, you're well prepared for eBay life, and you're probably ready to get started with that first auction. In the next email, we'll show you how to dive in and get started.

 

Good SEO Can Be Cheap

SEO is the most red-hot way to drive targeted hits to your site. Maximizing the advantages of a well optimized site will bring about lots of earnings for the marketer. But, optimizing your web site may cost you thousands of dollars if you're not skilled in that area.

 

But to tell you the truth, you are able to basically get info on low cost SEO anyplace on the Net. But only several truly show you how to figure out an affordable SEO attempt. And those few that truly inform are included in this article. 

 

1. Link exchanges

 

One inexpensive SEO technique that may get you best results is through link exchanges or linking to and from other sites. Depending upon the sites that you would like to exchange links with, this instrument may even cost you zip. Get hold of the author or owner of the site you prefer to have a link exchange with. You'll be surprised with the eventual spiking up of your page ranking utilizing this means of getting your site optimized.

 

2. Author or acquire key word rich material

 

Authoring truly enlightening and keyword-rich material is one surefire way to make your Net business more visible than ever. It's either you author your own material or you get them from article directories that let you post these articles on your site as long as you maintain the resource box or the author's byline. Just don't stuff your material with keywords so people will get bored reading them. The readability and novelty of your articles will still be the cornerstone of whether your readers will keep on coming back to your site or not.

 

3. Attention-getting Domain Name

 

What better to make your target visitors remember your site but with a very easy-to-recall DNS. Something sweet and short will evidence to be really priceless. Registering your domain name isn't free of charge. But creative thinking is.

 

4. Mastermind your site navigation

 

Supplying easy navigation for your site is one way to make your visitors become at ease. This, successively, will improve the flow of traffic to your site. 

 

Affordable SEO is always evolving like any other plan of attack in information technology. There are a lot of techniques that may very well land you on the top 10 rankings of Google or on any other search engines. Some might cost a lot but there are techniques that may give you the same results at a low price or you can even do on your own like those noted above.

Gratis Website Promotion

Can you ever get free site promotion? Is that even workable? 

Naturally yes! Today, your site can collect huge traffic in no time thanks to free site promotion.

 

How does this free site marketing go anyhow? What are the things to be done?

 

1. List your site.

 

Seek the hottest Net directories and list your site there. This is the easiest and best free site promotion maneuver. Begin with this step and the rest of the great things will come after.

 

Simply don't forget to prep your site and make it all smartened up for a higher opportunity to get accepted in your directory of choice.

 

2. Understand forums.

 

One reason why discussion boards are created is for free site promotion for everybody. Log-in, post actively, let them know about your web site in each post and you draw in instant visitors right there.

 

3. Author a press release.

 

Free your writing prowess and begin a press release that promotes your site! This is a free site promotion maneuver that you are able to do anytime. Type a brief paragraph or 2 and e-mail it to your friends, co-workers, internet e-zines, papers and other media and massive traffic will come to you promptly!

 

4. Be friendly in cyberspace.

 

Free site promotion means you need to be friendly to other webmasters. How come, you ask? So they may link you at once! Make contacts and never tire of link petitions and exchanges. 

 

5. Author an article.

 

Say, your site is about your travel agency. Author an article about the fringe benefits of traveling or the most red-hot travel spots in the world. On the final paragraph, refer to your site in passing. This article works as an advertorial and doubles as a free site promotion plan of attack.

 

6. Simply let the whole world know about your web site.

 

What is free site promotion without the buzz? Insert your site, its URL and features in daily conversations and let the great news spread from one mouth to some other!

 

7. Create a banner ad.

 

Create a banner ad for your web site and ask another webmaster to do the same for his web site. Then trade!

 

8. Take a free site promotion class online.

 

Yes, there are free site promotion tutorials. You can actually take a free site promotion course that may help you out further. 

 

Once you make a site, you need not pay anything to market it. You just read it -- there's such a thing as free site promotion!

Affordable Internet Advertising

Advertising had long since been a major determiner of a business' success. This would include the display of the product / service to the consumers. What truly matters is how it's presented to the target market to be able to seize it.

 

Whatever the package, the ad media likewise plays a great role in deciding the success of the product or service awareness.

 

What might be its rewards over other tested medium like the best-selling television ads? 

 

Benefits

 

Even though the Net ad may be deemed "classy" or far-reaching, as likened to other medium, this is far cheaper than most. Net Ad Packages are provided for as low as $29.99 for a one-month run-time period.

 

Should your product / service aspire to cater to the younger generation or the corporate-oriented ones, Net ads would be best since they'd always be "hooked-up" into the net browsing sites that may have a link to your very own. Final result, a great number of "hits" on your web site!

 

All you'd ever really need is a personal computer (and some knowledge and brilliant ideas in forming your web site) wherein you may open your site, search for the best Net advertisement package, and check / update the status of your ad. You might actually never have to leave your house to advertise!

 

Contrary to the television ads that need to be updated on a steady basis, Net ads may run for quite some time without the need for alteration. If so, change in the web site is really minimal and might be done easily at home.

 

Disfavors

 

Limited market might be captured if one would solely utilize the Net for advertising. Although most individuals now are into the utilization of technology, i.e. Browsing the Net, still, majority of the average consumers still trusts the old sort of advertising as a means of accumulating info about particular products / service.

 

If one would engage the help of another professional or organization to produce the web site for their product or service, this would entail more costs on the part of the entrepreneur. 

 

Given the posted list of benefits and disfavors about low-cost Net advertising, an entrepreneur might now weigh in its pertinence to his / her product or service.

 

The aim of Net advertising is to offer the broadest range or "utmost exposure" of the brand at the least conceivable cost.

Utilizing Google Adwords

It’s a basic business belief that if you prefer to make revenue, you have to spend revenue. One great way of spending money for business increase is by advertising. Advertising pulls in the individuals because through advertising, they recognize that there's such a company or product. With the correct sort of advertising, you are able to see the gush of traffic growth to your web site. With a high bulk of traffic, even if only a little part or percentage winds up buyers it's still a good profit yielding income.

 

Presently, there's no other ad system that is worth every penny other than utilizing Google’s Adwords. The upsurge in popularity of Google’s Adwords is really plain as you are able to see so many sites using this ad system. 

 

In utilizing Google's Adwords, you pay a particular cost depending upon the number of keywords your ad is geared towards. Every time an individual does a search in Google, the keyword or keywords they utilize generate ads on the page he sees.

 

This technique targets the traffic a web site wants for their site. This likewise sees to it that you're visible to people searching a particular term or key phrase. Paying Google for this ad strategy sees to it that your target group of individuals views your ads. 

 

Apart from Google, you are able to likewise be featured in their additional search networks; these include sites like, AskJeeves, AOL Search and Netscape. These sites likewise show Adwords ads that respond to searches done by visitors. There are likewise content networks, non-search engine web sites that feature Google Adwords, which will also bear your ads. But this is subject to the niche the web site features. Your selected keywords will influence which content network shall feature your advertisement. The frequency of your advertisement shall likewise be ascertained by your allowed budget.

 

Recognizing that all your traffic is potential customers and may be interested in your products and company is a great way to look at business. Send targeted traffic to your web site by utilizing keywords or keyword phrases for your Goggle Adwords that concerns your company and your products. There are a lot of net tools that may help you in picking out keywords and keyword phrases that are presently in demand that may help drive targeted traffic to your web site.

 

With your Google Adwords ad, you're in a better spot so that every click to your ad is a possible buyer that's exactly looking for or interested in what you have to provide. Make certain that your Google Adwords ad has the correct keywords so that you are able to drive your targeted traffic to your site.

SEO Friendly Pages

There's no point in establishing a website unless there are visitors going there. A major reservoir of traffic for most web sites on the net is search engines like Google, Yahoo!, MSN, Altavista and so forth. Thus, by planning and producing a search engine friendly web site, you will be able to rank well easily in search engines and receive more site visitors. 

 

Major search engines utilize computer programs known as crawlers or robots to index sites to place on their search result pages. They travel along links to a page, read the material on the page and place it in their own database, pulling out the listing as individuals search for different things.

 

If you would like to make your website get indexed easily, you ought to avoid utilizing frames on your site. Frames will only discombobulate search engine robots and they may even abandon your web site because of that. Furthermore, frames make it hard for users to bookmark a particular page on your web site without utilizing long, elaborate scripts. 

 

Do not introduce crucial info in Flash movies or in pictures. Search engine robots may simply read text on your source code so if you introduce crucial words in Flash movies and pictures instead of text form, your search engine ranking will be touched on dramatically. 

 

Utilize meta tags accordingly on every and each page of your web site so that search engine robots recognize at first sight what that certain page is about and whether or not to index it. By utilizing meta tags, you're making the search engine robot's task easier so they will crawl and index your web site more often. 

 

Quit utilizing incorrect HTML tags like <font> to style your page. Utilize CSS (Cascading Style Sheets) as an alternative as they are more efficient and effective. By utilizing CSS, you are able to do away with redundant HTML tags and make your pages much cleaner and faster to load.

How to Make Use of Inexpensive Internet Banner Advertising

For a long time now, internet banner advertising has captured the internet. It’s become a large help in saving money while reaching beyond territories. Banner advertising played a huge part in market trafficking all over the World Wide Web and many people and companies have bought themselves these inexpensive internet banner advertising. A few made use of it financially; other people have no idea on what to do with it. 

 

With your inexpensive internet banner advertisement, would you just sit in front of your computer and wait for individuals to notice you? Would you let your company get trampled by other company’s marketing strategies? These following steps will help you get up on your feet and make your inexpensive internet banner advertising priceless. With these simple instructions, you will always have traffic on your site. 

 

Initially, to be able to capture the attention of your target audience, your title and topic should be thought of with concern. You have to make the people believe that your cheap internet banner advertising is worthy of their time. The advertisement has to meet the audience’s need. For the individuals to bring attention to your internet banner advertising, you should be able to raise the curiosity and win over the folks. You should be able to deliver your products or services with strong words that may lead the target audience at deciding.

 

You should be able to constructs words on your advertisements that could lead the target audience that you're directly talking to them to give a sense of familiarity on your services. As you persuade the individuals by asking them and directing them to buy your services, they give importance to your business proposal. Your inexpensive internet-based banner advertising will become among sites that are sought out.

 

Make sure to present your ads to the global community repeatedly to get them acquainted with you and your services. Always remember that having a site does not mean it could sell products by itself. You must make sure to accompany it with marketing strategies. By buying banner advertising, you or your company would save time and money while achieving market sales. These internet banners advertising may come cheap, but it could lead you or your company to riches. 

Create A High-Ticket Item You Can Sell Again & Again

One of the quickest and easiest ways to double your income is to come up with a high-ticket item that you can sell to your customers. One of the most popular models to do this is to offer one-on-one coaching or small in-person workshops at your house. While that’s certainly an option and a great way to justify asking for several thousand dollars per ticket, this model has one big problem. It isn’t scalable because you’re limited in how many you can sell by how much time you’re willing to spend on these meetings in any given week or month. 

 

Let’s look at some options that allow you to create one of these high-end products, without this limiting factor involved. In short, we’re going to look at some high-value products you can create that you set up once and then sell over and over again. First though, why is creating a high-end product such a good idea? After all, the majority of your subscribers and customers won’t buy them. The reason is because you don’t need to sell a lot to be profitable. Let’s look at an example. 

 

Let’s say your average product costs $27. To make $5,000 per month, you need to sell an average of 185 of them. That’s a lot of new customers you need to find each month to reach your income goal. Now let’s say you have a $97 product. You only need to sell 51 of them. Last but not least, let’s go crazy and say you come up with something you can sell for $497. You only need to sell about 10 of those per month. 

 

Now let’s circle back around to the idea of doubling your income. Sure you could come up with another $27 product, but you’d have to do double of what you’re doing now to generate an extra 185 sales. But what about that $497 product? It could become the last piece in your product funnel. Not every single one of your customers will buy it. Only the ones that need the extra help and are serious enough about reaching their big goals will pick it up. But that’s ok. You don’t need a lot of them to buy it each month to seriously increase your profits. 

 

There are a lot of different ways to create these products. Your main goal will be to offer a lot of value and to make a real difference in your customers lives or businesses. For example, this could a comprehensive guide with workbooks and open office hours where customers can ask questions. In the guide you walk them step-by-step through each part of the process of reaching their goal. Or maybe it’s an interactive video course that allows them to pick and choose lessons specifically on the stumbling block they are facing next. Or maybe part of it is access to your own team of people who can help them create covers, set up websites etc. Or maybe it’s yearly access to your membership site where they get help, motivation, advice, and interaction with like-minded people. Get creative. Think about what you would have wanted when you were in their position. What would have helped you get to where you are now faster. Create that and then don’t be afraid to put a premium price on the product. 

Embrace Paid Advertising To Grow Your Reach

Do you know what your only truly limited resource is? It’s time. We all end up with just twenty-four hours per day. What does that have to do with getting traffic and growing your reach? It’s simple. You have two options when it comes to reaching more people. You can spend a lot of time creating fresh content, posting on social media, reaching out to podcasters, bloggers, and vloggers. Or you can get in front of your ideal customers through paid advertising. 

 

Yes, paying advertising can seem a little daunting. After all, there’s no guarantee you’ll make your money back. The good news is that it’s easier and more affordable to get started than it has ever been. You can start small with as little as a few dollars per day and scale up as you learn more about what you’re doing. 

 

A great place to start is with Facebook ads. You see them all day long. Pay attention to the ads you find yourself clicking. Maybe it’s an interesting tagline and a pretty cover for a new book. Maybe it’s a new pair of shoes, or a planner that promises to help you stay productive throughout your busy day. Think about that ad. What made it so appealing? What hooked you. 

 

Once you’ve figured this out for a few of the ads that have grabbed your attention, it’s time to give it a try yourself. Start with your best-selling product, or the lead magnet that draws in new subscribers like crazy. Why do people buy or download it? Are you solving a problem? Do you tackle a hot topic? Try to zero in on what’s making this such a big hit for you already. Then craft a Facebook ad that reflects this. 

 

Next, it’s time to do a little homework. Read through some blog posts about getting started with Facebook ads. Watch a few tutorials. Go through the one that Facebook provides and go through the steps to set up your account. Make sure you have your pixels installed (it’s a Facebook thing… those tutorials will explain), so you can track what’s working and what isn't’. Then create that first ad.

 

Create at least two more ads that are similar to the first so you can start to test. A great place to start testing is with images. Pick three different images, but leave everything else the same. Launch this first set of ads with a limited daily budget. If you want to spend just $5 per day, that’s fine. If you can swing it, go up to $10 or even $15, but keep your bids as low as possible. This will get you data faster. Let them run until you get a feel for which one performs best.

 

Keep that add and start changing something else. Maybe it’s testing an add with little text against one with slightly more text and one with a lot of text (maybe an entire article or blog posts). Maybe you test different headlines. Or different calls to action. Keep testing and tweaking until you find a profitable ad that you have a hard time improving upon. 

 

From there the sky's the limit. Invest some of your profits into running more ads. Create ads to different products and opt-in offers. Branch out into Instagram and WhatsApp ads or cross over to different social media platforms, or even Google Adwords. Keep buying ads and keep growing your reach and your profits.

Focus On List Growth And Sales

There’s so much you can do on a daily basis to grow your reach and make more sales. The list seems almost endless, doesn't it? You could be writing a new blog post, creating a series of videos, posting on various social media platforms, writing guest posts, publishing kindle or print books… the more important question you should be asking yourself is what should you do if doubling your income is your goal? The answer is much simpler and the list much shorter. 

 

You should focus on just two things. Growing your list and making sales. Does this mean you stop doing everything else you’ve always done? Not necessarily. Think of it more as a mindset shift that can help you become much more profitable. You could still write that blog post. But the goal of the post would be to either turn the reader into a subscriber, or warm them up for the offer you’re going to email them about in a couple of days. You’ll record that podcast interview, but your main goal will be to convert the podcasters audience into subscribers to your list. Do you see how this works? 

 

Why is focusing on subscribers and customers so important? Because it takes some time before someone is ready to buy from you. They have to know, like, and trust you first before they hand over their credit card, or log into their PayPal account. That’s why your number one goal when you reach a new audience should always be to get them on your list. That gives you a chance to build a relationship before you make an offer to buy. Of course, the benefit of a list doesn’t end there. You also get a chance to make offers for other products. These could be your own, or something you’re promoting as an affiliate. The end result, in either case is more money in your bank account. 

 

A list of subscribers is valuable and something you should always work on growing. The only thing more valuable is a list of customers. Customers have proven that they trust you and like you enough to hand over their hard-earned money. If you deliver a lot of value and help them solve a problem, they are more likely than anyone else to buy something else you offer or recommend. 

 

As you go about growing your business, focus first on growing your list of email subscribers, and then on converting these people into paying customers. Make that the main goal for everything you do online and you will quickly see your income grow.

Create A New Product For Your Existing Customers

Listen up, this is important. It’s one of the most powerful marketing concepts out there and something that could become a game changer for you. It’s much easier to sell ten products to one customer than it is to go out and find 10 buyers. In other words, it’s much easier to create a second product and sell it to your current customer base than it is to go out and market to new people. 

 

That’s why one of the quickest and easiest ways to increase and even double your income is to create a new product. Find out what your audience needs next. What else are they struggling with? What’s the next step they should be talking to reach their goal? Talk to your customers and do a bit of research in your niche. I’m sure you’ll come up with all sorts of fun and creative product ideas. Pick one and get to work. 

 

You’ll find that it’s much easier and quicker to create that second product than it was to work on the first. You know what you’re doing now. And guess what. It will get even easier the third and fourth time around. Plan to create a whole series of products that help your customers reach their ultimate end goal. When you start to run out of ideas on what they should be doing next, think about related topics. For example, once you’ve taught your tribe everything you know about list building, branch out into social media or copywriting. If you’re teaching them about container gardening, consider branching out into composting, or food preservation for example. 

 

Finish that product and get it up for sale. Then email your list of existing customers about it. Don’t be surprised if the majority of them will buy from that one email. That’s right, you’ll start seeing quite a few sales from that one email. Compare that to all the work, effort, and time it took to find those customers in the first place. Doesn’t that want to make you get to work on the next product? 

 

Of course, the benefits of adding a new product don’t end there. Start promoting the second product the way you did the first. Send an offer for it out to your list of leads. Mention it on social media. Link to it from existing content on your blog. Mention it in guest blog posts and podcast interviews. People who weren’t interested in your first product, end up picking up this new one, resulting in even higher profits. Try it and see for yourself.

Raise Your Prices & Rates

Are you up for a little math? I promise it won’t be hard, but it will open your eyes to the possibility of doubling your income by raising your prices and rates. I’m sure you’ve heard that one of the best ways to double your income is to charge more for what you do. When we first start to work online, we tend to undervalue our worth. We are anxious to get clients or make those important first sales. Starting out on the low end is actually not a bad idea. Without experience, testimonials, and social proof, starting with low-end products and services is a great way to get a foot in the door. But it isn’t where you want to stay. 

 

How do you know that it’s time to raise your prices? When you start to make quite a few sales. If you’re a service provider who’s constantly booked, you should be raising your prices. When you hear your customers rave about your products and share how much value they’ve gotten from them, it’s time to raise your prices. 

 

But what do you do when you’re not there yet? It may sound counterintuitive, but the reason your sales pages aren’t converting may be that you’re not charging enough. Think about it. You come across a course on running an online business that offers a ton of content for $7. What’s your first thought? It’s probably that it can’t be very good if the person is selling for so little. Your customers and clients may feel the same way. 

 

Often, we’re reluctant to raise our prices because we think we’ll lose customers. While that can happen, it also opens a lot of doors. Other people may not even consider buying what you have to offer until they see a price that they associate with high-value. Plus, when you increase your profit margin, you don’t need to sell nearly as much as you did before. 

 

Let’s dive into that math. Let’s say you have a product that you sell for $20. To keep the math simple, let’s say you sell 100 of them each month and that there’s no real cost associated with the product. With an information product like an eBook or course, there really isn’t and let’s ignore those pesky payment processor fees for this exercise. In that case, you’re making a $2,000 profit per month. 

 

Now let’s say you go crazy and double your price. You start charging $40 for your product. Because it’s such a great value and because the higher price reflects that, you find you’re making just as many sales as before. By doubling your price, you’re doubling your profit. You’re not bringing home $4,000 per month. 

 

But it doesn’t stop there. Because of the higher ticket price, an affiliate marketer becomes interested in promoting you. You set up a 50% commission and he sends an additional 100 customers your way. That’s another $2,000 in profits after you’ve paid the affiliate his or her share. 

Don’t be afraid to raise your prices. You don’t have to double your rates if that seems like a bit much. Play around with the numbers. If it doesn’t work out how you’ve hoped, you can always go back down, bundle products at a lower price, or offer a coupon. Play around with pricing and find the sweet spot for your audience and your products that nets you the biggest profits.