Search Engines

Search engines have the chief purpose to index 1000s of 1000000s of web pages. Once you search a word or a phrase, the search engine scans automatically the entire database where it has the stored pages indexed and it returns to you as a result a list containing the most relevant outcomes for that search. 

 

Search engines came along someplace in the early 90’s when Alan Emtage, a student at the McGill University in Montreal produced the first search engine like tool. It was named Archie. Its purpose was to search through the data available on the FTP servers. The files on these servers were available for anybody, but one couldn’t utilize them unless knowing the exact address of the server and of the file. Archie looked through this database and amassed lists of files for each server. It was utilized by individuals to match phrases and characters in order to take them to the server address the file they were seeking was on.

 

Archie is today an old technique, but its creation was the first step in the search engine rally that's going on today. As the public grew more and more aware of the existence of the Net, the need for a search tool became obvious. 

 

So, first there were a few software robots, using the concept of spidering to index the web, following links from one web site to the other and saving the text from all visited sites in a database.

 

Between 1994 and 1995 3 crucial search engines appeared: Lycos, WebCrawler and AltaVista. At about the same time Yahoo! appeared but Yahoo! Isn't a search engine. Yes, it has a search engine routine, but yahoo is firstly a director or data and articles, supplying different services as email and hosting. 

Nowadays search engines are in a ceaseless competition. There are 1000s of search engines, but just a couple of big ones. This small group of top search engines is responsible for more than 90% of net searches.

 

But the query arises: if search engines are free and they can be utilized by everybody what keeps them financially alive? The answer to the question is really easy: advertising and traffic. The more visits they have, the greater the traffic then the more money they may make providing promotion space.

 

Search engines are competing to evolve the best formulas and algorithms to evaluate the web pages accordingly to the keywords supplied.

 

If somebody is seeking a top position in search engines, then he has to be sure that his site is projected in such a way that search engines would discover it easily, being relevant for the keywords and phrases the owner wishes it to be found by.

Internet Business Tips

You've your net business up and running. But are you making as much as you may? Do you wish to stay at current level or do better and make this full time revenue? If you're thinking this way you might want to consider some making a few changes.

 

The 1st thing to consider would be changing your site or sales letter. There are a few sites that offer free content to help draw in buyers and establish your credibility. Then you've sites that are just one single sales letter. There are a lot of individuals who believe that the creation of mini sites is better for producing sales. The reason is they don’t have any additional content and will center on you message. If you don't feel you write well it's a really worthwhile expenditure to hire somebody. A well written sales letter will pay for itself many times over.

 

Can your net business bring repeat buyers? What sort of ideas do you have about complimenting products? If somebody is happy with a product they bought from you they'll be less hesitant on buying again. Make sure to let your current buyers know of any fresh product additions. If you're selling services contact your buyers to let them know you're available for work and perhaps offer some discount or other incentive to utilize you again. These repeat and satisfied buyers may be great referrals to other people about your net business.

 

You never know what fresh information you have might significantly alter your business for the better. There are so many manuals that offer advice it would be essentially impossible to read them all. Choose one or two and really study them, put the ideas to work after you've read them and track the progress.

 

Attempt widening your income opportunities. For instance, if you sell a home repair book, you might also then market blueprints or a series of common project plans like a deck, utility shed to name a couple. The trick is to occasionally find a natural connection. Occasionally this might also be profitable to consider a new market to become jointly involved with. Such as home repair book and then become a home loan or construction loan affiliate. It's a matter of finding a different target group that may benefit from your service or product.

 

Occasionally it is just a matter of some slight changes that will bring the desired revenue increase from your net business.

 

Good SEO Can Be Cheap

SEO is the most red-hot way to drive targeted hits to your site. Maximizing the advantages of a well optimized site will bring about lots of earnings for the marketer. But, optimizing your web site may cost you thousands of dollars if you're not skilled in that area.

 

But to tell you the truth, you are able to basically get info on low cost SEO anyplace on the Net. But only several truly show you how to figure out an affordable SEO attempt. And those few that truly inform are included in this article. 

 

1. Link exchanges

 

One inexpensive SEO technique that may get you best results is through link exchanges or linking to and from other sites. Depending upon the sites that you would like to exchange links with, this instrument may even cost you zip. Get hold of the author or owner of the site you prefer to have a link exchange with. You'll be surprised with the eventual spiking up of your page ranking utilizing this means of getting your site optimized.

 

2. Author or acquire key word rich material

 

Authoring truly enlightening and keyword-rich material is one surefire way to make your Net business more visible than ever. It's either you author your own material or you get them from article directories that let you post these articles on your site as long as you maintain the resource box or the author's byline. Just don't stuff your material with keywords so people will get bored reading them. The readability and novelty of your articles will still be the cornerstone of whether your readers will keep on coming back to your site or not.

 

3. Attention-getting Domain Name

 

What better to make your target visitors remember your site but with a very easy-to-recall DNS. Something sweet and short will evidence to be really priceless. Registering your domain name isn't free of charge. But creative thinking is.

 

4. Mastermind your site navigation

 

Supplying easy navigation for your site is one way to make your visitors become at ease. This, successively, will improve the flow of traffic to your site. 

 

Affordable SEO is always evolving like any other plan of attack in information technology. There are a lot of techniques that may very well land you on the top 10 rankings of Google or on any other search engines. Some might cost a lot but there are techniques that may give you the same results at a low price or you can even do on your own like those noted above.

Gratis Website Promotion

Can you ever get free site promotion? Is that even workable? 

Naturally yes! Today, your site can collect huge traffic in no time thanks to free site promotion.

 

How does this free site marketing go anyhow? What are the things to be done?

 

1. List your site.

 

Seek the hottest Net directories and list your site there. This is the easiest and best free site promotion maneuver. Begin with this step and the rest of the great things will come after.

 

Simply don't forget to prep your site and make it all smartened up for a higher opportunity to get accepted in your directory of choice.

 

2. Understand forums.

 

One reason why discussion boards are created is for free site promotion for everybody. Log-in, post actively, let them know about your web site in each post and you draw in instant visitors right there.

 

3. Author a press release.

 

Free your writing prowess and begin a press release that promotes your site! This is a free site promotion maneuver that you are able to do anytime. Type a brief paragraph or 2 and e-mail it to your friends, co-workers, internet e-zines, papers and other media and massive traffic will come to you promptly!

 

4. Be friendly in cyberspace.

 

Free site promotion means you need to be friendly to other webmasters. How come, you ask? So they may link you at once! Make contacts and never tire of link petitions and exchanges. 

 

5. Author an article.

 

Say, your site is about your travel agency. Author an article about the fringe benefits of traveling or the most red-hot travel spots in the world. On the final paragraph, refer to your site in passing. This article works as an advertorial and doubles as a free site promotion plan of attack.

 

6. Simply let the whole world know about your web site.

 

What is free site promotion without the buzz? Insert your site, its URL and features in daily conversations and let the great news spread from one mouth to some other!

 

7. Create a banner ad.

 

Create a banner ad for your web site and ask another webmaster to do the same for his web site. Then trade!

 

8. Take a free site promotion class online.

 

Yes, there are free site promotion tutorials. You can actually take a free site promotion course that may help you out further. 

 

Once you make a site, you need not pay anything to market it. You just read it -- there's such a thing as free site promotion!

Affordable Internet Advertising

Advertising had long since been a major determiner of a business' success. This would include the display of the product / service to the consumers. What truly matters is how it's presented to the target market to be able to seize it.

 

Whatever the package, the ad media likewise plays a great role in deciding the success of the product or service awareness.

 

What might be its rewards over other tested medium like the best-selling television ads? 

 

Benefits

 

Even though the Net ad may be deemed "classy" or far-reaching, as likened to other medium, this is far cheaper than most. Net Ad Packages are provided for as low as $29.99 for a one-month run-time period.

 

Should your product / service aspire to cater to the younger generation or the corporate-oriented ones, Net ads would be best since they'd always be "hooked-up" into the net browsing sites that may have a link to your very own. Final result, a great number of "hits" on your web site!

 

All you'd ever really need is a personal computer (and some knowledge and brilliant ideas in forming your web site) wherein you may open your site, search for the best Net advertisement package, and check / update the status of your ad. You might actually never have to leave your house to advertise!

 

Contrary to the television ads that need to be updated on a steady basis, Net ads may run for quite some time without the need for alteration. If so, change in the web site is really minimal and might be done easily at home.

 

Disfavors

 

Limited market might be captured if one would solely utilize the Net for advertising. Although most individuals now are into the utilization of technology, i.e. Browsing the Net, still, majority of the average consumers still trusts the old sort of advertising as a means of accumulating info about particular products / service.

 

If one would engage the help of another professional or organization to produce the web site for their product or service, this would entail more costs on the part of the entrepreneur. 

 

Given the posted list of benefits and disfavors about low-cost Net advertising, an entrepreneur might now weigh in its pertinence to his / her product or service.

 

The aim of Net advertising is to offer the broadest range or "utmost exposure" of the brand at the least conceivable cost.

Utilizing Google Adwords

It’s a basic business belief that if you prefer to make revenue, you have to spend revenue. One great way of spending money for business increase is by advertising. Advertising pulls in the individuals because through advertising, they recognize that there's such a company or product. With the correct sort of advertising, you are able to see the gush of traffic growth to your web site. With a high bulk of traffic, even if only a little part or percentage winds up buyers it's still a good profit yielding income.

 

Presently, there's no other ad system that is worth every penny other than utilizing Google’s Adwords. The upsurge in popularity of Google’s Adwords is really plain as you are able to see so many sites using this ad system. 

 

In utilizing Google's Adwords, you pay a particular cost depending upon the number of keywords your ad is geared towards. Every time an individual does a search in Google, the keyword or keywords they utilize generate ads on the page he sees.

 

This technique targets the traffic a web site wants for their site. This likewise sees to it that you're visible to people searching a particular term or key phrase. Paying Google for this ad strategy sees to it that your target group of individuals views your ads. 

 

Apart from Google, you are able to likewise be featured in their additional search networks; these include sites like, AskJeeves, AOL Search and Netscape. These sites likewise show Adwords ads that respond to searches done by visitors. There are likewise content networks, non-search engine web sites that feature Google Adwords, which will also bear your ads. But this is subject to the niche the web site features. Your selected keywords will influence which content network shall feature your advertisement. The frequency of your advertisement shall likewise be ascertained by your allowed budget.

 

Recognizing that all your traffic is potential customers and may be interested in your products and company is a great way to look at business. Send targeted traffic to your web site by utilizing keywords or keyword phrases for your Goggle Adwords that concerns your company and your products. There are a lot of net tools that may help you in picking out keywords and keyword phrases that are presently in demand that may help drive targeted traffic to your web site.

 

With your Google Adwords ad, you're in a better spot so that every click to your ad is a possible buyer that's exactly looking for or interested in what you have to provide. Make certain that your Google Adwords ad has the correct keywords so that you are able to drive your targeted traffic to your site.

SEO Friendly Pages

There's no point in establishing a website unless there are visitors going there. A major reservoir of traffic for most web sites on the net is search engines like Google, Yahoo!, MSN, Altavista and so forth. Thus, by planning and producing a search engine friendly web site, you will be able to rank well easily in search engines and receive more site visitors. 

 

Major search engines utilize computer programs known as crawlers or robots to index sites to place on their search result pages. They travel along links to a page, read the material on the page and place it in their own database, pulling out the listing as individuals search for different things.

 

If you would like to make your website get indexed easily, you ought to avoid utilizing frames on your site. Frames will only discombobulate search engine robots and they may even abandon your web site because of that. Furthermore, frames make it hard for users to bookmark a particular page on your web site without utilizing long, elaborate scripts. 

 

Do not introduce crucial info in Flash movies or in pictures. Search engine robots may simply read text on your source code so if you introduce crucial words in Flash movies and pictures instead of text form, your search engine ranking will be touched on dramatically. 

 

Utilize meta tags accordingly on every and each page of your web site so that search engine robots recognize at first sight what that certain page is about and whether or not to index it. By utilizing meta tags, you're making the search engine robot's task easier so they will crawl and index your web site more often. 

 

Quit utilizing incorrect HTML tags like <font> to style your page. Utilize CSS (Cascading Style Sheets) as an alternative as they are more efficient and effective. By utilizing CSS, you are able to do away with redundant HTML tags and make your pages much cleaner and faster to load.

When It Pays To Pay For Traffic

So far, we’ve talked a lot about getting free traffic by tapping into existing sources, upping our social media game, and investing some time and effort into SEO. All of this requires time and often it’s time well spent. There is a second way to get highly targeted traffic. Paying for it. While there are many different ways to do this, I want to discuss two strategies with you. Paid advertising and recruiting affiliates to send new leads your way. Let’s take a quick look at each. 

 

I’m sure you’re familiar with some forms of advertising. The idea is to pay for targeted traffic. There are various different forms of advertising from space on websites or mentions in newsletters or pay per click advertising. Facebook and Google ads are good examples of the latter. 

 

Start by choosing one advertising strategy you want to try. Work on one at a time. This way you can monitor results reliably and you can master one strategy before moving on to the next. Start small and up your budget when you see it’s becoming profitable. Once you’re there, you can continually work on improving your ads to result in lower costs and bigger profits. Don’t turn on the tab too fast. Even with this slow, conservative strategy you’ll get traffic faster than if you build it organically. 

 

The biggest problem with advertising, especially when you are getting started, is the risk. Chances are you will lose some money before you figure out what you’re doing. Yes, you can mitigate this risk by starting small and upping your budget as profits allow, but it’s a risk, nevertheless. If that doesn’t sit well with you, or if you simply want an additional strategy to grow faster, consider setting up an affiliate program. 

 

With an affiliate program you agree to track traffic, leads, and customers that your affiliates sent you and to then pay them an agreed-upon commission for any sales these visitors generate. For digital products, the commission is usually 50%. In some cases, it makes sense to offer something higher, especially on a front-end product if you have a large funnel in place. For physical products, because of additional cost and overhead involved, lower commissions anywhere from two to ten percent are more customary. 

 

The big benefit of an affiliate program is that if you recruit the right people, you can instantly get your products and services in front of their large audiences. There is also no up-front risk. You don’t have to pay your affiliates unless they make sales, thus guaranteeing profitability for you. 

 

Give both methods a try and see how much traffic you can generate with ads and affiliates. 

Create A High-Ticket Item You Can Sell Again & Again

One of the quickest and easiest ways to double your income is to come up with a high-ticket item that you can sell to your customers. One of the most popular models to do this is to offer one-on-one coaching or small in-person workshops at your house. While that’s certainly an option and a great way to justify asking for several thousand dollars per ticket, this model has one big problem. It isn’t scalable because you’re limited in how many you can sell by how much time you’re willing to spend on these meetings in any given week or month. 

 

Let’s look at some options that allow you to create one of these high-end products, without this limiting factor involved. In short, we’re going to look at some high-value products you can create that you set up once and then sell over and over again. First though, why is creating a high-end product such a good idea? After all, the majority of your subscribers and customers won’t buy them. The reason is because you don’t need to sell a lot to be profitable. Let’s look at an example. 

 

Let’s say your average product costs $27. To make $5,000 per month, you need to sell an average of 185 of them. That’s a lot of new customers you need to find each month to reach your income goal. Now let’s say you have a $97 product. You only need to sell 51 of them. Last but not least, let’s go crazy and say you come up with something you can sell for $497. You only need to sell about 10 of those per month. 

 

Now let’s circle back around to the idea of doubling your income. Sure you could come up with another $27 product, but you’d have to do double of what you’re doing now to generate an extra 185 sales. But what about that $497 product? It could become the last piece in your product funnel. Not every single one of your customers will buy it. Only the ones that need the extra help and are serious enough about reaching their big goals will pick it up. But that’s ok. You don’t need a lot of them to buy it each month to seriously increase your profits. 

 

There are a lot of different ways to create these products. Your main goal will be to offer a lot of value and to make a real difference in your customers lives or businesses. For example, this could a comprehensive guide with workbooks and open office hours where customers can ask questions. In the guide you walk them step-by-step through each part of the process of reaching their goal. Or maybe it’s an interactive video course that allows them to pick and choose lessons specifically on the stumbling block they are facing next. Or maybe part of it is access to your own team of people who can help them create covers, set up websites etc. Or maybe it’s yearly access to your membership site where they get help, motivation, advice, and interaction with like-minded people. Get creative. Think about what you would have wanted when you were in their position. What would have helped you get to where you are now faster. Create that and then don’t be afraid to put a premium price on the product. 

Embrace Paid Advertising To Grow Your Reach

Do you know what your only truly limited resource is? It’s time. We all end up with just twenty-four hours per day. What does that have to do with getting traffic and growing your reach? It’s simple. You have two options when it comes to reaching more people. You can spend a lot of time creating fresh content, posting on social media, reaching out to podcasters, bloggers, and vloggers. Or you can get in front of your ideal customers through paid advertising. 

 

Yes, paying advertising can seem a little daunting. After all, there’s no guarantee you’ll make your money back. The good news is that it’s easier and more affordable to get started than it has ever been. You can start small with as little as a few dollars per day and scale up as you learn more about what you’re doing. 

 

A great place to start is with Facebook ads. You see them all day long. Pay attention to the ads you find yourself clicking. Maybe it’s an interesting tagline and a pretty cover for a new book. Maybe it’s a new pair of shoes, or a planner that promises to help you stay productive throughout your busy day. Think about that ad. What made it so appealing? What hooked you. 

 

Once you’ve figured this out for a few of the ads that have grabbed your attention, it’s time to give it a try yourself. Start with your best-selling product, or the lead magnet that draws in new subscribers like crazy. Why do people buy or download it? Are you solving a problem? Do you tackle a hot topic? Try to zero in on what’s making this such a big hit for you already. Then craft a Facebook ad that reflects this. 

 

Next, it’s time to do a little homework. Read through some blog posts about getting started with Facebook ads. Watch a few tutorials. Go through the one that Facebook provides and go through the steps to set up your account. Make sure you have your pixels installed (it’s a Facebook thing… those tutorials will explain), so you can track what’s working and what isn't’. Then create that first ad.

 

Create at least two more ads that are similar to the first so you can start to test. A great place to start testing is with images. Pick three different images, but leave everything else the same. Launch this first set of ads with a limited daily budget. If you want to spend just $5 per day, that’s fine. If you can swing it, go up to $10 or even $15, but keep your bids as low as possible. This will get you data faster. Let them run until you get a feel for which one performs best.

 

Keep that add and start changing something else. Maybe it’s testing an add with little text against one with slightly more text and one with a lot of text (maybe an entire article or blog posts). Maybe you test different headlines. Or different calls to action. Keep testing and tweaking until you find a profitable ad that you have a hard time improving upon. 

 

From there the sky's the limit. Invest some of your profits into running more ads. Create ads to different products and opt-in offers. Branch out into Instagram and WhatsApp ads or cross over to different social media platforms, or even Google Adwords. Keep buying ads and keep growing your reach and your profits.

Focus On List Growth And Sales

There’s so much you can do on a daily basis to grow your reach and make more sales. The list seems almost endless, doesn't it? You could be writing a new blog post, creating a series of videos, posting on various social media platforms, writing guest posts, publishing kindle or print books… the more important question you should be asking yourself is what should you do if doubling your income is your goal? The answer is much simpler and the list much shorter. 

 

You should focus on just two things. Growing your list and making sales. Does this mean you stop doing everything else you’ve always done? Not necessarily. Think of it more as a mindset shift that can help you become much more profitable. You could still write that blog post. But the goal of the post would be to either turn the reader into a subscriber, or warm them up for the offer you’re going to email them about in a couple of days. You’ll record that podcast interview, but your main goal will be to convert the podcasters audience into subscribers to your list. Do you see how this works? 

 

Why is focusing on subscribers and customers so important? Because it takes some time before someone is ready to buy from you. They have to know, like, and trust you first before they hand over their credit card, or log into their PayPal account. That’s why your number one goal when you reach a new audience should always be to get them on your list. That gives you a chance to build a relationship before you make an offer to buy. Of course, the benefit of a list doesn’t end there. You also get a chance to make offers for other products. These could be your own, or something you’re promoting as an affiliate. The end result, in either case is more money in your bank account. 

 

A list of subscribers is valuable and something you should always work on growing. The only thing more valuable is a list of customers. Customers have proven that they trust you and like you enough to hand over their hard-earned money. If you deliver a lot of value and help them solve a problem, they are more likely than anyone else to buy something else you offer or recommend. 

 

As you go about growing your business, focus first on growing your list of email subscribers, and then on converting these people into paying customers. Make that the main goal for everything you do online and you will quickly see your income grow.

Create A New Product For Your Existing Customers

Listen up, this is important. It’s one of the most powerful marketing concepts out there and something that could become a game changer for you. It’s much easier to sell ten products to one customer than it is to go out and find 10 buyers. In other words, it’s much easier to create a second product and sell it to your current customer base than it is to go out and market to new people. 

 

That’s why one of the quickest and easiest ways to increase and even double your income is to create a new product. Find out what your audience needs next. What else are they struggling with? What’s the next step they should be talking to reach their goal? Talk to your customers and do a bit of research in your niche. I’m sure you’ll come up with all sorts of fun and creative product ideas. Pick one and get to work. 

 

You’ll find that it’s much easier and quicker to create that second product than it was to work on the first. You know what you’re doing now. And guess what. It will get even easier the third and fourth time around. Plan to create a whole series of products that help your customers reach their ultimate end goal. When you start to run out of ideas on what they should be doing next, think about related topics. For example, once you’ve taught your tribe everything you know about list building, branch out into social media or copywriting. If you’re teaching them about container gardening, consider branching out into composting, or food preservation for example. 

 

Finish that product and get it up for sale. Then email your list of existing customers about it. Don’t be surprised if the majority of them will buy from that one email. That’s right, you’ll start seeing quite a few sales from that one email. Compare that to all the work, effort, and time it took to find those customers in the first place. Doesn’t that want to make you get to work on the next product? 

 

Of course, the benefits of adding a new product don’t end there. Start promoting the second product the way you did the first. Send an offer for it out to your list of leads. Mention it on social media. Link to it from existing content on your blog. Mention it in guest blog posts and podcast interviews. People who weren’t interested in your first product, end up picking up this new one, resulting in even higher profits. Try it and see for yourself.

Raise Your Prices & Rates

Are you up for a little math? I promise it won’t be hard, but it will open your eyes to the possibility of doubling your income by raising your prices and rates. I’m sure you’ve heard that one of the best ways to double your income is to charge more for what you do. When we first start to work online, we tend to undervalue our worth. We are anxious to get clients or make those important first sales. Starting out on the low end is actually not a bad idea. Without experience, testimonials, and social proof, starting with low-end products and services is a great way to get a foot in the door. But it isn’t where you want to stay. 

 

How do you know that it’s time to raise your prices? When you start to make quite a few sales. If you’re a service provider who’s constantly booked, you should be raising your prices. When you hear your customers rave about your products and share how much value they’ve gotten from them, it’s time to raise your prices. 

 

But what do you do when you’re not there yet? It may sound counterintuitive, but the reason your sales pages aren’t converting may be that you’re not charging enough. Think about it. You come across a course on running an online business that offers a ton of content for $7. What’s your first thought? It’s probably that it can’t be very good if the person is selling for so little. Your customers and clients may feel the same way. 

 

Often, we’re reluctant to raise our prices because we think we’ll lose customers. While that can happen, it also opens a lot of doors. Other people may not even consider buying what you have to offer until they see a price that they associate with high-value. Plus, when you increase your profit margin, you don’t need to sell nearly as much as you did before. 

 

Let’s dive into that math. Let’s say you have a product that you sell for $20. To keep the math simple, let’s say you sell 100 of them each month and that there’s no real cost associated with the product. With an information product like an eBook or course, there really isn’t and let’s ignore those pesky payment processor fees for this exercise. In that case, you’re making a $2,000 profit per month. 

 

Now let’s say you go crazy and double your price. You start charging $40 for your product. Because it’s such a great value and because the higher price reflects that, you find you’re making just as many sales as before. By doubling your price, you’re doubling your profit. You’re not bringing home $4,000 per month. 

 

But it doesn’t stop there. Because of the higher ticket price, an affiliate marketer becomes interested in promoting you. You set up a 50% commission and he sends an additional 100 customers your way. That’s another $2,000 in profits after you’ve paid the affiliate his or her share. 

Don’t be afraid to raise your prices. You don’t have to double your rates if that seems like a bit much. Play around with the numbers. If it doesn’t work out how you’ve hoped, you can always go back down, bundle products at a lower price, or offer a coupon. Play around with pricing and find the sweet spot for your audience and your products that nets you the biggest profits.

Collaborate With Other Players In Your Niche

Here’s an easy way to double your income. Put yourself in front of twice as many people who are interested in what you have to offer. Of course, that is easier said than done. Getting traffic and exposure is one of the hardest things to accomplish as the internet grows and expands. Sure, you could throw a lot of money at the problem and accomplish it with well placed ads, but that’s not a viable option for most of us. 

 

A great way to get in front of a new audience interested in what you have to say is to find someone else who’s doing something similar to what you’re doing. In other words, find other players in your niche, or closely related niches and start to collaborate. For example, let’s say you’re selling a guide on growing tomatoes. Go find a few bloggers and marketers who are also in the gardening niche. This could be someone who blogs about organic gardening, or someone who sells container gardening kits, or books on how to grow all the vegetables you need in your backyard. You won’t be competing directly, but instead complementing each other. Your audience will be interested in additional organic gardening tips, and they may want to purchase a container kit that makes it easier to grow those tomatoes. Do you see how this could work? 

 

Approach the other players in your niche and see how you can work together. A great place to start is to offer to share something of theirs with your readers first. If the person sells a product, ask if you can interview them, or see if they have a special coupon you can share with your readers. If they have an affiliate program, you can even profit from sharing this with your readers. 

 

Next, ask if they would be interested in sharing you with their own audience. This is always your end goal, but you have to make it worth their while. Depending on your business model, there are several different ways to accomplish this. If you have a paid product, and an affiliate program, it makes it easy. You can also offer to create unique content for the other person’s audience. 

 

No matter what you decide to do, make it as easy as possible and do whatever you have to do to get your fellow blogger or info product creator to email his or her list for you. Mentions on social media and blog posts are great, but your ultimate goal should always be to get them to mail for you. When they do, your next goal is to get these people on your own list and to turn them into paying customers.