Showing posts with label Email Marketing. Show all posts
Showing posts with label Email Marketing. Show all posts

Sunday 16 January 2022

Subscriber Base for Affiliate Marketers


If you're an affiliate marketer who would like to bring in a comfortable living from referring your candidates to other individuals’ product or service for adequate commissions, then you have to think about building up your own mailing list.

 

Building up your mailing list of thirsty candidates may be one of the most beneficial investments you will ever make, as it is time and exertion worth all the effort it will take. When you come across a Joint Venture and have a fresh product or service to back, you are able to not have to look any further than your own mailing list.

 

Granted, that most affiliates, as in to a higher degree than ninety percent of them, are not pulling in money from affiliate plans. However, this a great deal of the time, results from putting a lot of effort into and focusing on the least effective conversion methods.

 

Though having your own mailing list is, by a long way, not the only effective affiliate marketing technique, you are able to make affiliate sales very rapidly, even in the following few hours after sending out a sales message, provided that your mailing list is vast and amenable.

 

This is a great deal of the time true, as possessing your own mailing list for you to be able to endorse products and services to is one of the fastest ways to produce results, beating all other affiliate marketing techniques conceivable.

 

In a nutshell, the affiliate marketer who gains ground over the rest of the large numbers of marketers is the one who owns a vast and amenable mailing list of candidates and subscribers.



Why Put Out An eZine


On the World Wide Web, it is really conceivable to bring in money without merchandising any product. One direction you can go to do this is by beginning your own e-zine, also known as an electronic newsletter which you send out to your mailing list.

 

In a nutshell, you send out your e-zine or newsletter issues on a periodic basis to your subscriber base. The great part is that you have a pliable choice in automating the procedure of sending out your e-zine issues by way of an auto responder or manually sending them out on a periodic basis. 

 

As an e-zine publisher, not only may you easily accomplish the advantages a conventional newsletter publisher savors without being forced to use the paper that requires chopping down a lot of trees in the process, you are able to easily and handily spread your promotion influence and expertise to your base of subscribers from the shoes of an ordinary person.

 

Put differently, you do not have to put your money into expensive printing gear, a brick-and-mortar building for your business, and employing staff just to run your own newsletter issue, resulting in a lot of time, revenue and sweat salvaged.

 

In essence, all you need to begin your own e-zine are an auto responder and broadcast characteristic to go with it, enabling you to get hold of your massive subscriber list that you are able to think of as your prospects, as well.

 

On the whole, if you do not have the dedication required for producing your own product to put up for sale, then putting out your own online e-zine may be one of the most sensible decisions you will ever make, given the advantages, impressive marketing power and influence it may offer to you.

 


Affiliate In Web Hosting


Over the preceding years, web hosting has grown larger than it used to be. With a lot of companies moving into this business and detecting the numerous benefits it may give them, the demand for web hosting has never been more eminent. The possibility of good web hosting companies dividing themselves from the rest of the industry is anticipated. So, the unprofessional and incapable ones will suffer. But how do you capitalize on this? 

 

Support will be the number 1 consideration for individuals when picking out a web host. Most individuals will choose the web host founded on things that they see and hear and on the recommendations by those who have used them and have gotten good care.

 

This is a good opportunity for web hosting affiliates and resellers likewise. How does one get to be a successful affiliate in the niche markets using web hosting?

 

If you consider it, everybody who needs a site needs a web hosting company to host it for them. With the numerous hosts offering affiliate programs, there's the disposition to determine the one which you think will work best for you. Consider some of the other products you have been promoting. When you've been with one host for quite a while and are rather happy and satisfied with your web host, attempt to see if they're providing an affiliate program you are able to participate in. Rather than you paying them, why not turn it around; them paying off you. The process may be as simple as setting up a small “powered by” or “hosted by” link at the bottom of your page and you're in a webhosting affiliate business. 

 

Why select purchasing your web hosting when you don't have to? Attempt to get paid by letting individuals know you like your web host. 

 

Always remember that when selecting a web host, Pick the one that's known for its tremendous customer support. There are also a lot of hosting affiliate programs. One type of program is a Residual affiliate program. This is the program wherein you get paid a portion every month for a customer that you refer. This may allow you to get a steady source of income. With persistency, you are able to even be rather successful in this field.

 

Just remember that to be successful with your enterprise means that time, effort and forbearance is called for.



How To Boost Your Affiliate Commissions


Presuming you're already into an affiliate program, what would be the thing to double, or even triple, your commissions? Here are a few mighty hints on how to boost your affiliate program commissions right away.

 

Find the most beneficial program and products to market. Plainly, you'd want to market a program that will enable you to accomplish the biggest profits in the lightest possible time. 

 

There are a lot of factors to think about in choosing such a program. Pick the ones that have a generous commission system. Utilize products that fit in with your target market. And that has a strong record of paying their associate easily and on time. If you can't step-up your earnings, dump that program and keep seeking better ones. There are 1000s of affiliate programs online so you can be picky. 

 

Author free reports or short eBooks to give out from your web site. There's a good possibility that you're competing with extra affiliates that are marketing a like program. If you begin writing short reports associated to the product you're marketing, you'll be able to differentiate yourself from the other affiliates. In the reports, supply some useful info free of charge. If conceivable, add some testimonials about the products. With eBooks, you get believability. Buyers will see that in you and they'll be tempted to try what you're offering. 

 

Accumulate and save the e-mail addresses of those who download your complimentary eBooks. It's a recognized fact that individuals don't make a purchase on the 1st solicitation. You might have to send your message more than 6 times to make a sale. This is why you ought to accumulate the contact info of those who downloaded your reports and eBooks. You are able to make follow-ups on these contacts to prompt them to make a purchase from you. Once you acquire their names, you are able to always send off other marketing messages to them to be able to bring in an ongoing commission rather than a once only sale.

 

Call for higher than conventional commission from merchants. If you're already successful with a certain promotion, you ought to try and approach the merchant and talk terms for a percentage commission for your sales. Some will probably grant your request instead of drop off a valuable asset. Keep in mind that you're a zero-risk investment to your merchant; so, don't be shy about calling for more in your commissions. Merely try to be fair about it.



Friday 31 December 2021

How to Acquire Free Website Promotion


You've finished making your own website. You have brought in your company and presented your products and services. You have brought propositions and promos to catch your target audience’s attention. You have accomplished the dos and don’ts of building up a company web site. But why is not your site a huge success? 

 

Maybe you are not planning the key to the best promotion of your site. Here are a few guidelines on how to gain free site promotions for your company’s success. If you have started to promote your site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention. Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your web site to reach the top. There are several ways for your site to be seen. Here are some free site promotions you could try until you find the best.

 

  • Free promotions such as search engines and directories would give your site the deserved traffic you always needed. Make certain to check your sites ranking to know whether or not this type of free promotion is right for you.

  • Make a deal with other sites on trading links which could help both sites. Make certain to use words that could easily interest the audience.

  • Find free classified advertisements that could boost the promotion of your site. These ads could be seen by others who you're not targeting for, but may as well be interested in your services.

  • Free and low-cost internet banners are spread all throughout the internet. Banners that pop-up at the top of a page or in a separate window would automatically catch your target audience’s attention.

 

If your site and its free promotion didn't work even after achieving these methods, analyze your site. Track down all visitors, advertisements, and transactions. Then locate errors in your site. Upload new files to your site continuously for audience to return for new products and services. Monitor your own site if it’s up in the market or down. Then be ready to try the methods again and surely it will work. It has been said that the best things in life are free. Yes, they are. And as soon as your free site promotion proves to the audience its worth, then you’ll believe it’s true. 



How to Make Use of Inexpensive Internet Banner Advertising


For a long time now, internet banner advertising has captured the internet. It’s become a large help in saving money while reaching beyond territories. Banner advertising played a huge part in market trafficking all over the World Wide Web and many people and companies have bought themselves these inexpensive internet banner advertising. A few made use of it financially; other people have no idea on what to do with it. 

 

With your inexpensive internet banner advertisement, would you just sit in front of your computer and wait for individuals to notice you? Would you let your company get trampled by other company’s marketing strategies? These following steps will help you get up on your feet and make your inexpensive internet banner advertising priceless. With these simple instructions, you will always have traffic on your site. 

 

Initially, to be able to capture the attention of your target audience, your title and topic should be thought of with concern. You have to make the people believe that your cheap internet banner advertising is worthy of their time. The advertisement has to meet the audience’s need. For the individuals to bring attention to your internet banner advertising, you should be able to raise the curiosity and win over the folks. You should be able to deliver your products or services with strong words that may lead the target audience at deciding.

 

You should be able to constructs words on your advertisements that could lead the target audience that you're directly talking to them to give a sense of familiarity on your services. As you persuade the individuals by asking them and directing them to buy your services, they give importance to your business proposal. Your inexpensive internet-based banner advertising will become among sites that are sought out.

 

Make sure to present your ads to the global community repeatedly to get them acquainted with you and your services. Always remember that having a site does not mean it could sell products by itself. You must make sure to accompany it with marketing strategies. By buying banner advertising, you or your company would save time and money while achieving market sales. These internet banners advertising may come cheap, but it could lead you or your company to riches. 



Blogging: Free Internet Marketing Method

 

It has been a long time since blogging has been practiced. But it is just recently that it has been considered as among the most addicting fads. Many adolescents have resorted to blogging as an outlet for their emotions, some online nook where they can blurt whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won't cost you a cent. 

 

What exactly is blogging? Blog is the widely used term that refers to web log. Simply, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons. Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

 

Make your customers or clients abreast on your site alterations. Your new products and affiliate websites could also be announced through your blog.

 

Keep track of your endeavor objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable data that could be easily accessed by anybody browsing the internet, right? Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging. 

 

Include links that will bring in back links and afterwards improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Associate links could also be included in your blog to earn more extra income.

 

Collect response through the ability of blogs to fetch comments from your blog readers. You are able to learn and improve your products and services through with the feedback from your readers. Connect well with other bloggers. When other bloggers notice that you have something great in your blog, they'll put you in their favorite lists that will automatically link you to their blogs. 

 

So, how do you arrange a blog? Here are some of the options you will be able to make use of to capitalize on this fun way to advertise your Internet business. Either you load blogging software or let a blogging hosting service do it for you. Host services such as Live Journal and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog. 



6 Red Hot Tips to Get Your Articles Read


There are several individuals who dread having to write papers or articles. Several just feel like it seems to be too much work and it all just attends to waste when no one reads the article. To a few individuals, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that's their purpose. If it is not read then it's a waste of time and effort.

 

But even so, articles must be written to be read. It is just a matter of making them great. Making a great article does not have to be straining and strenuous. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site. 

 

Naturally, writing articles must be about something you know about, that's why if you own a site, you probably are knowledgeable about that particular topic and theme. 

 

When you write about it, you will not have a hard time because you already know what it is and what it is about. It is just a matter of making your articles creative and interesting. To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

 

1) Use short paragraphs. When the paragraphs are very long, the words get jumbled in the mind of the reader just looking at it can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are great to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!


2) Take advantage of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and tolerate. As each point, tip, guide or method is started with a bullet or point, readers will know that these are where the tips start. Format your bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape. 


3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing. 


4) Provide a great attention-grabbing title or header. If your title can entice an individual’s curiosity you are already halfway in getting an individual to read your article. Use statements and questions that utilize keywords that individuals are seeking. Provide titles or headers that describe your articles content but should also be short and concise. 


5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use great descriptions and metaphors to drive in your point, just do not overdo it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you're talking about. Making the experience pleasurable and enjoyable for them.


6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But don't make it too conventional, it should be light and easy in them and flow. Like a friendly teach her having a little chat with an eager student.



2 Things You Must Do and Not Do Before You Submit to Article Directories


To all authors and non-writers out there, now is the time to start digging up those creative writing skills back. With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular. There are already many tools that individuals can use to make the process of distributing their articles easier. Though this is priceless in getting the contents more exposure, which is only half of the story. Let us have a look first at the basic mistakes that some individuals make before submitting their contents to article directories:


Confusing the reason to promote the articles with the reason to write them.

 

In article writing, there are three key benefits why you're promoting them; branding, lead generation and promotion, which are all part of your optimization efforts. But there's only one reason why you write an article, and that's to inform your audience. If the article isn't focused on this primary and most crucial purpose, it will fail to achieve the two promotion benefits because no one will be interested in reading them. You need to figure out first how to get people to read what is in your article, and then make them click on your resource box. You can achieve this by producing better contents. 

 

Failing to maximize the promotional opportunities of article marketing. 

 

You may know already that your articles can help you generate additional links back to your site. But do you know that you are able to get more visitors and better search engine results from those same articles? Mention keywords at strategic places. Just make certain not to overdo them. Some are even using anchor texts which are also an effective method. But it's important to know that majority of the directories are not able to support this. Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits. But these things don't put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have. 



Saturday 13 November 2021

SEO Basics For Evergreen Traffic


One of the most important things you can do to improve your traffic in a sustainable way is to work on your SEO or search engine optimization. While there is a lot to say about SEO and some things are always changing, the basics will be enough to get you by. 

 

It all starts with keywords. These are the words and phrases your customers type into their favorite search engine to find what they are looking for. Your goal is to optimize various pages on your website for some of those keywords. Choosing the right ones is your first task. Don’t go for board main terms like “vegetable gardening”. You don’t know what exactly this person is looking for and it will be hard to rank for a general term like this. Instead, your goal is to choose a few good long-tail keywords like “why are my tomato plant leaves curling” for example. 

 

One of your best sources for these types of phrases is Google. Head on over to google.com and search for something you know your customers are looking for. Then look at the suggested searches at the bottom of that page. Keep trying and keep looking through those suggested searches until you find something that’s a good fit for you and your visitors. 

 

Your next step will be to create a piece of content around this keyword phrase. Use it in the title, the url, and the meta description of your post. Sprinkle the phrase and related phrases throughout your content. Do the same with the names and alt-tags for images you use. Most importantly though, write the content and the alt tag description for your future readers, not for the search engines. In other words, create quality content that earns your audience’s trust. Working in the keyword should always be a secondary concern. 

 

Why? Because no amount of traffic will do you much good if the people who make up that traffic don’t become your customers. Once you have your draft written, it’s time to start thinking about links. You want to link from this post to one or two older articles or blog posts on your site. It’s also a good idea to link out to a trusted source or authority site. Going back to our plant example, you could link to a university article about treating tomato diseases for example. 

 

Take another look at everything you’ve put together. If it looks good, go ahead and hit publish. You are almost done with your basic SEO. There’s one more piece of the equation - incoming links. You want to link from a few older pages on your site to this new content. Then go out and link to it from social media posts. Create a few pins, write a couple of tweets and Facebook posts. Send some social signals to encourage the search engines to index this new content. Then sit back and wait. With a little luck, the traffic will come. 



When It Pays To Pay For Traffic


So far, we’ve talked a lot about getting free traffic by tapping into existing sources, upping our social media game, and investing some time and effort into SEO. All of this requires time and often it’s time well spent. There is a second way to get highly targeted traffic. Paying for it. While there are many different ways to do this, I want to discuss two strategies with you. Paid advertising and recruiting affiliates to send new leads your way. Let’s take a quick look at each. 

 

I’m sure you’re familiar with some forms of advertising. The idea is to pay for targeted traffic. There are various different forms of advertising from space on websites or mentions in newsletters or pay per click advertising. Facebook and Google ads are good examples of the latter. 

 

Start by choosing one advertising strategy you want to try. Work on one at a time. This way you can monitor results reliably and you can master one strategy before moving on to the next. Start small and up your budget when you see it’s becoming profitable. Once you’re there, you can continually work on improving your ads to result in lower costs and bigger profits. Don’t turn on the tab too fast. Even with this slow, conservative strategy you’ll get traffic faster than if you build it organically. 

 

The biggest problem with advertising, especially when you are getting started, is the risk. Chances are you will lose some money before you figure out what you’re doing. Yes, you can mitigate this risk by starting small and upping your budget as profits allow, but it’s a risk, nevertheless. If that doesn’t sit well with you, or if you simply want an additional strategy to grow faster, consider setting up an affiliate program. 

 

With an affiliate program you agree to track traffic, leads, and customers that your affiliates sent you and to then pay them an agreed-upon commission for any sales these visitors generate. For digital products, the commission is usually 50%. In some cases, it makes sense to offer something higher, especially on a front-end product if you have a large funnel in place. For physical products, because of additional cost and overhead involved, lower commissions anywhere from two to ten percent are more customary. 

 

The big benefit of an affiliate program is that if you recruit the right people, you can instantly get your products and services in front of their large audiences. There is also no up-front risk. You don’t have to pay your affiliates unless they make sales, thus guaranteeing profitability for you. 

 

Give both methods a try and see how much traffic you can generate with ads and affiliates. 



Profitable Social Media Marketing


Social media marketing can be a great asset to your business. It can create quick boosts of traffic and get your message in front of your ideal target audience. It can also be a colossal waste of time. How do you make sure your social media strategy is worth your time? You do it with tracking. 

 

Start by tracking yourself. Social media is designed to be addictive. The main job of Facebook, Twitter, Instagram, TikTok, and the likes is to keep you on their platform for as long as possible. It’s important that you protect yourself against their efforts to waste your time. And the best way to do that is by tracking what you’re doing on social media. It’s all too easy to convince yourself that you’re busy working on marketing and generating traffic when what you’re actually doing is procrastinating on things that would actually make a difference to your bottom line. And that’s without giving into temptation to watch cute cat videos. 

 

Now that you know why you should track yourself, how do you go about doing it? It’s simple. You start with a plan. For example, you may decide to post three new posts per day and spend ten minutes interacting with your Facebook fans. Put it in writing and keep this paper at your desk. Don’t overthink what the plan should be. Start with what you think might work. You will evaluate and adjust as time goes by. Set a timer, especially in the beginning. Anything outside of the parameters you set for yourself should be considered leisure activity, not work, and most certainly not social media marketing. 

 

Another great option is using automation tools. They allow you to post and share content on a regular basis without having to access the social media sites directly. Instead, you’re crafting your posts inside a different piece of software or website and the content goes out at the time and date you specified. One of the reasons why this can be very effective is because it allows you to batch your social media marketing. You spend an hour one day a week getting everything set up and you’re free to work on other marketing and product creation tasks. 

 

Last but not least, consider outsourcing your social media marketing. Not only does it free you up and save you from the temptation of wasting time on your favorite platform, it gives you real numbers to compare. Are you generating more revenue from social media than you’re paying this person? If not, it may be time to make some adjustments to your current strategy. 



Beyond Google - Pinterest & YouTube Are Search Engines Too


When you think about search engines, Google probably comes to mind first. You may also think of Bing, MSN and maybe Yahoo. But you probably aren’t thinking about two of the biggest search engines out there. YouTube and Pinterest. You may not think of them as such, but at their core, that’s what they are - Search Engines. 

 

What do you do when you’re looking for a tutorial for fixing something around your house or a music video? You go to YouTube and you search. What if you’re looking for inspiration for your daughter’s fifth birthday party? You search for relevant pins and create a Pinterest board based on what you find through those searches. It’s not just you. Everyone uses these sites as search engines. Isn’t it about time you started treating them as such and using them as a source of evergreen traffic? 

 

The question then becomes what to do with that new insight. I’m going to assume that you have a basic understanding of search engine optimization. The idea is to apply the same ideas when you create pins or upload YouTube videos. Create this content with a purpose. Start with a particular key phrase in mind. Use this word or string of words to name your video file or image. Of course you want to also make sure the content applies to the keyword. 

 

Now that you have your content, it’s time to upload it to YouTube or Pinterest. Use the keyword (or key phrase. I will use the two terms interchangeably) in the title and description on the site. You can also use them in appropriate tags. Of course you want to write the title and description for your visitors first. But if you can work your keywords in, great. And don’t forget to take advantage of channel and board titles and descriptions as well. 

 

From here you can help your new content in several different ways. Your best strategy is to create fresh, optimized content on a regular basis. Encourage engagement via other social media channels. Respond to and encourage comments. All of this will help your videos and pins become more searchable. As your channel and boards grow, so will your audience. Not every video and every pin will rank well and get you lots of exposure in those channels. SEO or YouTube and Pinterest optimization is a big of a gamble. Sometimes you win, sometimes you don’t. That’s okay. Each and every piece of content will help you in the long run and if you add a call to action and link that leads back to your website, you’ll be generating a steady stream of evergreen traffic as well. 



Need More Traffic Now? Do More Of What's Working Already


Traffic is the lifeblood of any online business. There are a million and one different ways to get more visitors to your website. There are hundreds of courses and books that teach you about the latest and greatest traffic generation schemes. But none of that does you much good when you need more traffic sooner rather than later and don’t have the time or the funds to experiment. 

 

Instead, I suggest you look at what’s working already and do more of that. Getting a steady stream of traffic from Pinterest? Create five new pins a day to your most popular posts. Ranking for a couple of long-tail keyword phrases? Optimize more pages, or create optimized content for your site. You get the idea. 

 

Yes, it’s deceptively simple and not very sexy, but it works. If you put in the work to analyze what’s working, discover why it’s working, and then are able to replicate it again and again. Let’s talk about how to do that. 

 

Start by looking at your website analytics. For the best data, you want to pull info for at least three months; more if you can and at least a year’s worth if you have a seasonal business. Take a look at your biggest traffic sources and where that traffic leads. Can you see patterns? Make a list of everything that’s working. 

 

With that list in hand, take a look at your best source of traffic. Where is it coming from? How are you getting this traffic? Get out a piece of paper, or open a document on your computer. Start brainstorming at least twenty-five ideas for getting more traffic from this source. Then step away for a little while. 

 

When you come back, look through the list you’ve made. Which of the items on there get you excited? What are you looking forward to working on the most? Start with that idea and get to work implementing it. Make a short list of everything you need to do from start to finish. Maybe that means writing a new article or blog post and then creating several pins for it. Maybe it means working on evergreen social media posts that you can load into a program that shares them to your page. Maybe it means interacting in Facebook groups or finding new ones. No matter what it is, work through each step from start to finish. Then get to work on the next item on your list. Rinse and repeat until you’ve completed each of the twenty-five project ideas. 

 

Don’t forget to look at your traffic stats again in a few weeks. Make note of what’s working. Start doing more of that. Give the rest a little more time. Sometimes even the best laid strategy doesn’t pay off right away. Keep working at it and the traffic will flow. 



Auditing and Monetizing Your Most Popular Pages


Are you looking for a quick way to boost your income? Then keep reading. What I’m about to share with you is probably the simplest and most effective strategy for increasing your bottom line. It’s something you should do regularly. Put it on the calendar and make sure it gets done. Then sit back and reap the rewards. 

 

Step one of this strategy is to identify your most popular pages. Don’t disregard pages like your contact page, your about page, and even your 404 error page. Most likely though, your focus should be on content pages. These will be the articles and blog posts on your site where you share your expertise or discuss a particular problem and how what you have to offer can be part of the solution.

 

There are various reasons why a page becomes popular. You could be ranking highly for a keyword. Or maybe you created content that’s often shared as a resource. Maybe one of your social media posts that link back to a page on your website went viral. Or maybe you have a popular pin of one of your blog posts. It doesn’t matter why these pages attract so much attention - at least not right now. It only matters that you identify them. To do this, run a report in your website analytics program. 

 

Got that list? Great. Start pulling up two or three of the most popular pages and take a look at them. Go over each of these pages with a critical eye. The most important thing to look at is your call to action. What do you want a visitor to do after they’re done consuming your content? 

 

Do you want them to sign up for your list? That’s always a smart choice. How easy do you make it for them to do this? The first thing to check is to make sure the opt-in form is working. Next, consider if you’re asking for too much information. Every additional piece of info - even the first name - will reduce your conversion rate. Speaking of which, what else can you do to improve it? Are you split testing different headings, different opt-in forms, and even different lead magnets? If not, make a plan to do so. 

 

Maybe your goal is to engage with your audience via comments. Is that working for you? If not, consider reworking the call to action, or consider if you and your business would be better served if you made your visitors an offer. 

 

If you’re already doing that, great. How is it converting? What could you do to improve this conversion? Step back and really look at the page. How can you make it work harder to earn you money? Try something. See if it works. If it doesn’t, try something else. Make these most popular pages more profitable. Then move on to the next batch of pages from that report you pulled. Rinse and repeat and then circle back in a few months and see if you can do even better. 



Do You Know Where Your Traffic Is Coming From?


To run a successful business, you need a steady stream of fresh leads. These are the people you will turn into paying customers. That’s the marketing part of the equation. To get those leads, you need traffic. You need to reach out to new people on a regular basis and the most time and cost-effective way to do that is by generating traffic - ideally evergreen traffic from a variety of different sources. 

 

If you want to continue to grow your business, you should be working on getting more traffic. A wise person once said that what is measured changes. Before you can start to measure, you need to know where your traffic is coming from. 

 

This information is important for another reason. Not all sources of traffic are created equal. If you’ve run an online business - or any business, really - you want to spend as much time and resources as possible on the ones that result in paying customers. In other words, you want to increase your traffic in a way that increases your bottom line the most. 

 

In order to do that, you need to know what sources of traffic send you the most reliable customers. You want to know who signs up for your list, thus becoming a lead. And you want to know how many of those leads convert into paying customers. You can do that by tracking your traffic, email signups, and purchases. 

 

A great place to start is a free Google analytics account. Make sure you have one set up, and then learn how to use the various reports. Your first stop should be Acquisition / All Traffic / Source/Medium. 

 

Focus on one channel at a time. If you can, track each visitor as he or she moves through your autoresponder program and your shopping cart. This will tell you if it’s worth spending a lot of time interacting in a particular Facebook group, or if the person you’re hiring to create and publish multiple pins per day is worth the money you’re spending on them. 

 

Rinse and repeat for other sources of traffic. Keep an eye on what keywords are converting well for you and create more content around similar ones. Don’t be afraid to ask your customers how they found you. You can even make this an optional entry when someone fills out your order form. Again, the idea is to get as much data as possible so you can analyze it and improve your top traffic sources. 

 

Of course, this is just the beginning. Stay tuned for more ideas on making the most of your website visitors. 



Tuesday 9 November 2021

Putting It All Together And Formulating A Solid SEO Strategy For Your Site And Your Business


In previous blog posts I’ve shared quite a bit of information with you about coming up with a solid SEO strategy that can boost your rankings and the traffic Google and the other search engines send your way. By the way, I haven’t spelled this out yet, but Google is what you want to focus on. It is your best shot at traffic and if you optimize well for Google, it will work well for the rest of them too. 

 

Start By Setting A Goal 

 

The first step of any good strategy is to set a goal of what you want to accomplish. Without a goal, you won’t know if you’re succeeding. You also can’t gauge what it will take to reach your goal. Decide how much search engine traffic you want from your content by the end of the month or the quarter. Then get to work. Start by taking a guess at how much you need to publish to reach that goal. 

 

Determine Your Topics And Your Publishing Schedule 

 

Next, it’s time to make a list of topics that you want to write or record about and come up with a publishing schedule. This doesn’t have to be set in stone, but you’re much more likely to get it down if it’s on the calendar. Commit and do your best to stick to it. Then it’s time to start writing. 

 

Find Your Keywords 

 

Do your research and find the keyword that you think will give you good results. There’s no way to know for sure if they will work for you until you try. The good news is that you can tweak and change, or simply create more content based on other keywords. Remember, you want to rank for keywords that indicate that people are looking for what you have to offer. 

 

Publish And Monitor Rankings 

 

Publish as you go along and keep an eye on rankings and traffic. Make a spreadsheet of your keywords and look at the rankings - using an incognito web browser - once a week or so. Install Google Analytics and keep an eye on the traffic you have coming in through search. 

 

Work On Social Signals And Incoming Links 

 

Each time you publish a new piece of content, spend some time to share it on social media. Get the ball rolling and share it around. If you have an email list, email them about it on a weekly basis. The more your content is seen, the higher the chances someone will naturally link to it. 

 

Rinse And Repeat 

 

Keep writing and recording. Keep publishing. And keep sharing both old and new content on social media. You’re in this for the long haul. 

 

Track, Test, And Adjust As Needed 

 

Last but not least, take some time to stop every once in a while and examine your data. Is your SEO strategy working? Is it working as well as you’d like? If not, what could you try to do differently. Maybe it’s publishing less frequently, but writing longer blog posts instead. Maybe it’s using more social media friendly images. Or less. Maybe it’s taking the time to create five new pinnable images each week. Keep learning about SEO and tweak your strategy as you learn and try more techniques.