Ad Swap Magic

Here is a little used technique you can implement to build your mailing list for no additional cost. I call it “using subscribers to make subscribers” like much in the context of “using money to make money”.

 

This simple list building formula can be summed up in two words: ad swap.

 

Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list.

 

Your advertisement’s goal should be to get as many subscribers possible from the other eZine publisher’s mailing list to sign up for yours.

 

The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite!

 

You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list.

 

Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own – built free.

Converting Every Visitor into Subscriber

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

 

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

 

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

 

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.

 

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

 

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.

What You Need to Start an eZine Publication

Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional).

 

Content. You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day!

 

Auto responder. Your auto responder is your asset. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse.com and aWeber.com.

 

Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines.

 

These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the little you need, though, because several eZine publishers today succeed well with only an auto responder and contents, with or without a website. And you can, too!

The 3 Best eZine Formats

eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article.

 

Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.

 

The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program.

 

While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have.

 

You can decorate your eZine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers’ inboxes.

 

The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership

 

Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.

 

Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format.

Churning out eZine Content

Creating your own content can be a challenge if you publish your own online newsletter or eZine.

 

However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.

 

Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic.

 

Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!).

 

Now if you have money to spare, you can hire a ghostwriter to write your content for you without taking any credit. Recommended professional marketplaces where you can seek ghostwriters include http://www.elance.com/ and http://www.rentacoder.com/.

 

Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term "public domain", "public domain" simply means anything that is NOT protected under US copyright law.

 

This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books.

 

Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.

 

If you fancy the idea of publishing content without any writing on your part, this method is for you. 

Deciding the Nature of Your eZine

When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine.

 

You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule.

 

Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in onto a demand that has been, is and will always be there.

 

Relationships and dating are niches that have been on Earth long before the World Wide Web came up, for example. The food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill.

 

Having said that, you also want to have a steady stream of products or services of your own or an affiliate for you can endorse to your mailing list and make even more money.

 

This is also the reason why the Internet Marketing niche will remain one of the hottest niches there is, as products and services are created almost around the clock. As long as their Internet Businesses are cropping out, there will always be needs to be fulfilled.

Publishing Your eZine – the Cons

As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer.

 

The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons.

 

One obvious challenge most beginning eZine publishers face is the creation of eZine content. Creating your own content can be tiresome, especially if you are not a gifted writer and that you run out of ideas every so often that your publishing schedule is threatening you.

 

A way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to capable freelance writers which you can find at places such as http://www.elance.com/ or http://www.rentacoder.com/. While you need to pay for such services, you are at liberty to take the credit for written articles.

 

Alternatively, you can republish articles from article directories such as http://ezinearticles.com/. This is a free method you can use in making content, provided you include the resource box of the original author and that the article has republishing rights conveyed.

 

In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid.

Publishing Your eZine – the Pros

There are several advantages publishing your own eZine can offer to you. Thus, if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you.

 

The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick-and-mortar business or even staff and heavy machines for that matter.

 

In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own eZine.

 

In spite of the low start up cost and monthly fees, you can make money from several profit centers within the spaces of your eZine issues. You can make money from selling advertising space, just to name one.

 

Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners thus do not be surprised if you receive Joint Venture proposals every so often.

 

Given some of the best reasons in the world of Internet Marketing, publishing your own periodical eZine can one of the best money vehicles you will ever acquire or even build.

Which One is More Important – Product or Mailing List?

If you would ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list”.

 

Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.

 

If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.

 

And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.

 

Most of the biggest success web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. One fine example is Facebook.com.

 

Facebook.com, in the nutshell, is a website that connects friends and potential friends from around the world through a free membership access.

 

While Facebook.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big-time merchants and businesses, owing to the established number of members Facebook.com has recruited.

 

This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friend’s site or not.

Mailing List for Affiliate Marketers

If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other people’s product or service for decent commissions, then you must consider building your own mailing list.

 

Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it is time and effort worth spending on. When you strike on a Joint Venture and have a new product or service to endorse, you can look no further than your own mailing list.

 

Granted, that most affiliates, as in more than 90 percent of them, are not making money from affiliate programs, but this often results from the same amount of effort focused on least effective methods.

 

While having your own mailing list is, by a long mile, not the only effective affiliate marketing method, you can make affiliate sales very quickly even in the next few hours after sending a sales message, provided that your mailing list is huge and responsive.

 

This is often true, because owning your own mailing list for you to endorse products and services to is one of the fastest-producing results, beating other affiliate marketing methods imaginable.

 

In a nutshell, the affiliate marketer who gets ahead of the pack is the one who owns a huge and responsive mailing list of prospects.

Making Money from Selling Advertising Space

If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.

 

In addition to the above mention, the publisher has to invest regularly in heavy duty machineries and tons of papers in printing tons of newspapers on a daily basis.

 

And in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every part of the covered territory.

 

So, how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations.

 

The answer? Selling advertising spaces! You have definitely seen lots of advertisements in the newspaper. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper’s high readership.

 

On the same analogy, you can make money the exact way from your newsletter: simply by selling advertising space to prospective advertisers!

 

If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad.

 

In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so are your money-making opportunities.

Why Publish an eZine?

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

 

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

 

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

 

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

 

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

 

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

Viral Marketing 101 - Not Using It Could Kill Your Business!

Creativity

 

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized. 

 

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, your business could just get killed. 

 

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing. 

 

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares. 

 

Viral Marketing Overview

 

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it. 

 

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product. 

 

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well. 

 

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with. 

 

Using Viral Marketing to your advantage

 

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

 

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games. 

 

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie ‘The Blair Witch Project’?

 

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them. 

 

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.  

Effectively Using Overture/Yahoo To Get Website Visitors

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all-time high because of the many businesses in the arena.

 

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted. 

 

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company. 

 

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business. 

 

Yahoo/Overture utilizes the same principle as Google Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched. 

 

For example, let’s say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques. 

 

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster. 

 

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

 

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one. 

 

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.  

 

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

Using Google Adwords To Drive Laser Targeted Traffic

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught. 

 

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches. 

 

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

 

Using Money to Make Money

 

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

 

Right now, there is no other advertising scheme that would be worth every cent than using Google Adwords. The surge in popularity of Google Adwords is very evident as you can see so many sites sporting this ad scheme. 

 

In using Google Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

 

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs. 

 

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

 

Laser Targeting your Traffic

 

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

 

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

 

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site. 

 

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable. 

Top 5 Ways To Generate Low Cost Website Traffic

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

 

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

 

Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites. 

 

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it. 

 

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic. 

 

Exchange Links

 

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. Youíll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

 

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic. 

 

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs. 

 

Traffic Exchange

 

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

 

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each other’s efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted. 

 

Write and Submit Articles

 

There are many e-zines and online encyclopaedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

 

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has. 

 

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more. 

 

Make a Newsletter

 

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

 

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

 

Join Online Communities and Forums

 

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

 

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.