Use Low-Ticket Offers to Boost Your Profits

A low-ticket offer, as a general guideline, is a product with a price tag of $50 or less. These low-cost items are usually digital products, like an eBook, video course, or resource guide. A low-ticket offer, if chosen wisely, is a powerful way to qualify leads and drive sales. 

 

As your prospects progress through your sales funnel, various offers direct them towards the ultimate destination: your core offer, a higher-priced item at the end of the funnel. 

 

By presenting prospects with a low-ticket item up top, you can gauge whether they have true customer potential or if they’re just freebie seekers. If they purchase your inexpensive offer, you can start building a relationship with them and priming them for purchase. 

 

Why Use Low-Ticket Offers?

 

There are several benefits to pitching low-ticket offers. 

 

Low-ticket offers provide you with another way to earn income. They are usually digital products, so they cost very little to produce and have no delivery or storage fees. It’s just an electronic file, so your margin is high, even if you’re only charging few dollars. Although the primary focus is your core offer, these small products can generate some money and offset any expenses associated with your higher-ticket items. 

 

The reason low-ticket offers work well near the beginning of a sales funnel is that they help to qualify leads. Many people who sign up for your lead magnet are only after the freebies. They’ll consume your content in exchange for their email address, but they have no intention of paying even a few dollars for a premium product. A low-ticket offer helps you identify these people right away. 

 

Low-ticket offers also help build relationships with new leads. By providing your target audience with an instant solution at a reasonable price, you establish trust and these customers will want to learn more. 

 

This inexpensive offer also provides an opportunity to demonstrate your expertise. Use your low-ticket offer to showcase your knowledge and the results you can deliver, and your customers will be more likely to purchase future offers with higher price tags. 

 

Low-ticket offers move prospects closer to your core offer and weed out those who won’t buy. It’s a low-risk and valuable lead qualification tool that costs very little to produce and distribute. 

 

The Key to Success: Know Your Audience

 

How do you maximize the effectiveness of your low-ticket offer? Get to know your audience. If you understand the issues they face, you can develop a low-ticket offer that will solve a particular problem for them and increase the likelihood of future purchases.

 

The best way to get a clear picture of your audience is to create an ideal customer profile. This process involves imagining your target audience as an individual – the one person who would most benefit from your core offer. Get to know their likes and dislikes, problems, and passions. This description will be a valuable tool when developing all of the offers in your funnel. 

 

One low-ticket offer isn’t going to completely transform the customer’s life, but it should offer a “quick win” and a concrete improvement, no matter how small. 

 

Creating Your Low-Ticket Offer Content

 

It’s not necessary to invest a lot of money into the production of a low-ticket offer. But what it can cost you is time and energy. Content creation can easily become a burden and a drain on your resources. 

 

Since the key to generating income with a low-priced product is to cut overhead, look for shortcuts to content creation. A few ideas include:

 

• Creating a smaller version of a bigger product. Extract a section of your core offer and transform it into a low-ticket item. 

• Offering a bundle of products. You can take several small pieces of existing content and put them together into a high-value bundle.

• Providing more content to help with your lead magnet. Make a resource guide, template, or tool that the customer can use to get more out of the free lead magnet they received from you.

• Repurposing existing content. Take content you’ve already created and alter it in some way, so it offers unique value.

 

The Right Timing for Your Low-Ticket Offer

 

The standard practice is to present prospects with a low-ticket offer at the beginning of the sales funnel, so you can start qualifying leads right away. But sometimes, it may be beneficial to engage with the prospect a bit more before pitching paid products. Think about your ideal customer and what they would prefer. For some people, and particular types of products, a low-ticket offer may be more appropriate later in the funnel. 

 

Or, conversely, you can offer a low-ticket item as a lead magnet, at the front of your funnel. To do this, you would create a dedicated landing page and drive traffic to it. Once they purchase it, customers are added to your email list, where you can then start communicating with them. 

 

There is no perfect place or time to present your low-ticket offer. Map out the customer journey through your sales funnel and experiment to see what works best for your target audience. 

 

Monitor Your Results and Make It Perfect

 

Track your results, check conversions, and then make the necessary adjustments. It will take some trial and error to perfect your low-ticket offer strategy, but once you do, it will be worth the effort. 

 

Are you ready to learn, step-by-step, how to create a low-ticket offer that will earn you more and qualify prospects for your core offer?

 

The Importance of Listening to Other’s Viewpoints

When you disagree with someone, likely, you don't want to waste your time listening to their viewpoints. Although listening to something you disagree with isn't always fun, it is important to your future for several reasons. 

 

You Will Learn Something New

 

When you take the time to listen to someone else and their viewpoints, you are exposed to thoughts that don't exist in your mind and perspectives you may not have considered before. And even though you may not like what you are hearing, you often learn new things by listening to others. This also helps expand your mind to be more accepting of new thoughts, which could help you be more successful in the future. 

 

Listening Helps You Develop Patience

 

As previously mentioned, being able to sit there and listen to someone you don’t agree with is difficult. You will have to have patience. And if you haven’t already developed the necessary patience for this task, just the practice of listening to others more often will help you to develop it. If you find you are struggling with the task, try to remember you are listening to learn something new. You can also listen with the intent to ask questions. This will help you focus on the words the other person is saying more carefully.

 

You Expand Your Network

 

People love when others listen to what they have to say, it makes them feel important. When you take the time to listen to someone else, even though you may not agree with what they are saying, you make that person feel better about themselves. And this can help you make a new friend or connection. This can help you on your path to success in the future as you never know when you may need to know someone in a certain field or area of study. And hey, expanding your network is always a good idea.

 

Overall, listening to someone else who has an opposing viewpoint from yourself will never be an easy task. But when you resolve to listen to someone else, this helps teach you new things and further develops your patience. Not only that, but it also helps you to grow your network which could provide unmeasured value to you in your future. Thus, it's time to learn how to listen to others sooner rather than later if you want to succeed in life. 

 

The Top Five Traits of a Good Listener

If you want to become a good listener there are certain traits and skills you will need to learn. Listening is a great skill to develop and it can improve all areas of your life. People love to talk and are always looking for someone to listen to them. 

• When listening to someone your goal should be to understand their point of view. Listen to everything they say before forming your own opinion, and remember that you do not necessarily have to agree with them. Everyone deserves, and should form, their own opinions on various topics. 

• Paying attention is the next trait. If you don’t pay attention you will miss out on important information. Always be aware of what is going on with the person who is speaking, and don’t forget to pay attention to your surroundings. 

• The action of making eye contact with the person who is speaking, shows them that you are paying attention. If you start looking around you, you are giving them the impression that you are not interested, or have become bored. 

• Try to look at their point of view and ask yourself if they might be the person who is right. 

• Allow the person to finish talking. This often takes a little patience, but it can be helpful for both sides. First the person talking can vent their opinions or frustrations. Secondly it helps the listener to fully understand the issue at hand. 

A good listener will also think before responding back. Again they often ask what if this person is correct in their way of thinking. People have the bad trait of speaking before thinking and this can lead to all kinds of awkward or difficult situations. 

 

It is perfectly normal for your brain to want to respond quickly, stop yourself and think before you speak! 

 

Sometimes it can be hard to stay focused on a person, it is normal to want to look away. If you find yourself doing this try nodding to the person or making direct eye contact with them. This signals to them that you are paying attention. If you really need to look away for a second, then muffle a cough behind your hand! 

 

Other tips that you might want to use to show that you are paying attention include: 

 

• Saying the person’s name now and again

• Using facial expressions

• Using body language

 

If you make an effort to put these five traits into play consistently, you will become a much better listener for it. 

 

6 Ways to Deal with the Upheaval at Work

If you’ve ever had things fall apart at work, you’re already quite familiar with upheaval at work. It happens every time you get a new boss, or they start making significant policy changes. Though let’s face it, even those small changes in the office can create tension and make it difficult to get things done.

 

Dealing with upheaval at work isn’t hard, though, so long as you keep your head. The next time things get complicated, try these tried-and-true methods to get you back on track.

 

Stop

 

Sometimes the smarted thing you can do in a crisis is absolutely nothing at all. You need to stop and think, as an emotional reaction is going to cost you in the long run. Start by taking several deep breaths and think about what to do next. Not to mention you’ll win some bonus points if management notices you’re the one keeping calm and acting rationally.

 

Stay Positive

 

Getting caught up on the negative isn’t going to help anything. You’ll only spiral down into a cycle of blame and complaints, ending on a lot of finger-pointing or negative self-talk. This is the time to pull out a Pollyanna attitude. Sure, things went wrong, but if you can keep your optimism, you’re more likely to find the opportunity in all of this, which is worlds more productive, not just for you, but for your co-workers as well.

 

Learn from the Situation

 

Speaking of opportunity, any upheaval is fodder for a learning experience if you let it become one. Step back and look at the whole situation rationally. Look for the lessons, and then ask yourself how you can apply them to prevent the next time.

 

Talk to Your Co-Workers

 

At work, you have a rich resource just waiting to be used. Draw on the talents and abilities of those around you. By banding together and brainstorming, you’re more likely to come up with a viable solution than you ever would working alone.

 

Eye on the Prize

 

You have a particular goal in working where you do. Remember this goal now. What can you do at this moment, which will put you back on track toward your goal? How can the upheaval maybe benefit your long-term goal? Now might be the time to act.

 

Expect Disaster

 

Well, of course, things are going to go wrong sometimes. Situations change, and in any workplace, there are many moving parts to keep things going smoothly. By being prepared for the things which could go wrong, you can head off a lot of what might be an upheaval in the making.

 

How to Use 30 Minutes to Stop Worrying

Worry can derail an entire day if you let it. But did you know you had the power to stop it in just 30 minutes of your time, freeing up the rest of the day to really live your life? The answer is more straightforward than you think. 

 

When you become accustomed to worrying, you gain a constant stream of negative feedback and information in your brain. It’s like leaving the TV on to a channel designed to inform you of every worst-case scenario, only personalized to make all those dire predictions all about you.

 

Doesn’t sound like much fun, does it?

 

But by designating 30 minutes every day for worrying and allowing yourself to worry only during those 30 minutes, you gain back your day and your life simultaneously. 

 

You start by setting a ‘worry time.’ Once you have this half-hour firmly in place (put it on your calendar if you need to), you can start kicking every worrying thought to the curb. You tell it, ‘later.” and then refuse to let it near you again until it’s your designated worry break.

 

How do you do this? Try these quick steps:

 

Pick a Time

 

Grab a half hour when you’re not going to be busy. Be careful not to pick one too near bedtime, though, as it might interfere with your ability to sleep.

 

Become Conscious of Your Thoughts

 

Every time you have a worrying thought, tell it to go away until later. If it helps, jot the worry down somewhere, so you have a list to look at during your break.

 

Use a Timer

 

Worries can very quickly take over as much time as you give to them. By setting your timer to 30 minutes, you’re keeping control of just how much time you’re going to spend worrying.

 

Record Your Thoughts

 

Either write down your worries as you think about them, or if you like, journal about your thoughts during this time. Be as detailed as you like. This might also be an excellent time to examine your worries, to figure out if there’s a recurring pattern or theme. Dig down into the heart of what’s really troubling you.

 

Stop When the Timer Goes Off 

 

At the end of 30 minutes, you’re done. Any new worries now have to wait until tomorrow. Close the journal, throw away the paper, do what you need to close off the worrying for the day.

 

Repeat

 

Do every one of these steps every single day for at least two weeks. Why? Because it takes time to form a habit, which is what you’re really trying to do here. 

 

In the end, you’ll be amazed at how much freer you feel when you realize you don’t have to worry all day long. You’ll sleep better at night and be much more productive during the day. Not bad for an investment of only half an hour.

Don't Let Disagreement Ruin a Relationship

Relationships are never easy, and, likely, you and your partner don't agree on everything under the sun. This is natural, and every couple deals with this. However, you want to be careful not to let disagreements ruin your relationship. So, what is the best way to keep this from happening? 

 

Don’t Avoid Arguments

 

When you know you and your partner don't agree on something, it can sometimes seem like a good idea to avoid the argument completely. For example, your partner will ask if something is okay with you and because you don't want to upset them with an argument - you lie and say you are feeling fine. This lying is not the solution because now your partner has false information about the relationship that they may use to make future decisions. These decisions will only cause future problems rather than just answering honestly and resolving the issue right now.

 

Never Let Your Agreements Get Personal

 

You've seen it in a million TV shows, the couple is arguing over who needs to do the dishes, and then one of the parties brings up an unrelated incident that happened months before that they are still upset about. Getting too personal transforms the argument into an attack of the person's character and makes it much worse than just the incident at hand. When this happens in an argument with your partner, you must realize that this is no longer a constructive argument and needs to end before someone's feelings are hurt. 

 

Agree to Disagree

 

Suppose you notice that an argument between you and your partner is beginning to escalate to the point where someone could say something that hurts the other person's feelings or could damage the relationship permanently. In that case, it's time to agree to disagree. 

 

Despite what people may think, agreeing to disagree is a resolution to an argument. And by employing it in an argument you are having with your partner, it is the same as saying you respect their opinion, but you will never see the same way, so you respect them enough to stop arguing before someone gets hurt. 

 

Overall, it can be difficult not to let a disagreement ruin a relationship. But if it’s a relationship worth fighting for, then always remember not to avoid arguments, don’t let them ever get personal, and agree to disagree if you come to a point where there is no other resolution to the argument at hand. 

 

How Can I Be More Supportive To My Friends?

Sometimes it can be difficult as an adult to know how to support your friends. And honestly, there is no one way for you to support all of your friends. The support you should show to your friends will vary widely on their personality and their unique situation. Below are some of the most common ways you can show support to your loved ones. 

 

Make Time For Them

 

As humans grow and change, they tend to have less and less time for their friends. This is why, when you make time for your friends, it shows that you truly do love and support them. This doesn’t mean you have to clear your calendar, but maybe you invite friends along to certain activities or cancel that one thing you don’t need to do so you and a friend can grab a quick coffee after work. 

 

Listen

 

You’ve heard it time and time again, but listening is truly the best way to support anyone who may be in your life. Humans need to let go of their emotions through communication. And sometimes, just listening is enough to make the person who is venting feel supported in their endeavors. 

 

Push Them And Celebrate Their Achievements

 

Whatever your friend may be pursuing, if they confide in you that they need your help, now is the time for you to give them a little push! Maybe they are tired and don’t want to go to the gym. You could offer to go with them or help remind them of a goal they made. And when they get out of bed and complete the task they felt they couldn’t do, you should be celebrating this achievement with them. You may be surprised at how far a simple “good job” can go! And if they conquer a big goal, you should make an effort and offer to celebrate with them! After all, a true friend is ecstatic when their friends may big steps in life!

 

As you age, it can become increasingly difficult to know how to support your friends. But don’t fret, as long as you make time for them, listen, and then help push them towards their accomplishments, this will help them feel supported! And if they accomplish something big, you should be just as happy for them as you would be for yourself, as this will truly show your support for all of their endeavors in life. 

5 Steps To Defeat Perfectionism Once and For All

We all have moments where we fall into perfectionism. For some of us, this might happen kind of often. For others, it's reserved for those special occasions where we have a project where we can't rest until we get it right.

 

While occasional super-attention-to-detail is okay, it’s when we make perfectionism a way of life where it becomes a problem. Those are the times where we finally need to take charge of our lives and learn how to let go.

Try this:

 

Start at the Core

 

Why are you so wrapped up in perfectionism? Are you truly trying to become a better person somehow, or are you just trying to impress someone else or meet expectations from those around you? Neither of these reasons is very healthy, and both need to be addressed.

 

Drop the “Should”

 

The moment you start using this word in a conversation, especially regarding your action, you're already driving yourself crazy. Remind yourself you don’t need validation from anyone. You’re good just by being you.

 

Rewrite the Script

 

What are you telling yourself as you throw yourself into perfectionism? Do you think this is the path to success? Or do you have other unrealistic expectations of the outcome? Here's where you switch up your self-talk to get out of any negative spaces and unrealistic outcomes.

 

Drop the Comparisons

 

Speaking of self-talk, just who are you holding up as role models? Has this too become unhealthy, going from "I want to be more like them" to "Why can't I have everything they do?” Wouldn’t it feel better to celebrate where you are right now and all the effort you’ve been putting into things?

 

Show Some Mercy

 

Perfection never allows for excuses. If you can't succeed, you're automatically a failure. By chasing imperfection, you learn the value of self-forgiveness and the ability to let go of your mistakes in favor of embracing the lessons you can learn from them.

 

You wouldn’t think these steps are all so very important at first glance. After all, is chasing imperfection worthwhile?

 

The answer is a resounding, "Yes!" Perfection is what pulls us away from others and gets us so tangled up inside with worry and stress about getting things right; we negatively impact our mental and physical health. 

 

With this in mind, isn’t it time to let go and enjoy life once and for all?

 

5 Things I Learned From Overcoming Conflict

Conflicts are a normal part of life and they tend to happen in virtually every setting. Oftentimes, we avoid conflicts because they make us tense and anxious.

 

They bring up a lot of self-doubt and discomfort, which typically results in raised voices, increased heart rate, and saying things we don’t really mean.

 

Even worse, it leads to feelings getting hurt and, sometimes, to relationships being destroyed. No wonder we hate conflicts!

 

That’s why learning how to resolve conflicts peacefully can be life-changing. In fact, the more we expose ourselves to conflicts, the better we handle any situation, which helps us become more resilient.

 

So, to help you address conflicts the right way, here are five things I learned from overcoming conflict.

 

Teaches Us to Respect Other Viewpoints

 

The reason there’s a conflict in the first person is that there are two opposing viewpoints. But most times neither side gets heard properly, which leads to an altercation, even escalating to major problems.

 

This is why negotiations are so important, even if you’re confronting a loved one. It shows that we’re willing to be flexible and more open to accept the other person’s opinions.

 

That doesn’t mean you have to agree with them. It just means you have to be willing to learn how to be prepared to accept them and move on.

 

Gives Us a Chance to Verbalize Our Needs

 

People often take for granted who we are as individuals, even those closest to us. This stems from our lack of verbalizing what it is we want or need.

 

So, we carry grudges and bottle everything inside until we can’t take it anymore. That’s when conflicts arise.

 

The best thing you can do for yourself is to look at conflicts as an opportunity. It gives you the chance to voice your opinions and share your feelings. As a result, you become less fearful of asking for what you need.

 

Improves Our Communication Skills

 

Being a good communicator requires patience and self-control. As with most things in life, the more you practice good communication skills, the better you become.

 

And the best way to practice is through confrontations, no matter how hard they may seem. Yet, you have to look beyond the fear and be willing to share our thoughts and feelings in a calm, collected way.

 

You’ll quickly realize that the right words just flow out. So, when the need arises, you can prepare for what lies ahead.

 

Makes Us Better Listeners

 

The key to overcoming conflicts is to be a better listener. Many times we're so focused on what we’re going to say next that we don’t really pay attention to what the other person is saying.

 

That’s not the way to successfully win an argument or resolve a conflict.

 

To do that, you have to learn how to do things. First, you have to control your impulse to react and blurt out things haphazardly.

 

The second thing is to learn how to actively listen when someone talks to you. It’s through listening that you can gain a better understanding of the speaker, which enables you to make smarter, wiser choices.

 

Opens Our Eyes to New Ideas

 

One of the ways conflicts can be a useful tool is by allowing you to fine-tune your opinions and ideas. As different thoughts are expressed, how you look at things changes slightly.

 

When you hear someone talking about their viewpoint with regards to a certain topic, you can’t help but clarify your own. You either start modifying your opinion, or you become even more convinced of yours.

 

A third option is to take part of your ideas and part of theirs and come up with a whole new concept!

 

That’s the beauty of conflicts. They allow you to generate new ideas and mold new perspectives.

 

Then, when you realize there are more similarities than differences, you forge a bond. This bond leads the way to establishing trust and enhancing networking. Case in point, it just makes both sides better human beings.