Showing posts with label eCommerce. Show all posts
Showing posts with label eCommerce. Show all posts

Wednesday 20 April 2022

Create Different Types Of Videos To Meet The Needs Of Your Audience


There are a number of different types of videos that you can create to ensure that you cover the needs of your audience. Some of your audience will not know much (or anything) about you while others that are existing customers will know a lot. Make different types of videos to cover your bases here.

 

Explainer Videos

 

Explainer videos are high-level and provide a good overview of things. These are perfect for members of your audience who know little about you and your business. Think about explainer videos as an introduction to your business and brand.

 

A lot of savvy video marketers use explainer videos to generate new leads for their business. In all of your explainer videos you want to convey the message that you can help your audience and that you know what you are talking about.

 

How-To Videos

 

How-to videos are extremely popular. When you create these types of videos you will be showing your audience how to achieve something. Make sure that all of your how-to videos provide step-by-step instructions that your viewers can easily follow.

 

Find out what burning questions your audience has in your niche. Create how-to videos that answer these questions. Your audience will really appreciate that you have created these videos and will perceive you as an expert. 

 

For how-to videos to provide the best results for you it is essential that you know your audience really well. When you are able to provide answers to the questions that they have they are going to trust you a lot more which is exactly what you want.

 

Create Product and Service Demo Videos

 

Demonstration videos are a great way for you to increase your conversions. You are letting your audience know what your products and services do and the benefits that they will get from using them. It is important that you are not too pushy in these videos. They are “show and tell” videos that are gently persuasive.

 

When you are planning your demo videos always think about “what’s in it for them”. Explain the reasons that you created the products and services and the problems that they solve. Show your audience how easy it is for them to use your products for maximum benefit.

 

Create Videos that show you are an Expert

 

It should always be your aim to prove to your audience that you are an expert in your niche. Your audience will always prefer to work with experts and it will definitely increase the trust that they have in you.

 

Think of ways that you can demonstrate thought leadership in your videos. Be prepared to give your perspective on things and suggest that your approach is the best. You need to be prepared to share what you know in these videos and not hold back.

 

Create Videos with Social Proof

 

Nothing will increase your conversions more than social proof. Nobody in your audience wants to be the first to try out a product or service that you offer. They will want to see that others are using them and getting good results with them.

 

Case study videos are very effective. Think about the case studies that you can put together and use in your videos. Make sure that you add facts and figures that fully support any claims that you make.

 


Effective Tactics For The Best Video Marketing Results


Having invested a lot of time and effort (and sometimes money) creating your videos, you want to ensure that you use the most effective video marketing tactics to get the best results. There are things that you can do which will always get good results for you. In this article, we will reveal 3 proven video tactics that work time and time again.

 

1. Be Consistent with a Video Schedule

 

You are committed to provide your audience with great video content that will help them. They really appreciate this and want you to provide more videos. We recommend that you treat video marketing as a series of campaigns rather than just creating a bunch of videos. 

 

Having a large number of subscribers for your YouTube channel or followers for your Facebook Page will provide great exposure for your videos. One of the best ways to increase your following is to be consistent with your video posting.

 

Your audience will want you to upload great video content on a regular basis. When you provide value in your videos, your audience will look forward to your next video. It is best for you to create a video content schedule and decide how often you will create and post new videos.

 

No matter how good your videos are, people are not going to wait too long for you to post the next one. By creating a video schedule in advance, you can plan for your video content for a number of weeks ahead. This way you will always know what your next video is going to be about.

 

It is critical to establish a regular posting schedule for your videos. When you do this, your audience will be keen to come back for more. If you decide that you will create and post a new video every week then stick to this. Make sure that you post your new videos on the same day each week as well. Your audience will get to know your schedule and expect this.

 

2. Create Demo and Tutorial Videos

 

Demo videos are a great way to showcase your products and services. When you create these in the right way, they will really help your audience to understand the benefits of your products and services. If people see a product demo video on your website, then there is a very good chance that they are going to watch it.

 

Tutorial videos are also very popular and helpful. Your audience is likely to have a number of burning questions that they want answers to in your niche. You can create videos that answer these questions and keep your audience happy.

 

A good tutorial video will have a number of simple steps for the viewers to follow. If your tutorial video is getting long then break this up into different parts. When you help your audience, they will reciprocate by purchasing your products and services.

 

3. Expand your Reach with Facebook Targeting

 

With a Facebook video ad, you can define your audience using different criteria. This will ensure that only people within your target audience will see your video content in their newsfeeds. It can be a very cost-effective way to reach a lot of people with your videos. You can easily define your audience by their interests and other factors and target them specifically.

 


Get Setup Right For Creating The Best Videos


To create the very best videos you need to use the right tools. Your audience is not going expect a Hollywood production from you but they will expect good quality. If you make low quality videos then you will quickly lose your audience. Worse than that, you will destroy any trust that you have built up with them.

 

Get the Right Equipment

 

A good HD camera is essential for making the best videos. If you have a smartphone then the camera in this is likely to be good but you should think about investing in a good quality web cam or outdoor camera. A smartphone video is better than nothing but other cameras will produce better results.

 

If you are going to shoot most of your footage indoors then an HD webcam that you can connect to your computer is a good choice. There are some good examples available on Amazon and other online retail websites. You should be able to find a high-quality web cam for under $100.

 

When you are planning to create a lot of videos outdoors then you will need an appropriate camera for this. These can get expensive so do your homework here and compare prices. The money that you invest in a good camera will pay you back in the end.

 

You must use a high-quality microphone for your videos. Your audience are not going to be impressed if the audio quality of your videos is poor. There are plenty of good quality microphones available for under $100.

 

Do you need to purchase lighting equipment for your videos? Again, this is a concern for indoor videos more than outdoor ones. It is crazy to put in a lot of planning and effort to make your videos and have them spoiled by poor lighting conditions. There are low-cost lighting solutions available.

 

Video Editing Software

 

You are going to make mistakes when you are creating your videos so you need to use a good video editing application to make your videos the best they can be. Fortunately, there are a lot of free video editing solutions available for both Mac and Windows computers.

 

There are premium video editing suites that have a lot of great features but you don’t need these to get started. Search for free video editing software and you will see many useful applications you can use. Make sure that you learn how to use your chosen video editing software.

 

Screen Capture Software

 

It is very likely that you will want to record your computer screen and use this in your videos. In order to do this, you will need screen capture software. There are some really good free options available for this and you can use premium solutions too.

 

You can integrate slides that you have created in Microsoft PowerPoint or other presentation applications. Screen capture software is great for making over the shoulder videos where you are demonstrating something on your computer.

 

Use Audio Editing Software 

 

The audio quality of your videos is very important. A lot of video marketers record the narration for their videos after they have the main footage. You can use a powerful free audio editing suite like Audacity to produce the best audio results.

 


How To Optimize Videos For Search


One of the major advantages to uploading your videos to YouTube is that people can find them using the search feature. This is true of Facebook to a lesser extent as well. If you do not optimize your videos for search then you will reduce the chances of your videos being discovered. Your YouTube videos can appear in Google search too.

 

Conduct keyword Research

 

The first step to optimizing your videos for search is to perform keyword research. You need to know what terms people are using to find the information that they need in your niche. It is not difficult to conduct keyword research for videos and you can do this for free when you use the Google Keyword Planner.

 

With the Keyword Planner you will find related search terms and the estimated search volumes. Although this is based on Google search, the numbers will be fairly accurate for YouTube search as well. Another great tool for keyword research is the free browser extension called vidIQ. This will show you the tags used by high-ranking videos and other useful information.

 

Add your Main Keyword to your Video Titles

 

The title of your video is very important for optimization. Look at your keyword list and identify a main keyword and some related secondary keywords for your videos. Add the main keyword in the title of your video. 

 

When you are at the start of your video marketing journey, we recommend that you target long tail keywords rather than the very competitive ones. As you start to rank for these terms, YouTube will take notice and start to rank you for the tougher keywords as well.

 

Make your Description Keyword Rich

 

You must provide a description for your videos. In this description you want to add a link back to your website and provide a persuasive text body to encourage people to watch your videos. You can add your main and secondary keywords in the description.

 

Don’t go crazy with your keywords in your description. There is no need to add your keywords more than once. Make sure that the keywords naturally flow with the rest of the words you use. YouTube does not like keyword stuffing and will penalize you if you do this.

 

Use Keyword Tags

 

For your YouTube videos you have the chance to add tags to your videos which you need to do. Here you will enter your main and secondary keywords. Use vidIQ to identify the tags used by the most popular videos and use some of these as well. Don’t overdo it with the tags. A maximum of 8 to 10 is recommended. 

 

Create a Great Thumbnail

 

Use a different thumbnail for each of your videos. Your thumbnail needs to encourage users to click and watch your video. You can create YouTube thumbnails very easily using Canva.com for free. Decide on the style of thumbnail that you want and stick with this for consistency with your videos.

 

Add Transcripts to your Videos

 

A lot of people will want to use subtitles with your video so make sure that you provide this. There is an automatic transcription feature in YouTube that you can use first. Afterwards you can go and edit the transcript (there will usually be a few mistakes).

 


Research And Plan Your Videos For The Best Results


Never rush into video creation. No matter how excited you are about the prospect of video marketing you need to take the time to research and plan your videos. Videos produced “off the cuff” usually do not work out too well. You need to prepare for every video that you create so that it can be of the highest quality.

 

Conduct Keyword Research

 

What are you going to create your videos about? To answer this, you need to know what your audience is looking for in your niche. They will have burning questions that they need answers for and you need to identify what these are. 

 

The best video marketing campaigns start with keyword research. This is the process of identifying the search terms that people enter into search engines like Google when they want information in your niche. Without this information you are just guessing.

 

It is easier to perform keyword research than you might think. Use the free Google Keyword Planner tool to identify the keywords and the associated search volumes. Think about the seed keywords for your niche and then enter these into the Keyword Planner. You will get a list of related keywords returned as well.

 

When you have finished your initial keyword research using the Keyword Planner be sure to download the list you have created. Keep this as your master keyword list that you will add to over time. Look at your list and decide the keywords that you want to target with your videos.

 

Plan each of your Videos

 

Now that you have your keyword list and ideas for your videos you need to plan each of them. What message do you want to convey in your video? What call to action (CTA) will you use? Is the video for lead generation or to make sales?

 

It should not take you too long to come up with an outline plan for each of your videos. Decide what you want the viewer to do once they have watched your video. Also, determine what questions your video will provide the answers to. You will get much better results from your video marketing when you plan your videos.

 

Do you need a Script?

 

Some video marketers like to use a script for their videos. It helps them to have a structured flow that they can use. In addition to this, a script ensures that they will not overlook any important points that they need to make.

 

The problem with scripts is that you can easily provide a boring delivery with them. As an alternative, consider creating a list of prompts that you can refer to throughout the video. This will help you to talk more naturally while also ensuring you do not miss anything important.

 

Learn from Other Video Marketers

 

Take a look at the videos that your competitors are creating. Find those that have the highest number of views and levels of engagement and identify why they are so popular. The aim is not to copy what others have done but to give you ideas for the creation of your own videos.

 

There are many video marketing experts out there that have training courses that you can invest in to enhance your knowledge. Do not be too proud to learn from those that have done it before. You can find some useful resources online about video marketing too.

 


The Advantages Of Video Marketing


It is essential that you understand the main advantages of video marketing. This will provide you with the inspiration and motivation to create the best videos for your audience. There have been numerous surveys conducted about video marketing and they have all revealed positive results. People prefer to watch videos these days than they do reading text.

 

Get more Leads and Sales

 

When you regularly create and post videos you should see an increase in the amount of visitor traffic to your website and your offers. You can use videos to persuade your audience to take the action that you want. They are much more likely to be persuaded to do this with videos than other forms of content marketing.

 

A lot of video marketers use their videos to obtain new leads for their business. This is an effective strategy as a good video will always leave people wanting more. You can also make more sales of your products and services with videos as well.

 

Videos Increase Engagement

 

If you post your videos on the right platforms and create them so that they provide value to your audience then you will drive up engagement levels. This is necessary to build trust with your audience and persuade them to get more involved with your business.

 

Videos on social media platforms are shared more than any other form of post. Ask your viewers to like and share and also to leave a comment. Make sure that you respond to comments swiftly. All of this will help you to achieve higher conversions.

 

Build more Trust with Videos

 

You will not create a lot of trust with your audience if you just make text and image-based posts. People want to know who you are and what you stand for and videos are the best way to provide this. It is very important that you make a personal appearance on some of your videos.

 

Create videos to answer the burning questions that people have in your niche. This will go a long way to establishing you as an expert. Your audience will trust you much more if they perceive that you are an expert.

 

Use Videos to Increase Brand Awareness

 

Videos can really help you to increase your brand awareness. By creating the right types of videos, you will introduce your brand and be able to showcase your products and services. There is no better way to make your audience more aware of your brand.


Be sure to tell your story with all of your videos. Explain why you created your business and the reason that you created your products and services. Emphasize the fact that your brand is all about providing the right solutions for your audience.

 

Decision Makers watch Videos

 

CEOs and other senior executives will watch videos to learn more about a business and their products and services. If they are impressed with the videos, they watch they will share them with their employees. 

 

It is tough to get through to decision makers a lot of the time. So, make impressive videos and use the right platforms to post them so that decision makers will see them. Surveys have confirmed that senior executives in companies and organizations watch videos too and you need to get in front of them as much as you can.

 


Where To Share Your Videos For The Best Results


After you have created your videos, you will need to share them in places where your audience will see them. There are certain platforms available that will provide your videos with more exposure than others will. In this article, we will look at the best places for you to share your videos.

 

Add your Videos to your Website

 

The first place you need to share your videos is on your website. There are several ways that you can do this. We recommend that you create a new post and use a similar title to that of your video. Embed your video at the top of the page and then provide some SEO optimized text underneath it.

 

Most of your visitors are going to watch the video but there may be some that prefer to read so give them the option. Using keywords in your text will help the search engines to rank your web pages that include videos. When you have videos on your website you should reduce your bounce rate as visitors will stay and watch them.

 

You Must use YouTube

 

There is no bigger video platform than YouTube. We strongly recommend that you create a YouTube channel for your business and upload your videos there. Each month, YouTube receives more than 40 billion visitors. It is the second largest website and the second largest search engine after Google.

 

The key to success with YouTube is video views, likes and shares and comments. Your aim will be to increase the number of subscribers that your channel has. When people subscribe to your channel, your new videos will appear on their home page.

 

You probably know that Google owns YouTube. Because of this, Google will display three YouTube videos for the majority of its search results. So, you have the opportunity for your videos to be found in Google search as well as YouTube search.

 

Videos are Very Popular on Facebook

 

Another giant platform where you need to upload your videos is Facebook. It is the third largest website in the world and video content is extremely popular with the users. You will need to create slightly different videos for Facebook than you do for YouTube.

The format for Facebook videos is different to YouTube. Also, you need to add more visuals to your Facebook videos. This is because a lot of Facebook users will not turn the sound on with videos so you need to use text and images to make your points as well.

 

Other Video Sharing Platforms

 

YouTube is not the only video sharing platform available but it is by far the biggest. Platforms like Daily Motion and Vimeo receive millions of visitors a month and it is worth uploading your videos to these as well as YouTube.

 

Do a search for other video sharing platforms that you can use. You will be surprised how many other options are available. If you believe that your audience will visit these sites then upload your videos to them.

 

Share on other Social Platforms

 

What other social platforms do your audience use? Do they use Twitter or Instagram? If you are in the B2B market then you must have a profile on LinkedIn. You can share your videos on all of the major social networks.

 


Why You Should Use Live Streaming Events For Your Business


A lot of marketers steer clear of live streaming because they are concerned that it is very hard work and that many things can go wrong. Although these things are true, there are many advantages to holding live streaming video events.

 

Basically, live streaming is a great marketing tool. There are many people that like to attend live events and major platforms like YouTube and Facebook know this. They provide live stream facilities and there are other platforms available too such as Twitch and Periscope which is now owned by Twitter.

 

Build Trust Faster with Live Events

 

Nobody is going to expect your live event to be perfect. People know that things are likely to go wrong and this is one of the reasons that live events are so popular. Live stream audiences like the fact that everything is unedited and that there are likely to be some surprises.

 

Your audience will appreciate it when you put on live events. They know that it takes courage to do this and they will trust you more for it. A live event is a lot more natural than a conventional video. With a live stream you will come across as more authentic and genuine. Regularly hosting live events should really boost the trust that your audience has in you.

 

Get more Engagement with a Live Event

 

With a live event you will be able to interact with your audience. During your presentation, your audience will be able to ask questions and give their opinion. You can choose to answer questions in real-time or have a session at the end for questions and answers.

 

Something that may surprise you is that live events tend to have much higher retention rates than conventional videos do. Various studies have shown that audiences tend to stick around as much as 10 times longer with a live event.

 

Increase your Brand Awareness with Live Streams

 

It is no use just hosting one live event. Be committed to hosting several of them. When you do this, you will increase the awareness of your brand in a big way. You must make a personal appearance with your live events. Overcome any fears that you have about this and do it. Your audience wants to know who you are.

 

Live Streams are easier to Produce than Conventional Videos

 

There is no doubt that it can be nerve wracking to host a live event but it will get easier for you over time. Always have a structure for your live events as this will help you and your audience. You need to know what to deliver and they need to know what to expect.

 

It usually costs less to put on live events than it does to make conventional videos. Remember that there is no editing involved with live videos. Most of the time the platform that you are using such as YouTube or Facebook will save your live event. This is good for the members of your audience that could not attend the live session.

 

Find out what your Audience wants with Live Events

 

Another advantage of live events is that you can use them to find out what your audience really wants. You can tell them about your new ideas for products and services and ask them to give you their opinion. Alternatively, you can just ask them outright what they want you to create next.

 


3 Effective Ways to Earn Money From Home


When most people hear about earning money from home, they automatically put up their defenses and assume it’s a scam. They are not interested and completely shut down the conversation because they don’t want to hear it. However, the truth is, it is possible to make decent money working from home- and the shift in people working from home proves it. 

 

Of course, these are not going to bring you riches overnight. You will need to invest the time and energy in making them work, but it is possible. 

 

In this article, we are going to explore 3 effective ways to earn money from home. 

 

Freelancer 

 

You might be interested in becoming a freelancer. Find sites such as Upwork, Guru, Fiverr, and many others to showcase your talent. As a freelancer, you can dabble in several different areas, from creating articles and blog posts, to videos, to editing resumes, and so much more. Simply think about what you are really good at and then apply for those projects. On most platforms, you can also set up a “shop” of your own where you offer specific “packages” for your services that clients can choose from. Freelancing is a great way to get some cash flow. 

 

Podcasts & YouTube 

 

The truth is, there are many people out there who would love nothing more than to pick up a good book and kick back to read it. Unfortunately, too many of them simply don’t have the time to do it. Therefore, they’ve turned to visual and audio content. This way, they can listen while they’re on the go. Therefore, it’s a great time to get setup on doing a podcast or set up a YouTube channel. You can offer some free content to get them hooked- and then offer a subscription package for premium content- or even charge per audio/video clip.

 

Digital Storefront 

 

Another popular option for earing money from home is setting up a digital storefront. If you are crafty and enjoy making things, you might want to consider a site like Etsy to sell your wares. On the other hand, if you’re not really all that crafty, there are plenty of sites that you can set up on to “dropship” items such as t-shirts, coffee mugs, etc. Simply create logos (or use one of the designs in their library) and create items to sell. You might be surprised at how much you can earn with these options. 

 

While you may be skeptical when someone mentions earning money from home, there’s no need to be. Sure, there are many scams out there offering to make you rich if you’ll just follow their formula. However, the truth is, in order to effectively earn money from home, you’ll need to put in the time and effort. 

 


3 Tips for Finding the Perfect Side Hustle


A side hustle is something that you do in addition to your full-time job. It’s not something that you must do- but it can be beneficial, especially if the income from your current 9 to 5 is not enough. 

 

In some cases, a side hustle can become a full-time job, if done right. On the other hand, if not done right, you could fail. You must find what works for you. In this article, we will discuss the three tips for finding the perfect side hustle. 

 

Do You Enjoy It? 

 

You should never force yourself into something that you are not passionate about- that will be the perfect formula for failure. Keep in mind that a side hustle is optional, so if you choose something that you truly enjoy, it can help you relax after a long day at your regular job- and bring you income at the same time. Don’t choose a side hustle simply because you know someone else that did it and was successful. You may not get the same results. 

 

Are You Good at It? 

 

Think about your skills. Is there something that you are really good at that could help bring you money? Don’t choose a side hustle unless you already have the skills needed to work it because not everyone has the time to learn a new skill set. You will have an increased chance of being successful if you already know how to do something. 

 

Is the Opportunity Flexible? 

 

Before you take on a side hustle, you need to make sure that you have time for it. Is it something that you can work around your regular schedule? Plus, you’ll want to make sure that you can still balance your personal life as well. Your perfect side hustle should not be too demanding or draining on you physically, mentally, or emotionally. 

 

The truth is, not everyone is cut out for side hustles, so don’t feel like you have to do it just because everyone else you know is. If you do choose to start one, you can use these tips to help you find one that is perfect for you. Always remember that just because someone else is able to earn a decent income with something doesn’t mean that you will have the same results. There are many side hustles out there. You must do the research and figure out which one you enjoy, have the skills for, and fits into your life without stretching you too thin. 

 


5 Signs You’ll Succeed With an Online Job


In the past few years, there’s been a major shift to remote working- or working online from home. This is mostly because of all the benefits if offers: from not having to punch a time clock and having the flexibility to work when you want and take off when you want to being in more control of your earnings- if you need some extra money one month, you have the ability to earn it. 

 

However, not everyone is successful with an online job. There are some things that you need to have in your life in order to ensure your success. In this article, we will discuss five signs that you will succeed with an online job. 

 

You Don’t Procrastinate 

 

The battle cry of the unsuccessful person is: “I’ll just do it tomorrow.” Why not go ahead and do it today? That way, you have your schedule open to take care of something new tomorrow. Instead of procrastinating, you take the time to think about your goals and start taking steps to achieve them.

 

You Take Responsibility 

 

So many people simply refuse to take personal responsibility. They believe that they are a victim of their circumstances. This keeps them stuck. However, the successful person knows that their choices are what put them in those situations. You are able to learn lessons from your mistakes and move on. You might make mistakes along the way- but you learn from them and keep moving towards your goals. 

 

You Lean into Growth 

 

Fear is one of the things that keeps people stuck. When they fear a situation, they freeze up. They don’t challenge themselves and therefore are unable to move up in the world and be successful. On the other hand, you know that when you feel fear, it means that you’re about to experience growth and you take steps that bring you closer to success. 

 

You Learn From Others 

 

Unfortunately, though our world of technology allows us to reach out to anyone at any time, many people still prefer to work alone. This keeps them stuck right where they are because they are limited to their own brain processes. However, the successful person is open to input from others. You talk to people who have reached the goals that you have set for yourself.

 

You Have an Accountability Partner

 

Many people will set goals to make themselves look good on paper- but when it comes right down to it, they don’t really take steps to work on them. They get frustrated and give up instead of maintaining their motivation. The successful person though, keeps their focus on the long-term and has an accountability partner in their life that can keep them on track if they do get de-railed. 

 

If you see these five signs in your life, you can be sure that you have increased your chances of being successful with an online job.