Showing posts with label Web Traffic. Show all posts
Showing posts with label Web Traffic. Show all posts

Monday 9 January 2023

How To Build An Online Store In WordPress


WordPress may seem like a blogger’s platform, but nothing can be further from the truth. WordPress is an extremely versatile software. Themes and plugins help you change the way your site looks and functions with just a few mouse clicks. So, yes, it is entirely possible to build an online store in WordPress. In fact, millions of online stores are built on WordPress!

 

To begin, you’d need to have your own domain name and your own web hosting plan. Your domain name is your store’s name. It can be something like YourAwesomeStore.com or BuyMyProductNow.com. Domain names cost around $10-$15 per year. However, you can get it for free with some web hosting companies. 

 

For web hosting, you can choose to start with the basic plan just to see how things work. However, once your store starts gaining popularity and thousands of people visit your site every month, then you will need to upgrade to a more advanced hosting plan. Also, check if your web host offers a free SSL certificate for your plan. You’ll need this so you can accept payments on your website. 

 

Once you’ve purchased your domain name and web hosting, you can then install WordPress on your site. Some commercial web hosts feature 1-click WordPress install in their control panel or cPanel, so you may want to inquire about this with your web host.

 

With WordPress installed, you can proceed to download the WooCommerce plugin. The setup wizard will walk you through the basic store setup such as your store location, currency, payment methods, shipping and tax, etc. Once that’s done, you can start adding products to your online store. 

 

WooCommerce has a lot of features. For one, you can sell both physical and digital products on your site. You can accept online payments, bank transfers, even cash on delivery payments. You can define all aspects of your online business. So, it’s really not surprising that WooCommerce is the most popular eCommerce plugin on WordPress.org.

 

To change your store’s appearance, there are plenty of WooCommerce-compatible themes to choose from. The free Storefront theme looks great on WooCommerce sites, but if you want to make your site stand out, then consider buying a premium WooCommerce theme. With a well-designed and eye-catching storefront, more people will be willing to stay on your site and check out your products.  

 

Learn from one of the best WordPress courses!

 

Advance WordPress Mastery Kit: Step-by-Step WP Tutorial Videos To Start Using WordPress For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/advance-wordpress-mastery-kit

 


A Comparison Of The Top SEO Plugins For Your WordPress Website


The core WordPress software is optimized for SEO. However, you shouldn’t stop there. With SEO plugins, you can further ensure your website ranks as high as possible on Google and other search engines. There are plenty of factors that affect a website’s SEO. Using a good plugin is just one factor for optimizing your website for search engines. 

 

Here are the top SEO plugins for WordPress websites:

 

Yoast SEO

 

In the WordPress community, Yoast is highly recommended and is often touted as a must-have plugin for any WordPress site. This free plugin has been around for years, and it gets updated very regularly too. The plugin helps you structure your website in a way that makes it easy for search engines to crawl your site. It also helps you write better content that search engines love! 

 

Yoast gives you detailed and highly actionable suggestions in real time. It helps you craft SEO-optimized titles, metadata, URL slugs, and so much more. The plugin is generally easy to understand. However, for the novice user, you’d probably find yourself reeling from all the technical terms you’ll encounter on the plugin’s settings. The good thing is the Yoast community is very robust. You’ll find people willing to help out and give suggestions to help make your site better SEO-wise. 

 

All In One SEO Pack

 

The second most popular SEO plugin is the All In One SEO Pack plugin. It has most of the features that Yoast has but in a slim and bloat-free interface. It also has comprehensive documentation, so whether you’re a beginner or an advanced WordPress user, you can easily use all that this plugin has to offer. 

 

All In One SEO Pack gives you the freedom to choose which features to activate. For instance, you can activate XML sitemaps, social meta, robots.txt, file editor, bad bot blocker, etc. Some people also prefer this plugin’s interface over Yoast. But, of course, that all boils down to personal preferences.

 

Conclusion

 

Both Yoast and All In One SEO Pack are useful plugins for improving your on-site and on-page SEO. Whichever plugin you choose to install, it’s just one-half of the equation. You still need to consider the off-site SEO factors if you want to have your site rank for the long-term. 

 

Learn from one of the best WordPress courses!

 

Advance WordPress Mastery Kit: Step-by-Step WP Tutorial Videos To Start Using WordPress For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/advance-wordpress-mastery-kit



5 Simple Ways To Optimize Your WordPress Website


Having the most stylish and the most beautiful website in the world doesn’t mean a thing if you’re the only one who visits it. You don’t want to be all alone admiring your website. Of course, you can pay for traffic by advertising on social media or other platforms. But, would you really want to pay thousands of dollars in advertising fees when you can get highly qualified and FREE traffic from Google? Probably not. 

 

This is why search engine optimization or SEO is so important for online businesses. You may be a blogger, an affiliate marketer, or an online store owner, and I think you’ll agree with me when I say that search engine traffic is the best source of traffic. 

 

Here are a few ways you can optimize your website for search engine traffic:

 

1.    Use a fast-loading theme

 

There are thousands of themes to choose from in WordPress.org. However, most of them will be slow. Google loves fast-loading sites, and you’d hate to find out your theme is causing your site to load slowly on people’s computers. 

 

2.    Add a sitemap

 

Help search engines crawl your website content faster so they can add it to their database. The earlier your content gets crawled, the faster you can get your site to appear on search engine pages.

 

3.    Install a caching plugin

 

There are a number of free caching plugins you can choose from. How it normally works is that it will generate a static HTML file of your web pages. This means that your web server will no longer have to serve up all your website files to each visitor. The static HTML files are lightweight, and this makes your site load faster on your visitor’s browser. 

 

4.    Use human-readable permalinks

 

WordPress gives you a few options for how you want your permalinks to appear. The SEO-friendly format recommended by search engines are those that make it easy for people (and search engines) to understand what your content is about. The most common format used by SEO-optimized websites is the post-name permalink format.

 

5.    Install a good SEO plugin

 

Yoast and All In One SEO Pack are two of the most popular SEO plugins. Choose which one you’d like to install, configure it properly, and you’ll have a nice SEO-optimized website soon.

 

Learn from one of the best WordPress courses!

 

Advance WordPress Mastery Kit: Step-by-Step WP Tutorial Videos To Start Using WordPress For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/advance-wordpress-mastery-kit

 


5 Easy Steps To Create The Perfect Sales Page On Your WordPress Website


Sales and leads are the lifeblood of all online businesses. If you’re building your site on WordPress, then you’d be happy to know that creating attractive and high-converting sales pages is relatively easy on this platform. Read on to find out how you can create the perfect sales page on your WordPress site.

 

Step 1. Prepare your content

 

When preparing your content, it’s important to put yourself in your customer’s shoes. Ask yourself ‘why would I buy this product?’ Make your customer see just how useful your product is, and the benefits they’ll get if they purchase it. 

 

Make sure you use words that your audience uses. If you’re targeting an older audience, then you don’t want to use slang terms. Always keep your audience in your mind while you write your sales copy.

 

Step 2. Upload to your WordPress website

 

Once you’ve finished writing your content, it’s time to upload it to your website. Don’t forget to also upload your product-related images and videos as these will help your customers in making their decision. Try not to use stock photos. Instead, use real photos so that people can actually see your product in action.

 

Step 3. Design your sales page

 

If you’re not sure what the best design for your sales page is, you can go online to look for inspiration. With the help of a drag and drop page builder, building a sales page is even easier. You can easily drag a content module to your desired location. You can change colors and fonts easily, and do all sorts of customizations. 

 

Best of all, you don’t have to imagine what your sales page looks like. These drag and drop page builders are also WYSIWYG (what you see is what you get) editors, so nothing is left to your imagination!

 

Step 4. Link to your payment processor

 

The most popular payment processors for online businesses are Stripe and PayPal. You’ll find plenty of plugins that makes integrating a payment processor easy. You just need to choose the best one that suits your needs.

 

Step 5. Publish your sales page

 

Now that you’ve got all important elements of your sales page in place, it’s time to publish it and announce it to the world. Don’t forget to check your sales page on the front end, and try buying your product yourself. Make sure there are no errors, and that your customers will have a great buying experience!


Learn from one of the best WordPress courses!

 

Advance WordPress Mastery Kit: Step-by-Step WP Tutorial Videos To Start Using WordPress For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/advance-wordpress-mastery-kit



Wednesday 21 December 2022

Getting Started With Persuasive Copywriting: The First 3 Pieces of Content to Give A Makeover


When you’re ready to create some persuasive copywriting, you may be overwhelmed and wonder where to start. There are three places where your copywriting skills really matter and this is where you should start. Once you’ve mastered these three elements of your website, you can go on to tackle other areas of your site. 

 

1. Your ‘About’ Page

 

The ‘about’ page on any website is usually the most visited one. That’s why it should be clearly labeled. Don’t use a cutesy name in the hopes that more people will click on it. You’ll just confuse your website visitors. 

 

Your ‘about’ page should share your journey and cover why you’re qualified to help potential clients. Spin your journey into a story format that readers can relate to. For example, if you’re a business coach, you might share how you struggled to get your own business started for several years before finding success. By sharing your story, you’ll make it easy for your potential clients to relate to you and show them that you’re qualified to help.

 

2. Your ‘Services’ Page 

 

Your ‘services’ page is your chance to stand out from other solopreneurs that offer similar services. But don’t cram every single service you offer on the same page. That will overwhelm visitors and they may leave your website before reading through all of the services you perform. That’s why it’s smart to have each service listed on a separate page of your website.

 

You want your service pages to show that you understand your ideal client and can deliver what they need. Then you should explain how you work and what end result your ideal client can expect. For example, if you’re a social media strategist, don’t tell potential clients that you can handle their Facebook advertisements. That’s vague and doesn’t describe what you can do. Instead, you might tell potential clients that you can increase Facebook ad conversions by 20%. 

 

Now, include an easy next step, like joining your mailing list. Direct your visitors to your freebie sign up page with a helpful link, like this one: 

 

===> Add Your Download Link to Your Free Report <===

 

By doing this, you stay connected to potential clients that are interested in working with you but aren’t ready to hire you quite yet. 

 

3. Your ‘Home’ Page

 

When it comes to your home page, you have less than seven seconds to make your first impression. You want that impression to be a good one. 

 

When someone visits your home page, they should be able to tell immediately if they’re your ideal client or not from your copy. If you’re a social media strategist that works only with small businesses, then your copy shouldn’t be aimed at large corporations. It should be focused on small businesses and how you can help them. 

 

Your home page is also your chance to state why you’re uniquely qualified to help. Don’t use the same wording you did on your about page. Instead, keep your qualifications to one or two sentences on your home page. If a visitor is interested in knowing more, they’ll click on your ‘about’ page for the full story. 

 

Next, offer social proof on your home page. If you’ve guest posted on several popular blogs, share their logos. If you have testimonials from prominent clients, post those on your home page, too. If you’ve been interviewed in a magazine or podcast, be sure to add this information to your home page as well.

 

Before you post your new copy on your website, be sure to have a professional editor or proofreader look at it. An extra set of eyes can help you avoid embarrassing typos and make sure that your copy shines.

 


5 Steps to Reach Your Readers on an Emotional Level


When it comes selling yourself and your brand, it’s essential that you understand that your potential customers want to do business with people that they know, like, and trust. This is even more important if you’re a coach or service provider. Your potential clients may wonder if they’ll enjoy working with you, how you can help them, and if they’ll get their desired results. 

 

This is where persuasive copywriting can help you. Copywriting will allow your ideal client the chance to know, like, and trust you. It also gives you an easy way to answer their questions before they even ask them. But before you start writing your copy, there are a few steps you’ll need to take. 

 

Step #1: Identify Your Client

 

Describe your ideal client as detailed as you can. You need to be specific about their fears, frustrations, and feelings. Use forums and social media groups to see what words your ideal client uses to talk about their situation. Knowing how your potential clients describe what they’re dealing with will allow you to create copy that connects with them. You also need to think about what your potential client’s desired end result would look and feel like. For example, if you help overwhelmed working moms find time to prepare nutritious food to feed their families, then the end result might be less dinner time stress, more family time, and healthier bodies.

 

Step #2: Focus on your qualifications

 

Next, think about how you’re uniquely qualified to help your potential clients. Describe why you’re qualified as a professional (education) and/or as a person (experience). You’ll want to offer proof of your qualifications in the form of diplomas, testimonials, and endorsements. These qualifications can be placed on the ‘home’ or ‘about’ page or a dedicated ‘testimonials’ page on your website and blog.

 

Step #3: Describe the milestones

 

When you have a clear picture of what results your clients can expect from you, then you’ll want to think about the journey they’ll take. Try to describe the milestones your ideal client typically encounters during their journey. For example, if you’re a weight loss coach, one milestone might be losing the first ten pounds. 

 

Don’t focus on just the good milestones. You’ll also want to consider the setbacks clients may face as well as the emotional aspects of their journey. For example, a setback might be gaining three pounds one week. 

 

Step #4: Think about your clients’ objections

 

Once you’re confident that you understand your potential clients’ journey, you need to take a moment to consider their objections. What hesitations might your client bring up when they’re ready to hire you? What are they afraid of if they take that first step? For example, if you’re a fitness coach that helps obese patients lose weight, you might find that potential clients are worried about visiting a gym for the first time. 

 

When you understand these objections, you can offer solutions. Keep in mind that solutions don’t always have to be complex. You might simply tell clients that the first gym session is all about coming in and getting comfortable with the equipment, no workout required. Now, you’ve subtly eased a potential client’s objections to taking that first step toward fitness.

 

Step #5: Describe the action steps your reader would like to take

 

Now that you know the journey your clients are on, it’s time to guide them to your product or services. You can do this by thinking about the action steps readers need to take when interacting with your content. For example, you might have a call to action at the bottom of your blog posts for joining your email list.

 

When you send emails to potential clients on your list, you might have a call to action at the bottom of each email that invites your subscribers to set up a free consultation with you. You want to continually invite your community to keep taking action. By doing this, you’ll have a list filled with valuable leads.

 

Understanding your client is the first step toward creating more persuasive copy. When you genuinely care about your clients’ journey, it will shine through in your copywriting efforts. 

 


Copywriting Essentials: 4 Myths That Keep You from Writing Compelling Copy


You’re stuck. You’re not seeing the leads you want for your business. You’re offering quality products and great services but only a few people are buying from you. 

 

You might be tempted to believe that the problem is that your platform isn’t big enough or that your website isn’t interactive enough. But for many small business owners and solopreneurs, these problems are usually the result of poor copywriting.

 

The good news is that persuasive copywriting is an essential skill that can be learned. But first, you have to understand that some things you might believe about copywriting are actually myths that are harming your business.

 

Myth #1: Copywriting is all about selling

 

Some small business owners believe that copywriting is the equivalent of going to a cocktail party and screaming “Buy my product!” to every person you meet. This couldn’t be further from the truth. Copywriting is about so much more than selling your product or program.

 

Copywriting is about serving your audience. You can use persuasive copy to address your customers’ concerns, help them make smart buying decisions, and offer solutions to their needs. 

 

Myth #2: Copywriting is all about action

 

Many small business owners and solopreneurs think that every piece of content they create has to have a call to action, but that’s not true. Most of the time, you’ll be creating content to increase your customers’ awareness of your business. This can be called the “know, like, trust” factor.

 

The ‘know, like, trust’ factor is about guiding your potential customers through the buying stages. In the first stage, the know stage, you’ll give potential customers content that informs them. In the second stage, you’ll share content that makes your brand likeable. The third and final stage is known as trust. It’s the point where your customers will decide whether they should purchase your productive or service.

 

Myth #3: Copywriting is all about you and your business

 

Copywriting isn’t focused solely on you or even your customer. The best copywriting strikes a balance between “about you” and “about your reader”. 

 

You want your copy to show your understanding of and compassion for your ideal clients’ situation. Your copy should highlight that your business cares and why your brand is the best one to choose.

 

Myth #4: Copywriting is all about making your brand look perfect

 

Persuasive copywriting isn’t about positioning your brand as perfect. It’s about connecting with your reader on both an intellectual and emotional level. Your potential customers want to know about your expertise, but they also need to know that you understand them. One simple way to do this is to share stories about your brand. Don’t be afraid to include stories about your business’s failures.

 

Don’t make the mistake of thinking that your copywriting is set in stone. Even expert copywriters create several drafts before they find a version that truly connects with their readers. The important thing is to keep testing your copy until you find what works best for your business.

 


Wednesday 6 April 2022

How Do Search Engines Work - Web Crawlers


It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.    

 

There are basically two types of search engines. The first is by robots called crawlers or spiders. 

 

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

 

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

 

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

 

Example:  Excite, Lycos, AltaVista and Google.

 

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices. 

 

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

 


Keyword Density


Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

 

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

 

Keyword density is always expressed as a percentage of the total word content on a given web page.

 

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

 

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

 

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

 

Simple steps to check the density:

 

  • Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
  • Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
  • Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
  • When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
  • Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

 


Some other Keyword Research Tools


One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.

 

Apart from the Wordtracker which was already discussed in an other article, we have some more equally important research tools like the Overture, Google AdWords Keyword and Guidebeam. 

 

Overture's http://inventory.overture.com/d/searchinventory/suggestion/ keyword suggestion tool is free and much quicker to use than Wordtracker. It works more like the Wordtracker but doesn't tell you how many websites are targeting each keyword phrase. For example, if you type ‘Computer’, the Overture search suggestion tool will tell you that during the last month the word ‘Computer’ was searched, say for example 459550 times at overture.com. Similarly, 'computer game' was searched 302210 times. Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches done by people. If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word during the last month.

 

Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include:

 

  • Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position. 
  • Easy keyword manipulation where you can select a few keywords here and there or add them all at once. 
  • Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.
  • More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.

 

Guidebeam http://www.guidebeam.com/  is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam's estimation of how relevant that phrase is.

 

These softwares are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.

 


Submitting Your Website to Search Engines


If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.

 

Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

 

Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business. 

 

Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like ‘http://www.google.com’ hardly considers submissions without sitemaps.

 

There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package and service like this one:

 

 

Or if you want professional help try the following sites:

 

 

Don’t use the automatic submission services.

 

Here is a list of the most popular Search Engines and directory companies:

 

Search Engines

 

  • Go.com/InfoSeek AltaVista
  • Google, HotBot
  • Excite/Webcrawler

 

Directories

 

  • AOL Search Inktomi
  • Lycos Open Directory
  • MSN, Yahoo!
  • LookSmart Snap

 

Apart from the above there are thousands of search engines and directory companies, where you can submit your website to as many companies as possible. The following links gives info on other search engines and directories:

 

  • http://websearch.about.com/library/searchengine/blsearchenginesatoz.htm
  • http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm

 


The Importance of Search Engines


It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

 

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So, it does matter where your website appears in the search engine ranking.

 

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

 

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

 

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:

 

  • The first option is they find their site through a search engine.
  • Secondly, they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
  • Occasionally, they find a site by hearing about it from a friend or reading in an article. 

 

Thus, it’s obvious the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

 

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.