Website as Storefronts

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:

 

• You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.

• You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized software are available for purchase. 

• Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.

• Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.

• You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.

• Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.

• If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.

• Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.

• Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.

• If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.

 

What Is Search Engine Optimization

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. 

The most popular search engines are Google and Bing. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carry may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. 

New sites need not be "submitted" to search engines to be listed. A simple link from a well-established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

 

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

 

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

Useful Resources for Becoming Influential

There are several resources that can help you become influential. Use them as a guide to learn and as resources to keep your influence intact.

 

Google.com

 

Although obvious, you should always start your search using this ubiquitous search engine. One trick that many overlook is to search beyond the first page of the results. You can often find some gems as these webmasters are trying to fight their way to the top of the search engine results. These gems are often resources that are less about selling and more about offering great value.

 

Book: How to Win Friends and Influence People by Dale Carnegie

 

This book needs to be singled out as it is essentially the bible on the subject. This belongs in everyone’s library and needs to be read multiple times to reinforce the lessons. It is available as a Kindle book and if you are a member of Kindle Unlimited, you can get a version of it as part of that subscription. There are even several summarized versions of the book for those that don’t want to take the time to read the entire book. The book is really easy to read, though.

 

Udemy.com

 

Udemy has several courses related to influence, charisma, etc. Some of them may seem expensive but Udemy runs sales on its courses often. You can also search online for “Udemy Coupon Codes” as instructors like to use these to lure learners to their courses.

 

Amazon.com

 

Amazon has several books on how to influence. What’s great about Amazon is you can usually tell which books are good by reading the reviews and choosing the higher rated ones. Another great way to use Amazon is to scan through the table of contents of the bestselling books in that category and then searching on those topics to see what you can find.

 

YouTube.com

 

It’s amazing how many people overlook YouTube when they are trying to learn something. YouTube has videos on just about any subject. You will have to do some digging and weed through the videos that disguise themselves as courses but are really just sales pitches for a product. But there are definitely some great videos that can help when learning how to become influential. Another advantage is YouTube is free for most videos. One tip when evaluating videos: read through the comments and stay away from videos that have high thumbs down rankings.

SEO Basics For Evergreen Traffic

One of the most important things you can do to improve your traffic in a sustainable way is to work on your SEO or search engine optimization. While there is a lot to say about SEO and some things are always changing, the basics will be enough to get you by. 

 

It all starts with keywords. These are the words and phrases your customers type into their favorite search engine to find what they are looking for. Your goal is to optimize various pages on your website for some of those keywords. Choosing the right ones is your first task. Don’t go for board main terms like “vegetable gardening”. You don’t know what exactly this person is looking for and it will be hard to rank for a general term like this. Instead, your goal is to choose a few good long-tail keywords like “why are my tomato plant leaves curling” for example. 

 

One of your best sources for these types of phrases is Google. Head on over to google.com and search for something you know your customers are looking for. Then look at the suggested searches at the bottom of that page. Keep trying and keep looking through those suggested searches until you find something that’s a good fit for you and your visitors. 

 

Your next step will be to create a piece of content around this keyword phrase. Use it in the title, the url, and the meta description of your post. Sprinkle the phrase and related phrases throughout your content. Do the same with the names and alt-tags for images you use. Most importantly though, write the content and the alt tag description for your future readers, not for the search engines. In other words, create quality content that earns your audience’s trust. Working in the keyword should always be a secondary concern. 

 

Why? Because no amount of traffic will do you much good if the people who make up that traffic don’t become your customers. Once you have your draft written, it’s time to start thinking about links. You want to link from this post to one or two older articles or blog posts on your site. It’s also a good idea to link out to a trusted source or authority site. Going back to our plant example, you could link to a university article about treating tomato diseases for example. 

 

Take another look at everything you’ve put together. If it looks good, go ahead and hit publish. You are almost done with your basic SEO. There’s one more piece of the equation - incoming links. You want to link from a few older pages on your site to this new content. Then go out and link to it from social media posts. Create a few pins, write a couple of tweets and Facebook posts. Send some social signals to encourage the search engines to index this new content. Then sit back and wait. With a little luck, the traffic will come. 

When It Pays To Pay For Traffic

So far, we’ve talked a lot about getting free traffic by tapping into existing sources, upping our social media game, and investing some time and effort into SEO. All of this requires time and often it’s time well spent. There is a second way to get highly targeted traffic. Paying for it. While there are many different ways to do this, I want to discuss two strategies with you. Paid advertising and recruiting affiliates to send new leads your way. Let’s take a quick look at each. 

 

I’m sure you’re familiar with some forms of advertising. The idea is to pay for targeted traffic. There are various different forms of advertising from space on websites or mentions in newsletters or pay per click advertising. Facebook and Google ads are good examples of the latter. 

 

Start by choosing one advertising strategy you want to try. Work on one at a time. This way you can monitor results reliably and you can master one strategy before moving on to the next. Start small and up your budget when you see it’s becoming profitable. Once you’re there, you can continually work on improving your ads to result in lower costs and bigger profits. Don’t turn on the tab too fast. Even with this slow, conservative strategy you’ll get traffic faster than if you build it organically. 

 

The biggest problem with advertising, especially when you are getting started, is the risk. Chances are you will lose some money before you figure out what you’re doing. Yes, you can mitigate this risk by starting small and upping your budget as profits allow, but it’s a risk, nevertheless. If that doesn’t sit well with you, or if you simply want an additional strategy to grow faster, consider setting up an affiliate program. 

 

With an affiliate program you agree to track traffic, leads, and customers that your affiliates sent you and to then pay them an agreed-upon commission for any sales these visitors generate. For digital products, the commission is usually 50%. In some cases, it makes sense to offer something higher, especially on a front-end product if you have a large funnel in place. For physical products, because of additional cost and overhead involved, lower commissions anywhere from two to ten percent are more customary. 

 

The big benefit of an affiliate program is that if you recruit the right people, you can instantly get your products and services in front of their large audiences. There is also no up-front risk. You don’t have to pay your affiliates unless they make sales, thus guaranteeing profitability for you. 

 

Give both methods a try and see how much traffic you can generate with ads and affiliates. 

Profitable Social Media Marketing

Social media marketing can be a great asset to your business. It can create quick boosts of traffic and get your message in front of your ideal target audience. It can also be a colossal waste of time. How do you make sure your social media strategy is worth your time? You do it with tracking. 

 

Start by tracking yourself. Social media is designed to be addictive. The main job of Facebook, Twitter, Instagram, TikTok, and the likes is to keep you on their platform for as long as possible. It’s important that you protect yourself against their efforts to waste your time. And the best way to do that is by tracking what you’re doing on social media. It’s all too easy to convince yourself that you’re busy working on marketing and generating traffic when what you’re actually doing is procrastinating on things that would actually make a difference to your bottom line. And that’s without giving into temptation to watch cute cat videos. 

 

Now that you know why you should track yourself, how do you go about doing it? It’s simple. You start with a plan. For example, you may decide to post three new posts per day and spend ten minutes interacting with your Facebook fans. Put it in writing and keep this paper at your desk. Don’t overthink what the plan should be. Start with what you think might work. You will evaluate and adjust as time goes by. Set a timer, especially in the beginning. Anything outside of the parameters you set for yourself should be considered leisure activity, not work, and most certainly not social media marketing. 

 

Another great option is using automation tools. They allow you to post and share content on a regular basis without having to access the social media sites directly. Instead, you’re crafting your posts inside a different piece of software or website and the content goes out at the time and date you specified. One of the reasons why this can be very effective is because it allows you to batch your social media marketing. You spend an hour one day a week getting everything set up and you’re free to work on other marketing and product creation tasks. 

 

Last but not least, consider outsourcing your social media marketing. Not only does it free you up and save you from the temptation of wasting time on your favorite platform, it gives you real numbers to compare. Are you generating more revenue from social media than you’re paying this person? If not, it may be time to make some adjustments to your current strategy. 

Beyond Google - Pinterest & YouTube Are Search Engines Too

When you think about search engines, Google probably comes to mind first. You may also think of Bing, MSN and maybe Yahoo. But you probably aren’t thinking about two of the biggest search engines out there. YouTube and Pinterest. You may not think of them as such, but at their core, that’s what they are - Search Engines. 

 

What do you do when you’re looking for a tutorial for fixing something around your house or a music video? You go to YouTube and you search. What if you’re looking for inspiration for your daughter’s fifth birthday party? You search for relevant pins and create a Pinterest board based on what you find through those searches. It’s not just you. Everyone uses these sites as search engines. Isn’t it about time you started treating them as such and using them as a source of evergreen traffic? 

 

The question then becomes what to do with that new insight. I’m going to assume that you have a basic understanding of search engine optimization. The idea is to apply the same ideas when you create pins or upload YouTube videos. Create this content with a purpose. Start with a particular key phrase in mind. Use this word or string of words to name your video file or image. Of course you want to also make sure the content applies to the keyword. 

 

Now that you have your content, it’s time to upload it to YouTube or Pinterest. Use the keyword (or key phrase. I will use the two terms interchangeably) in the title and description on the site. You can also use them in appropriate tags. Of course you want to write the title and description for your visitors first. But if you can work your keywords in, great. And don’t forget to take advantage of channel and board titles and descriptions as well. 

 

From here you can help your new content in several different ways. Your best strategy is to create fresh, optimized content on a regular basis. Encourage engagement via other social media channels. Respond to and encourage comments. All of this will help your videos and pins become more searchable. As your channel and boards grow, so will your audience. Not every video and every pin will rank well and get you lots of exposure in those channels. SEO or YouTube and Pinterest optimization is a big of a gamble. Sometimes you win, sometimes you don’t. That’s okay. Each and every piece of content will help you in the long run and if you add a call to action and link that leads back to your website, you’ll be generating a steady stream of evergreen traffic as well. 

Need More Traffic Now? Do More Of What's Working Already

Traffic is the lifeblood of any online business. There are a million and one different ways to get more visitors to your website. There are hundreds of courses and books that teach you about the latest and greatest traffic generation schemes. But none of that does you much good when you need more traffic sooner rather than later and don’t have the time or the funds to experiment. 

 

Instead, I suggest you look at what’s working already and do more of that. Getting a steady stream of traffic from Pinterest? Create five new pins a day to your most popular posts. Ranking for a couple of long-tail keyword phrases? Optimize more pages, or create optimized content for your site. You get the idea. 

 

Yes, it’s deceptively simple and not very sexy, but it works. If you put in the work to analyze what’s working, discover why it’s working, and then are able to replicate it again and again. Let’s talk about how to do that. 

 

Start by looking at your website analytics. For the best data, you want to pull info for at least three months; more if you can and at least a year’s worth if you have a seasonal business. Take a look at your biggest traffic sources and where that traffic leads. Can you see patterns? Make a list of everything that’s working. 

 

With that list in hand, take a look at your best source of traffic. Where is it coming from? How are you getting this traffic? Get out a piece of paper, or open a document on your computer. Start brainstorming at least twenty-five ideas for getting more traffic from this source. Then step away for a little while. 

 

When you come back, look through the list you’ve made. Which of the items on there get you excited? What are you looking forward to working on the most? Start with that idea and get to work implementing it. Make a short list of everything you need to do from start to finish. Maybe that means writing a new article or blog post and then creating several pins for it. Maybe it means working on evergreen social media posts that you can load into a program that shares them to your page. Maybe it means interacting in Facebook groups or finding new ones. No matter what it is, work through each step from start to finish. Then get to work on the next item on your list. Rinse and repeat until you’ve completed each of the twenty-five project ideas. 

 

Don’t forget to look at your traffic stats again in a few weeks. Make note of what’s working. Start doing more of that. Give the rest a little more time. Sometimes even the best laid strategy doesn’t pay off right away. Keep working at it and the traffic will flow. 

Auditing and Monetizing Your Most Popular Pages

Are you looking for a quick way to boost your income? Then keep reading. What I’m about to share with you is probably the simplest and most effective strategy for increasing your bottom line. It’s something you should do regularly. Put it on the calendar and make sure it gets done. Then sit back and reap the rewards. 

 

Step one of this strategy is to identify your most popular pages. Don’t disregard pages like your contact page, your about page, and even your 404 error page. Most likely though, your focus should be on content pages. These will be the articles and blog posts on your site where you share your expertise or discuss a particular problem and how what you have to offer can be part of the solution.

 

There are various reasons why a page becomes popular. You could be ranking highly for a keyword. Or maybe you created content that’s often shared as a resource. Maybe one of your social media posts that link back to a page on your website went viral. Or maybe you have a popular pin of one of your blog posts. It doesn’t matter why these pages attract so much attention - at least not right now. It only matters that you identify them. To do this, run a report in your website analytics program. 

 

Got that list? Great. Start pulling up two or three of the most popular pages and take a look at them. Go over each of these pages with a critical eye. The most important thing to look at is your call to action. What do you want a visitor to do after they’re done consuming your content? 

 

Do you want them to sign up for your list? That’s always a smart choice. How easy do you make it for them to do this? The first thing to check is to make sure the opt-in form is working. Next, consider if you’re asking for too much information. Every additional piece of info - even the first name - will reduce your conversion rate. Speaking of which, what else can you do to improve it? Are you split testing different headings, different opt-in forms, and even different lead magnets? If not, make a plan to do so. 

 

Maybe your goal is to engage with your audience via comments. Is that working for you? If not, consider reworking the call to action, or consider if you and your business would be better served if you made your visitors an offer. 

 

If you’re already doing that, great. How is it converting? What could you do to improve this conversion? Step back and really look at the page. How can you make it work harder to earn you money? Try something. See if it works. If it doesn’t, try something else. Make these most popular pages more profitable. Then move on to the next batch of pages from that report you pulled. Rinse and repeat and then circle back in a few months and see if you can do even better. 

Do You Know Where Your Traffic Is Coming From?

To run a successful business, you need a steady stream of fresh leads. These are the people you will turn into paying customers. That’s the marketing part of the equation. To get those leads, you need traffic. You need to reach out to new people on a regular basis and the most time and cost-effective way to do that is by generating traffic - ideally evergreen traffic from a variety of different sources. 

 

If you want to continue to grow your business, you should be working on getting more traffic. A wise person once said that what is measured changes. Before you can start to measure, you need to know where your traffic is coming from. 

 

This information is important for another reason. Not all sources of traffic are created equal. If you’ve run an online business - or any business, really - you want to spend as much time and resources as possible on the ones that result in paying customers. In other words, you want to increase your traffic in a way that increases your bottom line the most. 

 

In order to do that, you need to know what sources of traffic send you the most reliable customers. You want to know who signs up for your list, thus becoming a lead. And you want to know how many of those leads convert into paying customers. You can do that by tracking your traffic, email signups, and purchases. 

 

A great place to start is a free Google analytics account. Make sure you have one set up, and then learn how to use the various reports. Your first stop should be Acquisition / All Traffic / Source/Medium. 

 

Focus on one channel at a time. If you can, track each visitor as he or she moves through your autoresponder program and your shopping cart. This will tell you if it’s worth spending a lot of time interacting in a particular Facebook group, or if the person you’re hiring to create and publish multiple pins per day is worth the money you’re spending on them. 

 

Rinse and repeat for other sources of traffic. Keep an eye on what keywords are converting well for you and create more content around similar ones. Don’t be afraid to ask your customers how they found you. You can even make this an optional entry when someone fills out your order form. Again, the idea is to get as much data as possible so you can analyze it and improve your top traffic sources. 

 

Of course, this is just the beginning. Stay tuned for more ideas on making the most of your website visitors. 

Search Engine Friendly Pages

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors. 

 

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it. 

 

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts. 

 

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically. 

 

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently. 

 

Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

 

Viral Marketing 101 - Not Using It Could Kill Your Business!

Creativity

 

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized. 

 

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, your business could just get killed. 

 

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing. 

 

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares. 

 

Viral Marketing Overview

 

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it. 

 

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product. 

 

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well. 

 

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with. 

 

Using Viral Marketing to your advantage

 

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

 

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games. 

 

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie ‘The Blair Witch Project’?

 

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them. 

 

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.  

Using Google Adwords To Drive Laser Targeted Traffic

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught. 

 

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches. 

 

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

 

Using Money to Make Money

 

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

 

Right now, there is no other advertising scheme that would be worth every cent than using Google Adwords. The surge in popularity of Google Adwords is very evident as you can see so many sites sporting this ad scheme. 

 

In using Google Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

 

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs. 

 

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

 

Laser Targeting your Traffic

 

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

 

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

 

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site. 

 

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable. 

Top 5 Ways To Generate Low Cost Website Traffic

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

 

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

 

Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites. 

 

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it. 

 

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic. 

 

Exchange Links

 

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. Youíll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

 

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic. 

 

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs. 

 

Traffic Exchange

 

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

 

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each other’s efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted. 

 

Write and Submit Articles

 

There are many e-zines and online encyclopaedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

 

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has. 

 

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more. 

 

Make a Newsletter

 

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

 

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

 

Join Online Communities and Forums

 

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

 

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people. 

Search Engine Optimization And Why You Gotta Use It

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clamouring to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

 

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need. 

 

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

 

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better every day. 

 

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating. 

 

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turnout of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turnout of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all. 

 

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your siteís existence and subsequently generate more traffic, traffic that could lead to potential income and business.

 

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. 

 

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

 

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

 

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding. 

 

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

 

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.