The Advantages Of Video Marketing

It is essential that you understand the main advantages of video marketing. This will provide you with the inspiration and motivation to create the best videos for your audience. There have been numerous surveys conducted about video marketing and they have all revealed positive results. People prefer to watch videos these days than they do reading text.

 

Get more Leads and Sales

 

When you regularly create and post videos you should see an increase in the amount of visitor traffic to your website and your offers. You can use videos to persuade your audience to take the action that you want. They are much more likely to be persuaded to do this with videos than other forms of content marketing.

 

A lot of video marketers use their videos to obtain new leads for their business. This is an effective strategy as a good video will always leave people wanting more. You can also make more sales of your products and services with videos as well.

 

Videos Increase Engagement

 

If you post your videos on the right platforms and create them so that they provide value to your audience then you will drive up engagement levels. This is necessary to build trust with your audience and persuade them to get more involved with your business.

 

Videos on social media platforms are shared more than any other form of post. Ask your viewers to like and share and also to leave a comment. Make sure that you respond to comments swiftly. All of this will help you to achieve higher conversions.

 

Build more Trust with Videos

 

You will not create a lot of trust with your audience if you just make text and image-based posts. People want to know who you are and what you stand for and videos are the best way to provide this. It is very important that you make a personal appearance on some of your videos.

 

Create videos to answer the burning questions that people have in your niche. This will go a long way to establishing you as an expert. Your audience will trust you much more if they perceive that you are an expert.

 

Use Videos to Increase Brand Awareness

 

Videos can really help you to increase your brand awareness. By creating the right types of videos, you will introduce your brand and be able to showcase your products and services. There is no better way to make your audience more aware of your brand.

Be sure to tell your story with all of your videos. Explain why you created your business and the reason that you created your products and services. Emphasize the fact that your brand is all about providing the right solutions for your audience.

 

Decision Makers watch Videos

 

CEOs and other senior executives will watch videos to learn more about a business and their products and services. If they are impressed with the videos, they watch they will share them with their employees. 

 

It is tough to get through to decision makers a lot of the time. So, make impressive videos and use the right platforms to post them so that decision makers will see them. Surveys have confirmed that senior executives in companies and organizations watch videos too and you need to get in front of them as much as you can.

 

Where To Share Your Videos For The Best Results

After you have created your videos, you will need to share them in places where your audience will see them. There are certain platforms available that will provide your videos with more exposure than others will. In this article, we will look at the best places for you to share your videos.

 

Add your Videos to your Website

 

The first place you need to share your videos is on your website. There are several ways that you can do this. We recommend that you create a new post and use a similar title to that of your video. Embed your video at the top of the page and then provide some SEO optimized text underneath it.

 

Most of your visitors are going to watch the video but there may be some that prefer to read so give them the option. Using keywords in your text will help the search engines to rank your web pages that include videos. When you have videos on your website you should reduce your bounce rate as visitors will stay and watch them.

 

You Must use YouTube

 

There is no bigger video platform than YouTube. We strongly recommend that you create a YouTube channel for your business and upload your videos there. Each month, YouTube receives more than 40 billion visitors. It is the second largest website and the second largest search engine after Google.

 

The key to success with YouTube is video views, likes and shares and comments. Your aim will be to increase the number of subscribers that your channel has. When people subscribe to your channel, your new videos will appear on their home page.

 

You probably know that Google owns YouTube. Because of this, Google will display three YouTube videos for the majority of its search results. So, you have the opportunity for your videos to be found in Google search as well as YouTube search.

 

Videos are Very Popular on Facebook

 

Another giant platform where you need to upload your videos is Facebook. It is the third largest website in the world and video content is extremely popular with the users. You will need to create slightly different videos for Facebook than you do for YouTube.

The format for Facebook videos is different to YouTube. Also, you need to add more visuals to your Facebook videos. This is because a lot of Facebook users will not turn the sound on with videos so you need to use text and images to make your points as well.

 

Other Video Sharing Platforms

 

YouTube is not the only video sharing platform available but it is by far the biggest. Platforms like Daily Motion and Vimeo receive millions of visitors a month and it is worth uploading your videos to these as well as YouTube.

 

Do a search for other video sharing platforms that you can use. You will be surprised how many other options are available. If you believe that your audience will visit these sites then upload your videos to them.

 

Share on other Social Platforms

 

What other social platforms do your audience use? Do they use Twitter or Instagram? If you are in the B2B market then you must have a profile on LinkedIn. You can share your videos on all of the major social networks.

 

Why You Should Use Live Streaming Events For Your Business

A lot of marketers steer clear of live streaming because they are concerned that it is very hard work and that many things can go wrong. Although these things are true, there are many advantages to holding live streaming video events.

 

Basically, live streaming is a great marketing tool. There are many people that like to attend live events and major platforms like YouTube and Facebook know this. They provide live stream facilities and there are other platforms available too such as Twitch and Periscope which is now owned by Twitter.

 

Build Trust Faster with Live Events

 

Nobody is going to expect your live event to be perfect. People know that things are likely to go wrong and this is one of the reasons that live events are so popular. Live stream audiences like the fact that everything is unedited and that there are likely to be some surprises.

 

Your audience will appreciate it when you put on live events. They know that it takes courage to do this and they will trust you more for it. A live event is a lot more natural than a conventional video. With a live stream you will come across as more authentic and genuine. Regularly hosting live events should really boost the trust that your audience has in you.

 

Get more Engagement with a Live Event

 

With a live event you will be able to interact with your audience. During your presentation, your audience will be able to ask questions and give their opinion. You can choose to answer questions in real-time or have a session at the end for questions and answers.

 

Something that may surprise you is that live events tend to have much higher retention rates than conventional videos do. Various studies have shown that audiences tend to stick around as much as 10 times longer with a live event.

 

Increase your Brand Awareness with Live Streams

 

It is no use just hosting one live event. Be committed to hosting several of them. When you do this, you will increase the awareness of your brand in a big way. You must make a personal appearance with your live events. Overcome any fears that you have about this and do it. Your audience wants to know who you are.

 

Live Streams are easier to Produce than Conventional Videos

 

There is no doubt that it can be nerve wracking to host a live event but it will get easier for you over time. Always have a structure for your live events as this will help you and your audience. You need to know what to deliver and they need to know what to expect.

 

It usually costs less to put on live events than it does to make conventional videos. Remember that there is no editing involved with live videos. Most of the time the platform that you are using such as YouTube or Facebook will save your live event. This is good for the members of your audience that could not attend the live session.

 

Find out what your Audience wants with Live Events

 

Another advantage of live events is that you can use them to find out what your audience really wants. You can tell them about your new ideas for products and services and ask them to give you their opinion. Alternatively, you can just ask them outright what they want you to create next.

 

3 Effective Ways to Earn Money From Home

When most people hear about earning money from home, they automatically put up their defenses and assume it’s a scam. They are not interested and completely shut down the conversation because they don’t want to hear it. However, the truth is, it is possible to make decent money working from home- and the shift in people working from home proves it. 

 

Of course, these are not going to bring you riches overnight. You will need to invest the time and energy in making them work, but it is possible. 

 

In this article, we are going to explore 3 effective ways to earn money from home. 

 

Freelancer 

 

You might be interested in becoming a freelancer. Find sites such as Upwork, Guru, Fiverr, and many others to showcase your talent. As a freelancer, you can dabble in several different areas, from creating articles and blog posts, to videos, to editing resumes, and so much more. Simply think about what you are really good at and then apply for those projects. On most platforms, you can also set up a “shop” of your own where you offer specific “packages” for your services that clients can choose from. Freelancing is a great way to get some cash flow. 

 

Podcasts & YouTube 

 

The truth is, there are many people out there who would love nothing more than to pick up a good book and kick back to read it. Unfortunately, too many of them simply don’t have the time to do it. Therefore, they’ve turned to visual and audio content. This way, they can listen while they’re on the go. Therefore, it’s a great time to get setup on doing a podcast or set up a YouTube channel. You can offer some free content to get them hooked- and then offer a subscription package for premium content- or even charge per audio/video clip.

 

Digital Storefront 

 

Another popular option for earing money from home is setting up a digital storefront. If you are crafty and enjoy making things, you might want to consider a site like Etsy to sell your wares. On the other hand, if you’re not really all that crafty, there are plenty of sites that you can set up on to “dropship” items such as t-shirts, coffee mugs, etc. Simply create logos (or use one of the designs in their library) and create items to sell. You might be surprised at how much you can earn with these options. 

 

While you may be skeptical when someone mentions earning money from home, there’s no need to be. Sure, there are many scams out there offering to make you rich if you’ll just follow their formula. However, the truth is, in order to effectively earn money from home, you’ll need to put in the time and effort. 

 

3 Tips for Finding the Perfect Side Hustle

A side hustle is something that you do in addition to your full-time job. It’s not something that you must do- but it can be beneficial, especially if the income from your current 9 to 5 is not enough. 

 

In some cases, a side hustle can become a full-time job, if done right. On the other hand, if not done right, you could fail. You must find what works for you. In this article, we will discuss the three tips for finding the perfect side hustle. 

 

Do You Enjoy It? 

 

You should never force yourself into something that you are not passionate about- that will be the perfect formula for failure. Keep in mind that a side hustle is optional, so if you choose something that you truly enjoy, it can help you relax after a long day at your regular job- and bring you income at the same time. Don’t choose a side hustle simply because you know someone else that did it and was successful. You may not get the same results. 

 

Are You Good at It? 

 

Think about your skills. Is there something that you are really good at that could help bring you money? Don’t choose a side hustle unless you already have the skills needed to work it because not everyone has the time to learn a new skill set. You will have an increased chance of being successful if you already know how to do something. 

 

Is the Opportunity Flexible? 

 

Before you take on a side hustle, you need to make sure that you have time for it. Is it something that you can work around your regular schedule? Plus, you’ll want to make sure that you can still balance your personal life as well. Your perfect side hustle should not be too demanding or draining on you physically, mentally, or emotionally. 

 

The truth is, not everyone is cut out for side hustles, so don’t feel like you have to do it just because everyone else you know is. If you do choose to start one, you can use these tips to help you find one that is perfect for you. Always remember that just because someone else is able to earn a decent income with something doesn’t mean that you will have the same results. There are many side hustles out there. You must do the research and figure out which one you enjoy, have the skills for, and fits into your life without stretching you too thin. 

 

5 Signs You’ll Succeed With an Online Job

In the past few years, there’s been a major shift to remote working- or working online from home. This is mostly because of all the benefits if offers: from not having to punch a time clock and having the flexibility to work when you want and take off when you want to being in more control of your earnings- if you need some extra money one month, you have the ability to earn it. 

 

However, not everyone is successful with an online job. There are some things that you need to have in your life in order to ensure your success. In this article, we will discuss five signs that you will succeed with an online job. 

 

You Don’t Procrastinate 

 

The battle cry of the unsuccessful person is: “I’ll just do it tomorrow.” Why not go ahead and do it today? That way, you have your schedule open to take care of something new tomorrow. Instead of procrastinating, you take the time to think about your goals and start taking steps to achieve them.

 

You Take Responsibility 

 

So many people simply refuse to take personal responsibility. They believe that they are a victim of their circumstances. This keeps them stuck. However, the successful person knows that their choices are what put them in those situations. You are able to learn lessons from your mistakes and move on. You might make mistakes along the way- but you learn from them and keep moving towards your goals. 

 

You Lean into Growth 

 

Fear is one of the things that keeps people stuck. When they fear a situation, they freeze up. They don’t challenge themselves and therefore are unable to move up in the world and be successful. On the other hand, you know that when you feel fear, it means that you’re about to experience growth and you take steps that bring you closer to success. 

 

You Learn From Others 

 

Unfortunately, though our world of technology allows us to reach out to anyone at any time, many people still prefer to work alone. This keeps them stuck right where they are because they are limited to their own brain processes. However, the successful person is open to input from others. You talk to people who have reached the goals that you have set for yourself.

 

You Have an Accountability Partner

 

Many people will set goals to make themselves look good on paper- but when it comes right down to it, they don’t really take steps to work on them. They get frustrated and give up instead of maintaining their motivation. The successful person though, keeps their focus on the long-term and has an accountability partner in their life that can keep them on track if they do get de-railed. 

 

If you see these five signs in your life, you can be sure that you have increased your chances of being successful with an online job. 

 

5 Websites to Find an Online Side Hustle

You want to start a side hustle, but you know it’s going to be a lot of work. It takes time and effort to build a side hustle from the ground up. However, there are several websites that can help you build your side hustle. You still have to put in the work to make it successful, but at least you’ll have some help getting started. In this article, we’ll take a look at five websites that can help you find your perfect online side hustle. 

 

Care.com 

 

If you offer services such as childcare, cleaning, in-home elderly care, or dog sitting, care.com is a great place to start. Of course, you don’t have to sign up for care.com to market these services, but it does make it much easier to find clients. If you’re just starting out, you might want to start here and then, as you build your client base, you can start your own website. 

 

Fiverr 

 

If you are a freelancer, Fiverr.com is a good place to get started with selling your services. Since the base price must be $5, this may not seem like a very profitable option. However, you can charge more for premium services and add-ons. Plus, again, once you build a client base, you can move off of this platform and start your own website or agency. 

 

Assistant Match 

 

The field of virtual assistants is growing every day. There are many small business owners that don’t have the time to take care of administrative tasks such as data entry, responding to emails, scheduling meetings, etc. This is where VA services would come in. The website AssistantMatch.com helps those who are interested in breaking into the field of virtual assisting. 

 

Etsy.com 

 

If you are a crafter living in a small town, it can be quite difficult to build your customer base. However, Etsy.com can help. You create your store and start listing your products for a small fee.

 

FlexJobs.com 

 

This website is one of the top websites for finding an online job. You can find jobs ranging from entry level all the way up to executive. Additionally, you can find jobs that you can do as a freelancer or as a full-time worker. In addition to finding an online job, there are some additional resources that can help you find the right online side hustle for you.

 

The search for an online side hustle can be quite overwhelming- but you can visit these five websites to make it easier. 

 

Follow this Side Hustle Method to Keep Yourself Motivated

A “side hustle” is something that allows you to earn money by pursuing your passion. In some cases, this may be in addition to your regular 9 to 5 and in other cases, you may be trying to replace your 9 to 5 with your side hustle.

 

While it’s true that a “side hustle” does offer benefits such as an increase in overall income and independence- it is still possible to get burnt out and lose motivation. However, there are a few things that you can do to keep yourself motivated in your side hustle. In this article, we’ll look at three of the most common ones. 

 

Do Something You Enjoy 

 

First and foremost, you must find something that you enjoy doing. After all, if you don’t enjoy doing it, then it’s definitely not worth it. So, take some time to think about what you enjoy and go from there. When you’re like what you’re doing, it’s easy to maintain your drive. 

 

Make Your Schedule Work for You 

 

When you’re working a regular 9 to 5, you’re stuck working someone else’s schedule- but when you have your own hustle, you can create your schedule. You can make time to handle personal business matters, family obligations, and more. If you plan to keep your regular 9 to 5 while you’re just getting started, it’s critical that you give yourself time to adjust and don’t book yourself to do too much. When you do this, it leads to a lack of motivation. 

 

Remind Yourself of the Benefits 

 

There are reasons why you decided to start a “side hustle’ in the first place- so remind yourself of those when you start losing motivation. If you’re looking to replace your regular 9 to 5 with your side hustle, remind yourself that this “gig” means that you have the flexibility to take kids to the doctor when needed or go on class field trips or whatever it is that is important to you. When you’ work a regular 9 to 5, it’s much harder to take care of those things. Also, if you’re needing some extra cash flow, you have the ability to increase your earnings, which isn’t always the case with a regular 9 to 5 job. 

 

Keep in mind that a “side hustle” is a great way to increase your earnings- and maybe even begin a new career path. However, it can be exhausting and easy to lose motivation, but by following these three tips, you can maintain your drive and continue on your path to freedom. 

 

How to Budget Your Side Hustle Earnings

If you’re just getting started with your side hustle, you’re going to enjoy having that extra income every month. However, you are going to have to learn how to handle this extra cash. If you’re not sure what you’re doing yet- don’t panic. In this article, we’re going to look at four tips to help you budget your side hustle earnings. This will help you reach those financial goals you have been striving for much quicker than you ever thought possible. 

 

Keep Track of Your Earnings

 

First and foremost, you must keep track of the money that you are earning. If you don’t, you won’t be able to appreciate the extra income your side hustle is bringing in. In addition to being able to know what your side hustle is doing for your finances, it will help you keep track of the taxes that you owe on the money that you are earning. As an employee in a regular 9 to 5, your employer takes care of that- but as a side hustler, you are your employer and therefore, obligated to pay taxes. 

 

Watch Your Budgeting

 

There are some side hustles that have some inconsistency in earnings. You may earn $800 one month and only $500 the next. Therefore, you must learn to not depend on those good months. Instead, set your budget based on the leaner months so that you don’t end up running out of money with bills that still need to be paid. 

 

Keep Side Hustle Earnings Separate

 

One of the best ways to budget your side hustle earnings is to keep them separate from the rest of your earnings. If it’s not readily accessible, you’re less likely to spend it. Plus, if you have a savings account, you can keep your earnings in this savings account, and then earn interest on it the longer it sits. 

 

Be Careful with Debt 

 

If you can possibly start a side hustle without taking on debt, this is ideal- whether you get started by investing your savings or with no money down. If you want to turn your side hustle into a full-time gig, only take on debt if you don’t have any other options. 

 

Bottom Line 

 

A side hustle is a great way to earn some extra money- but it’s also a great way to get off track with your budget. You start seeing the money roll in and you get excited and it can cause you to go a little crazy with spending. However, if you’ll keep these four tips in mind, you can learn to budget your side hustle earnings with ease. 

 

Planning Your Week with an Online Side Hustle

You’ve decided to start a side hustle, but you’re wondering how you’re going to fit it into your schedule with your full-time job, social and personal obligations, and anything else that fills your calendar. Believe it or not, it is possible to fit a side hustle into an already busy schedule. You just need a little bit of help planning your week with an online side hustle. 

 

What Hours are You Planning to Work? 

 

The very first thing you must do is determine what your working hours will be for your side hustle. You can ask these questions: 

 

1. How many hours will I dedicate per week? 
2. Am I working before or after my regular job? 

 

Answering these questions is a big step in scheduling your work week with your side hustle. 

 

If you are working with clients, you’ll also need to consider what their deadlines are and schedule accordingly. 

 

Give Yourself a Buffer 

 

When you are scheduling, make sure that you give yourself a buffer. That is, consider setting your deadline a day or two earlier on your calendar so that you can be sure that you are able to meet it. 

 

Plus, if you do meet the earlier deadline, it reflects well on you with your clients and if something happens, that keeps you from meeting the deadline, you have a little bit of wiggle room. 

 

Structure Your Day/Week 

 

Once you know how much time you’re going to invest and when you’re going to do it, as well as client deadlines, you can start to build your day and week. There are 3 things to keep in mind here: 

 

1. Time blocking: block out time that you will be working on your side hustle. You can set it up in blocks of 60 minutes or whatever works for you. This way, you remember to take breaks and don’t get too wrapped up in work. 
2. Batching: this refers to working on same or similar tasks within your blocks of time so that you don’t have to redirect your focus. This will help you increase your productivity. 
3. Scheduling: this is where you take those deadlines and input them into your calendar. This way, you can look at it and see what deadlines are coming up. You might also want to input a checklist so that you can check things off as you get them completed. 

 

When you decide that you want to take on a side hustle, you have to determine how you are going to fit it in with your regular obligations and responsibilities. These tips can help you plan your week with an online side hustle. 

 

Top 3 Online Jobs that Require No Experience

You’ve been looking for an online job so that you can have the flexibility that comes with working from home- but you keep finding ads that say you must have experience in that field, or at least a related one. You may start to get frustrated, but you don’t have to. 

 

There are several online jobs that require no experience. This means: 

 

1. You don’t need experience in that field
2. You don’t necessarily need specific skills for the job 
3. You don’t need a degree to do the job 
4. The job is perfect for beginners 

 

In this article, we’ll take a look at the top three online jobs that require no experience, which will give you a good springboard for starting your online job search. 

 

Content Creator 

 

A content creator is someone who can do some research and create informational articles, blog posts, reports, and more about a specific topic. There are lots of “content mills” out there where you’d be creating tons of content for little pay- but you don’t have to settle for one of these jobs. There are plenty of companies who are actually hiring content creators for their own websites and publications and some of them may even hire you as an employee instead of a contractor. What you make depends on how much effort you are willing to put into it. 

 

Transcriptionist 

 

A transcriptionist is someone who listens to audio recordings and types out what they hear. This is most often used in the educational, legal, and medical fields- though there may be some other fields that may use this service as well. You don’t need experience, but you do need to have good listening skills, a good set of headphones, and a good software program to type the transcribed conversations into. Again, what you make depends on you. Take some time to research the various companies to find out what they are paying. 

 

Virtual Assistant 

 

There are lots of small business owners and entrepreneurs that just don’t have the time to deal with the day-to-day administrative activities. This is where a virtual assistant comes in. There are some websites where you can sign up to be a virtual assistant and these professionals can find you or you can start your own virtual assistant agency. As a VA, you’ll take care of marketing, content creation, financial management, and more. 

 

There are lots of online jobs out there that require experience or education in that particular field. However, there are also many that don’t have these requirements. These are the top three online jobs that you can get with no experience.