How To Build An Online Store In WordPress

WordPress may seem like a blogger’s platform, but nothing can be further from the truth. WordPress is an extremely versatile software. Themes and plugins help you change the way your site looks and functions with just a few mouse clicks. So, yes, it is entirely possible to build an online store in WordPress. In fact, millions of online stores are built on WordPress!

 

To begin, you’d need to have your own domain name and your own web hosting plan. Your domain name is your store’s name. It can be something like YourAwesomeStore.com or BuyMyProductNow.com. Domain names cost around $10-$15 per year. However, you can get it for free with some web hosting companies. 

 

For web hosting, you can choose to start with the basic plan just to see how things work. However, once your store starts gaining popularity and thousands of people visit your site every month, then you will need to upgrade to a more advanced hosting plan. Also, check if your web host offers a free SSL certificate for your plan. You’ll need this so you can accept payments on your website. 

 

Once you’ve purchased your domain name and web hosting, you can then install WordPress on your site. Some commercial web hosts feature 1-click WordPress install in their control panel or cPanel, so you may want to inquire about this with your web host.

 

With WordPress installed, you can proceed to download the WooCommerce plugin. The setup wizard will walk you through the basic store setup such as your store location, currency, payment methods, shipping and tax, etc. Once that’s done, you can start adding products to your online store. 

 

WooCommerce has a lot of features. For one, you can sell both physical and digital products on your site. You can accept online payments, bank transfers, even cash on delivery payments. You can define all aspects of your online business. So, it’s really not surprising that WooCommerce is the most popular eCommerce plugin on WordPress.org.

 

To change your store’s appearance, there are plenty of WooCommerce-compatible themes to choose from. The free Storefront theme looks great on WooCommerce sites, but if you want to make your site stand out, then consider buying a premium WooCommerce theme. With a well-designed and eye-catching storefront, more people will be willing to stay on your site and check out your products.  

 

Learn from one of the best WordPress courses!

 

Advance WordPress Mastery Kit: Step-by-Step WP Tutorial Videos To Start Using WordPress For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/advance-wordpress-mastery-kit

 

5 Simple Ways To Optimize Your WordPress Website

Having the most stylish and the most beautiful website in the world doesn’t mean a thing if you’re the only one who visits it. You don’t want to be all alone admiring your website. Of course, you can pay for traffic by advertising on social media or other platforms. But, would you really want to pay thousands of dollars in advertising fees when you can get highly qualified and FREE traffic from Google? Probably not. 

 

This is why search engine optimization or SEO is so important for online businesses. You may be a blogger, an affiliate marketer, or an online store owner, and I think you’ll agree with me when I say that search engine traffic is the best source of traffic. 

 

Here are a few ways you can optimize your website for search engine traffic:

 

1.    Use a fast-loading theme

 

There are thousands of themes to choose from in WordPress.org. However, most of them will be slow. Google loves fast-loading sites, and you’d hate to find out your theme is causing your site to load slowly on people’s computers. 

 

2.    Add a sitemap

 

Help search engines crawl your website content faster so they can add it to their database. The earlier your content gets crawled, the faster you can get your site to appear on search engine pages.

 

3.    Install a caching plugin

 

There are a number of free caching plugins you can choose from. How it normally works is that it will generate a static HTML file of your web pages. This means that your web server will no longer have to serve up all your website files to each visitor. The static HTML files are lightweight, and this makes your site load faster on your visitor’s browser. 

 

4.    Use human-readable permalinks

 

WordPress gives you a few options for how you want your permalinks to appear. The SEO-friendly format recommended by search engines are those that make it easy for people (and search engines) to understand what your content is about. The most common format used by SEO-optimized websites is the post-name permalink format.

 

5.    Install a good SEO plugin

 

Yoast and All In One SEO Pack are two of the most popular SEO plugins. Choose which one you’d like to install, configure it properly, and you’ll have a nice SEO-optimized website soon.

 

Learn from one of the best WordPress courses!

 

Advance WordPress Mastery Kit: Step-by-Step WP Tutorial Videos To Start Using WordPress For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/advance-wordpress-mastery-kit

 

5 Easy Steps To Create The Perfect Sales Page On Your WordPress Website

Sales and leads are the lifeblood of all online businesses. If you’re building your site on WordPress, then you’d be happy to know that creating attractive and high-converting sales pages is relatively easy on this platform. Read on to find out how you can create the perfect sales page on your WordPress site.

 

Step 1. Prepare your content

 

When preparing your content, it’s important to put yourself in your customer’s shoes. Ask yourself ‘why would I buy this product?’ Make your customer see just how useful your product is, and the benefits they’ll get if they purchase it. 

 

Make sure you use words that your audience uses. If you’re targeting an older audience, then you don’t want to use slang terms. Always keep your audience in your mind while you write your sales copy.

 

Step 2. Upload to your WordPress website

 

Once you’ve finished writing your content, it’s time to upload it to your website. Don’t forget to also upload your product-related images and videos as these will help your customers in making their decision. Try not to use stock photos. Instead, use real photos so that people can actually see your product in action.

 

Step 3. Design your sales page

 

If you’re not sure what the best design for your sales page is, you can go online to look for inspiration. With the help of a drag and drop page builder, building a sales page is even easier. You can easily drag a content module to your desired location. You can change colors and fonts easily, and do all sorts of customizations. 

 

Best of all, you don’t have to imagine what your sales page looks like. These drag and drop page builders are also WYSIWYG (what you see is what you get) editors, so nothing is left to your imagination!

 

Step 4. Link to your payment processor

 

The most popular payment processors for online businesses are Stripe and PayPal. You’ll find plenty of plugins that makes integrating a payment processor easy. You just need to choose the best one that suits your needs.

 

Step 5. Publish your sales page

 

Now that you’ve got all important elements of your sales page in place, it’s time to publish it and announce it to the world. Don’t forget to check your sales page on the front end, and try buying your product yourself. Make sure there are no errors, and that your customers will have a great buying experience!

Learn from one of the best WordPress courses!

 

Advance WordPress Mastery Kit: Step-by-Step WP Tutorial Videos To Start Using WordPress For Your Business & Boost Profits!

https://tankwanhong.xyz/courses/advance-wordpress-mastery-kit

Getting Started With Persuasive Copywriting: The First 3 Pieces of Content to Give A Makeover

When you’re ready to create some persuasive copywriting, you may be overwhelmed and wonder where to start. There are three places where your copywriting skills really matter and this is where you should start. Once you’ve mastered these three elements of your website, you can go on to tackle other areas of your site. 

 

1. Your ‘About’ Page

 

The ‘about’ page on any website is usually the most visited one. That’s why it should be clearly labeled. Don’t use a cutesy name in the hopes that more people will click on it. You’ll just confuse your website visitors. 

 

Your ‘about’ page should share your journey and cover why you’re qualified to help potential clients. Spin your journey into a story format that readers can relate to. For example, if you’re a business coach, you might share how you struggled to get your own business started for several years before finding success. By sharing your story, you’ll make it easy for your potential clients to relate to you and show them that you’re qualified to help.

 

2. Your ‘Services’ Page 

 

Your ‘services’ page is your chance to stand out from other solopreneurs that offer similar services. But don’t cram every single service you offer on the same page. That will overwhelm visitors and they may leave your website before reading through all of the services you perform. That’s why it’s smart to have each service listed on a separate page of your website.

 

You want your service pages to show that you understand your ideal client and can deliver what they need. Then you should explain how you work and what end result your ideal client can expect. For example, if you’re a social media strategist, don’t tell potential clients that you can handle their Facebook advertisements. That’s vague and doesn’t describe what you can do. Instead, you might tell potential clients that you can increase Facebook ad conversions by 20%. 

 

Now, include an easy next step, like joining your mailing list. Direct your visitors to your freebie sign up page with a helpful link, like this one: 

 

===> Add Your Download Link to Your Free Report <===

 

By doing this, you stay connected to potential clients that are interested in working with you but aren’t ready to hire you quite yet. 

 

3. Your ‘Home’ Page

 

When it comes to your home page, you have less than seven seconds to make your first impression. You want that impression to be a good one. 

 

When someone visits your home page, they should be able to tell immediately if they’re your ideal client or not from your copy. If you’re a social media strategist that works only with small businesses, then your copy shouldn’t be aimed at large corporations. It should be focused on small businesses and how you can help them. 

 

Your home page is also your chance to state why you’re uniquely qualified to help. Don’t use the same wording you did on your about page. Instead, keep your qualifications to one or two sentences on your home page. If a visitor is interested in knowing more, they’ll click on your ‘about’ page for the full story. 

 

Next, offer social proof on your home page. If you’ve guest posted on several popular blogs, share their logos. If you have testimonials from prominent clients, post those on your home page, too. If you’ve been interviewed in a magazine or podcast, be sure to add this information to your home page as well.

 

Before you post your new copy on your website, be sure to have a professional editor or proofreader look at it. An extra set of eyes can help you avoid embarrassing typos and make sure that your copy shines.

 

5 Steps to Reach Your Readers on an Emotional Level

When it comes selling yourself and your brand, it’s essential that you understand that your potential customers want to do business with people that they know, like, and trust. This is even more important if you’re a coach or service provider. Your potential clients may wonder if they’ll enjoy working with you, how you can help them, and if they’ll get their desired results. 

 

This is where persuasive copywriting can help you. Copywriting will allow your ideal client the chance to know, like, and trust you. It also gives you an easy way to answer their questions before they even ask them. But before you start writing your copy, there are a few steps you’ll need to take. 

 

Step #1: Identify Your Client

 

Describe your ideal client as detailed as you can. You need to be specific about their fears, frustrations, and feelings. Use forums and social media groups to see what words your ideal client uses to talk about their situation. Knowing how your potential clients describe what they’re dealing with will allow you to create copy that connects with them. You also need to think about what your potential client’s desired end result would look and feel like. For example, if you help overwhelmed working moms find time to prepare nutritious food to feed their families, then the end result might be less dinner time stress, more family time, and healthier bodies.

 

Step #2: Focus on your qualifications

 

Next, think about how you’re uniquely qualified to help your potential clients. Describe why you’re qualified as a professional (education) and/or as a person (experience). You’ll want to offer proof of your qualifications in the form of diplomas, testimonials, and endorsements. These qualifications can be placed on the ‘home’ or ‘about’ page or a dedicated ‘testimonials’ page on your website and blog.

 

Step #3: Describe the milestones

 

When you have a clear picture of what results your clients can expect from you, then you’ll want to think about the journey they’ll take. Try to describe the milestones your ideal client typically encounters during their journey. For example, if you’re a weight loss coach, one milestone might be losing the first ten pounds. 

 

Don’t focus on just the good milestones. You’ll also want to consider the setbacks clients may face as well as the emotional aspects of their journey. For example, a setback might be gaining three pounds one week. 

 

Step #4: Think about your clients’ objections

 

Once you’re confident that you understand your potential clients’ journey, you need to take a moment to consider their objections. What hesitations might your client bring up when they’re ready to hire you? What are they afraid of if they take that first step? For example, if you’re a fitness coach that helps obese patients lose weight, you might find that potential clients are worried about visiting a gym for the first time. 

 

When you understand these objections, you can offer solutions. Keep in mind that solutions don’t always have to be complex. You might simply tell clients that the first gym session is all about coming in and getting comfortable with the equipment, no workout required. Now, you’ve subtly eased a potential client’s objections to taking that first step toward fitness.

 

Step #5: Describe the action steps your reader would like to take

 

Now that you know the journey your clients are on, it’s time to guide them to your product or services. You can do this by thinking about the action steps readers need to take when interacting with your content. For example, you might have a call to action at the bottom of your blog posts for joining your email list.

 

When you send emails to potential clients on your list, you might have a call to action at the bottom of each email that invites your subscribers to set up a free consultation with you. You want to continually invite your community to keep taking action. By doing this, you’ll have a list filled with valuable leads.

 

Understanding your client is the first step toward creating more persuasive copy. When you genuinely care about your clients’ journey, it will shine through in your copywriting efforts. 

 

Copywriting Essentials: 4 Myths That Keep You from Writing Compelling Copy

You’re stuck. You’re not seeing the leads you want for your business. You’re offering quality products and great services but only a few people are buying from you. 

 

You might be tempted to believe that the problem is that your platform isn’t big enough or that your website isn’t interactive enough. But for many small business owners and solopreneurs, these problems are usually the result of poor copywriting.

 

The good news is that persuasive copywriting is an essential skill that can be learned. But first, you have to understand that some things you might believe about copywriting are actually myths that are harming your business.

 

Myth #1: Copywriting is all about selling

 

Some small business owners believe that copywriting is the equivalent of going to a cocktail party and screaming “Buy my product!” to every person you meet. This couldn’t be further from the truth. Copywriting is about so much more than selling your product or program.

 

Copywriting is about serving your audience. You can use persuasive copy to address your customers’ concerns, help them make smart buying decisions, and offer solutions to their needs. 

 

Myth #2: Copywriting is all about action

 

Many small business owners and solopreneurs think that every piece of content they create has to have a call to action, but that’s not true. Most of the time, you’ll be creating content to increase your customers’ awareness of your business. This can be called the “know, like, trust” factor.

 

The ‘know, like, trust’ factor is about guiding your potential customers through the buying stages. In the first stage, the know stage, you’ll give potential customers content that informs them. In the second stage, you’ll share content that makes your brand likeable. The third and final stage is known as trust. It’s the point where your customers will decide whether they should purchase your productive or service.

 

Myth #3: Copywriting is all about you and your business

 

Copywriting isn’t focused solely on you or even your customer. The best copywriting strikes a balance between “about you” and “about your reader”. 

 

You want your copy to show your understanding of and compassion for your ideal clients’ situation. Your copy should highlight that your business cares and why your brand is the best one to choose.

 

Myth #4: Copywriting is all about making your brand look perfect

 

Persuasive copywriting isn’t about positioning your brand as perfect. It’s about connecting with your reader on both an intellectual and emotional level. Your potential customers want to know about your expertise, but they also need to know that you understand them. One simple way to do this is to share stories about your brand. Don’t be afraid to include stories about your business’s failures.

 

Don’t make the mistake of thinking that your copywriting is set in stone. Even expert copywriters create several drafts before they find a version that truly connects with their readers. The important thing is to keep testing your copy until you find what works best for your business.

 

The Digital Marketing Lifestyle: The Benefits (Infographic)

The Digital Marketing Lifestyle: Staying Productive (Infographic)

The Digital Marketing Lifestyle: Deprogramming Your Old Lifestyle (Infographic)

The Digital Marketing Lifestyle: Programming The Digital Lifestyle (Infographic)

Use Low-Ticket Offers to Boost Your Profits

A low-ticket offer, as a general guideline, is a product with a price tag of $50 or less. These low-cost items are usually digital products, like an eBook, video course, or resource guide. A low-ticket offer, if chosen wisely, is a powerful way to qualify leads and drive sales. 

 

As your prospects progress through your sales funnel, various offers direct them towards the ultimate destination: your core offer, a higher-priced item at the end of the funnel. 

 

By presenting prospects with a low-ticket item up top, you can gauge whether they have true customer potential or if they’re just freebie seekers. If they purchase your inexpensive offer, you can start building a relationship with them and priming them for purchase. 

 

Why Use Low-Ticket Offers?

 

There are several benefits to pitching low-ticket offers. 

 

Low-ticket offers provide you with another way to earn income. They are usually digital products, so they cost very little to produce and have no delivery or storage fees. It’s just an electronic file, so your margin is high, even if you’re only charging few dollars. Although the primary focus is your core offer, these small products can generate some money and offset any expenses associated with your higher-ticket items. 

 

The reason low-ticket offers work well near the beginning of a sales funnel is that they help to qualify leads. Many people who sign up for your lead magnet are only after the freebies. They’ll consume your content in exchange for their email address, but they have no intention of paying even a few dollars for a premium product. A low-ticket offer helps you identify these people right away. 

 

Low-ticket offers also help build relationships with new leads. By providing your target audience with an instant solution at a reasonable price, you establish trust and these customers will want to learn more. 

 

This inexpensive offer also provides an opportunity to demonstrate your expertise. Use your low-ticket offer to showcase your knowledge and the results you can deliver, and your customers will be more likely to purchase future offers with higher price tags. 

 

Low-ticket offers move prospects closer to your core offer and weed out those who won’t buy. It’s a low-risk and valuable lead qualification tool that costs very little to produce and distribute. 

 

The Key to Success: Know Your Audience

 

How do you maximize the effectiveness of your low-ticket offer? Get to know your audience. If you understand the issues they face, you can develop a low-ticket offer that will solve a particular problem for them and increase the likelihood of future purchases.

 

The best way to get a clear picture of your audience is to create an ideal customer profile. This process involves imagining your target audience as an individual – the one person who would most benefit from your core offer. Get to know their likes and dislikes, problems, and passions. This description will be a valuable tool when developing all of the offers in your funnel. 

 

One low-ticket offer isn’t going to completely transform the customer’s life, but it should offer a “quick win” and a concrete improvement, no matter how small. 

 

Creating Your Low-Ticket Offer Content

 

It’s not necessary to invest a lot of money into the production of a low-ticket offer. But what it can cost you is time and energy. Content creation can easily become a burden and a drain on your resources. 

 

Since the key to generating income with a low-priced product is to cut overhead, look for shortcuts to content creation. A few ideas include:

 

• Creating a smaller version of a bigger product. Extract a section of your core offer and transform it into a low-ticket item. 

• Offering a bundle of products. You can take several small pieces of existing content and put them together into a high-value bundle.

• Providing more content to help with your lead magnet. Make a resource guide, template, or tool that the customer can use to get more out of the free lead magnet they received from you.

• Repurposing existing content. Take content you’ve already created and alter it in some way, so it offers unique value.

 

The Right Timing for Your Low-Ticket Offer

 

The standard practice is to present prospects with a low-ticket offer at the beginning of the sales funnel, so you can start qualifying leads right away. But sometimes, it may be beneficial to engage with the prospect a bit more before pitching paid products. Think about your ideal customer and what they would prefer. For some people, and particular types of products, a low-ticket offer may be more appropriate later in the funnel. 

 

Or, conversely, you can offer a low-ticket item as a lead magnet, at the front of your funnel. To do this, you would create a dedicated landing page and drive traffic to it. Once they purchase it, customers are added to your email list, where you can then start communicating with them. 

 

There is no perfect place or time to present your low-ticket offer. Map out the customer journey through your sales funnel and experiment to see what works best for your target audience. 

 

Monitor Your Results and Make It Perfect

 

Track your results, check conversions, and then make the necessary adjustments. It will take some trial and error to perfect your low-ticket offer strategy, but once you do, it will be worth the effort. 

 

Are you ready to learn, step-by-step, how to create a low-ticket offer that will earn you more and qualify prospects for your core offer?

 

Digital Marketing Lifestyle Resource Sheet

Want to be a digital marketer and lead the lifestyle that you’ve always dreamed of? Then you need to change the way you approach it. It’s time to stop thinking about making money fast and instead, time to think about having fun making money. And also enjoying the money when you have it.

 

There are several resources that can help you to achieve that, so to continue your education, seek out these books!

 

The E-Myth Revisited

Book

 

The problem with many entrepreneurs is that they start their businesses with a completely false notion of what life will be like once they do. They set out thinking they will live the ‘American Dream’ and start making lots of money from a single idea.

Reality doesn’t quite work that way. And if you really want to be successful, then you need to realize this going in. This book will help you to understand rules that apply to any small business.

 

The Four Hour Workweek

Book

 

This book by Tim Ferriss is one of the absolute classics when it comes to working online and managing your work-life balance. This is one of the books I recommend to anyone starting out online and it’s an incredible wake-up call for many who have ended up stuck in jobs they don’t love. It’s about lifestyle design: about working to live and not living to work. It also contains tons of practical tips.

 

The Personal MBA

Book

 

This book by Josh Kaufman aims to teach an entire MBA course in a single volume. Okay, so that’s a pretty ambitious concept but the end result is undoubtedly impressive and it’s something that everyone should take a look at.

 

How to Save An Hour Every Day

Book

 

This book was written with a single goal: to help entrepreneurs and other folk to save more time. Saving time is crucial for a digital marketer as it will give you more time to work toward your goals and more time to enjoy outside of work.

 

Smart Passive Income

https://www.smartpassiveincome.com/

 

Smart Passive Income is a website from Pat Flynn that tells people how to make businesses that will be self-sustaining and provide passive income. Pat is a very friendly and likeable guy and the site provides real-world tips and candid insights into his own business. Highly recommended.

 

Headspace

App

 

If you’re someone who struggles with stress and managing your work/life balance, then getting an app like Headspace is highly recommended. This is a meditation app that will teach you the basics of mindfulness and help you to find moments of calm and to practice mental discipline. It’s game changing.

 

Warrior Forum

www.warriorforum.com

 

This is a forum for digital marketers to discuss their business. It’s a great place to find business partners, writing and web design services and more. What’s more is that it’s a great place to just chat with likeminded individuals and make genuine connections.

 

Nomadlist

https://nomadlist.com/chat/all_channels

For those that work on the move Nomad List is a fantastic place to meet people and find business partners. 

 

Why You Should be a Content Creator and Not a Marketer

Labels are important. Most important are the ones that we give ourselves. How you define yourself will color the way you see yourself, and this in turn is going to influence the way that you interact with others, your happiness, your confidence and much more about you.

 

This is particularly true for people like internet marketers. If you’re someone who works online, then you will work a job that isn’t easily defined and that many people won’t really understand. What is it you do again? How do you make money without leaving the house??

 

And it also changes the way you feel about the work you do and the work that you will end up pursuing. I recommend considering shifting the way you describe yourself from ‘internet marketer’ to ‘content creator’. And here is why…

 

The Same Thing Really…

 

You might be wondering how you can just go ahead and change your label if you’re still doing the same job. Isn’t a content creator something entirely different from a digital marketer?

 

Well, not really!

 

These days, content marketing is the most effective option for any brand wanting to increase its visibility and status online. Content marketing is necessary for SEO (because SEO is predicated on having content for Google to crawl) and it is synonymous with social media marketing (because one of the most important aspects of social media marketing is sharing content through your various channels). 

 

And if you’re a content marketer who creates articles and videos for a blog, then chances are that you have the precise same goals as the marketers: getting your content seen.

 

The only difference is that a content marketer is someone who puts the ends first, whereas the content creator puts the quality content first. They put the value first. The content creator builds a brand and then promotes that brand with great multimedia content. The marketer on the other hand looks at the market and asks how they can make money…

 

Why the Content Creator is the Better Outlook

 

But the content creator – ironically – actually often makes more money. That’s because they have a brand they believe in and they are putting more work into their content. 

Both these things are not lost on readers who will end up wanting to spend more money as a result. And thanks to Google’s more recent changes, they’re not lost on the search algorithms either…

 

Then there’s the fact that content creators are happier. Why? Because they are working on something they love. Success doesn’t come online quite as quickly as some marketers will have you believe. It takes a lot of time and even more work. If you’re going to avoid letting this crush you and make you miserable, then you better ensure that you are doing it for the love and not because you have to!

 

Think about all the most wealthy and famous people online. How did they get there? From pedalling ‘make money’ ebooks? Or by creating an amazing YouTube channel and sharing a vibrant personality and talent for writing and production?